This document analyzes the book selling industry and the positions of Amazon and Barnes & Noble within it in the late 1990s and early 2000s. Barnes & Noble had become the largest bookseller in the US through acquisitions but was focused on physical store expansion. Amazon was founded in 1995 and began solely as an online bookseller, obtaining a patent for its one-click shopping technology. The book selling industry was changing rapidly as new entrants like Amazon grew and independent bookstores lost market share to national chains.

1. Bright star group Adel FhmyFatma El Essaily Ramy Aamer WaleedSherwella Mohamed Aamer Dr.Nezar Nabil Sami Information Technology and Competitive Strategy 1

2. Yasterday & Today This story of how giant bookseller deal with independent one’s to own the market war. Clicks and bricks - This was 11 year’s ago but Now. It’s the giant player’s war - Let’s see what’s going on…! Dr.NezarNabil Sami Information Technology and Competitive Strategy 2

3. Industry Analysis Barnes and Noble VS Amazon.com Dr.Nezar Nabil Sami Information Technology and Competitive Strategy 3

4. This case provides an analysis of the book selling industry and the positions Amazon and Barnes and Noble held within it.The book selling industry changing rapidly. Dr.Nezar Nabil Sami Information Technology and Competitive Strategy 4

6. In 1971 he bought B&N.

7. With the purchase of B.Dalton 1987, B&N became the largest bookseller in the United States (797 Store).

8. Early 1990s Riggio decided to do something different to match superstore concepts “Built scene of community”.Lenny Riggio Horowitz* says Barnes & Noble has contributed to “Homogenizing America's tastes.“ *Writer of LOST TV Series Dr.NezarNabil Sami Information Technology and Competitive Strategy 5

10. 1997 the company went in public (Value $560 M in 1st day)

11. 1998 start the reinvent process (sell music online)

12. 1999 Amazon obtained a patent for its one-click technology

13. 1999 Not Just selling Products ,but, selling the attention to other internet retails , and services to others.Jeff Bezos Dr.NezarNabil Sami Information Technology and Competitive Strategy 6

14. THE INDUSTRY Dr.NezarNabil Sami Information Technology and Competitive Strategy 7

17. Independent bookstores had been losing market share to chains.

18. The usual purchase at a superstore was about twice that of a purchase at a mall-based store.

19. The Number of superstores jumped rapidly.Dr.NezarNabil Sami Information Technology and Competitive Strategy 9

21. The publishers tried to supply the chains directly. Under a consent order the publishers signed, they agreed not to give chains like Borders and Barnes and Noble higher discounts than independent retailers, but suspicion still existed that they favored the chains.It been casted in “You’ve Got Mail” Dr.Nezar Nabil Sami Information Technology and Competitive Strategy 10

22. 5-NEW ENTRANTS - The main new entrant into this industry was online booksellers. - Still, B&N was the undisputed champion of bookselling. When Amazon.com opened online in July 1995, B&N paid little attention. Instead it focused on its-commitment. - To continued expansion. The key competitive challenge the company faced was to open new stores quickly. Dr.NezarNabil Sami Information Technology and Competitive Strategy 11

23. Barnes & Noble Dr.Nezar Nabil Sami Information Technology and Competitive Strategy 12

24. Amazon.com Dr.Nezar Nabil Sami Information Technology and Competitive Strategy 13

25. Amazon & BN In Fact Dr.NezarNabil Sami Information Technology and Competitive Strategy 14

26. Dr.NezarNabil Sami Information Technology and Competitive Strategy 15