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Basic SEO Code (for Students)

These slides were created for the course: Comm 350R Social Media Dr. Matthew J. Kushin Department of Communication Utah Valley University For more on the course see: http://profkushinsocial.wordpress.com For more about the professor, see: http://profkushin.wordpress.com or @mjkushin on Twitter

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Social Media CourseDr. Matthew J. Kushin,[object Object],Assistant Professor,[object Object],Department of Communication,[object Object],Utah Valley University,[object Object],profkushin.wordpress.com,[object Object],mkushin@uvu.edu,[object Object],@mjkushin,[object Object]
Basic SEO code,[object Object],Dr. Matthew J. Kushin,[object Object],Course: profkushinsocial.wordpress.com,[object Object]
More SEO and Streamlining,[object Object],Link Context,[object Object],Basic Code,[object Object],Titles, Description & keywords,[object Object]
Links & Page Ranking,[object Object],Links help page ranking,[object Object],Links should always have context,[object Object],Use keywords when writing links,[object Object],Bad:,[object Object]
Link,[object Object],Better,[object Object]
Metadata,[object Object],In page source code, can add key content that helps SEO or helps people find you,[object Object],3 focal areas,[object Object],Title,[object Object],Description,[object Object],Keywords,[object Object]

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