What we know about Penguin 4.0

1. Penguin 4.0:
What We Know To Date
Presented by Paul Macnamara
paulmacnamara.com | @therealpmac

3. What is an ass fact?

4. Google is a search engine.

5. Bing is a search engine.

6. Penguin updated
on September 23rd.
...actually, that was
the day Penguin died.

7. Penguin is now a core part of the algorithm.
It runs in “real time”.

8. Penguin is keyword and/or page specific.

9. Google said the following:
“Penguin now devalues spam by adjusting
ranking based on spam signals, rather than affecting
ranking of the whole site.”
BUT THEN THEY SAID...
“No, it means it affects finer granularity than sites.
It does not mean it only affects pages.”

10. Google now devalues link spam
rather than demoting sites.
But many questions remain.

11. You no longer need to
use the disavow tool.

12. Google now ignores
spammy links.

13. You need links for any type
of meaningful recovery.

14. So now what do you do?

15. Audit your disavow file.

16. Disavow at your own risk.

17. Triple check.

18. #$@&%!* you and you your disavow.

19. Don’t let the door hit your ass on the way out.

20. I will refuse all offers
of drinks at the bar.

21. Come and say hello!

22. Need Assistance?
paul@paulmacnamara.com