Pointed and well described all google algorithms including its effect on marketers and also picturized explanation which is well analysed by several renowned marketers.

1. Google Algorithms
PANDA PENGUINE AND HUMMINGBIRD
1/26/2016 12:32 PM 1Adarsh@digiomatic.com

2. Google search works and how it’s algorithms are
frequently updated , we need to understand its core
mechanism first . Google came into being 3 sep 1998
and since is updated it’s search process & system
100 times. Along with Hummingbird “Google
PANDA” and ‘’Google PENGUINE” particularly
designed to detect spamming on the web.
Short description on Google Algorithms
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3. # A search engine retrieves information from a website which
it does from the html, it is done by the web crawler.
# The pages are then indexed basing upon the data obtained
from the html like from meta tags, descriptions, etc.
Indexing accelerates the search by reaching to the relevant
information as quickly as possible.
# When a user enters a query into a search engine (typically by
using keywords) the engine examines its index and provides a
listing of best-matching web pages according to its criteria
How Search Engineworks ?
Crawling, Indexing and Searching
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4. Google runs on a distributed network of
thousands of low-cost computers and can
therefore carry out fast parallel processing.
Parallel processing is a method of computation
in which many calculations can be performed
simultaneously, significantly speeding up data
processing.
How so fast?
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5. Algorithm’s working
How does Google Algorithms work
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6. Released in 2011 based on :
Low quality content
Copied or duplicate content
Web spamming (cloaking, keyword stuffing)
*After its implementation 80% websites were effected
* Early INSTANT SEARCH was added in 2010.
Google PANDA
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7. Released in April 2012 based on :
Keyword stuffing
Spamming links
Cloaking
Irrelevant links (Paid links)
* Approximate 20% of the total websites were affected.
Google penguin
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8. Released after PANDA and PENGUINE in 2013 focused on :
#Conversational Searches
# Google Knowledge Graph
# LSI (Latent Semantic Searches)
# Social media + Forums (DP) + Relevant Searches
* Hummingbird use GKG, it doesn’t allow other websites on
top instead of its own related information.
Google Hummingbird
(Latest implemented )
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9. Some facts
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http://www.cs.princeton.edu/~chazelle/courses/BIB/pagerank.
htm
This method describe how probably PR worked, but never
discloses the algorithm.
 Its just a hypothesis after PR was put into no effect.
 PR algorithm is under patent of Stanford university, Stanford
USA. and hence its a bit revealed. but Google never reveals its
own algorithms.

10. Why/how this study willmake money for us ?
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PLATEFORMS
 Blogger
 Wordpress
 Weebly
MONITIZING
 Google Analytics
 Google Adwords
Using Tools & Techniques :
 Keyword Generation
 Keyword Planner
 Directory Submission


11. References
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FORUMS: Digital point & MOZ
http://searchengineland.com/library/google/hummingbird-
google
https://www.youtube.com/results?search_query=how+googl
e+algorithm+works
https://www.quora.com/What-is-the-search-algorithm-used-
by-the-Google-search-engine-What-is-its-complexity
 JOURNAL OF COMPUTING, VOLUME 2, ISSUE 6, JUNE 2010
ISSN2151-9617

12. References
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Guides :
 Prashant sir (Asst. Prof. at MJPRU)
 Arun sir (Asst. Prof. at MJPRU)
 Mr. Sachin Saxena (Owner of Venus eBusiness Solutions Bareilly)
 Aditya Thakur (Web Developer at VEBS Bareilly)

13. My profiles
1/26/2016 12:32 PM 13Adarsh@digiomatic.com
 happeninsurrounding.blogspot.com (My Blog)
 alumnischolers.blogspot.com (My Blog)
 www.brainbytetech.com (My website)
 www.digiomatic.com (My work)
 jnvian.shukla@facebook.com
 adarshshukla@twitter.com
adarshshukla@linkedin.com

14. THANK YOU
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Any Question ?