Google's algorithms are complex systems that retrieve data from its search index to deliver the best search results. Key algorithms include Google Panda, Penguin, Hummingbird, and RankBrain, which were developed to better understand search intent and improve result relevance. Google frequently updates its algorithms to push webmasters to create better content and deliver the best user experience. Algorithms also play an important role in digital marketing by personalizing messages, analyzing user data and behaviors, and optimizing tasks like email campaigns.

1. ALGORITHM
What is google Algoridhm and
Why Algorithm changed frequently?

3. What are Google Algorithms?
Google’s algorithms are a complex system used to retrieve
data from its search index and instantly deliver
the best possible results for a query.
The search engine uses a combination of
algorithms and numerous ranking
factors to deliver webpages
ranked by relevance on its search engine results pages
(SERPs).

4. Google Panda
Google Panda Initial Release Date: February 23, 2011
The stated purpose of the Google Panda algorithm
update was to reward high-quality websites and
diminish the presence of low-quality websites in
Google’s organic search engine results. It was also
initially known as "Farmer."

5. Google Penguin
Google Penguin Initial Release Date: April 24, 2012
Following on the heels of Panda, the Penguin
update was announced by Google as a new effort
to reward high-quality websites and diminish the
search engine results page (SERP) presence of
websites that engaged in manipulative link
schemes and keyword stuffing.

6. Google Hummingbird
Google Hummingbird Estimated Release Date: August 20, 2013
Unlike the previous Panda and Penguin updates which were initially released
as add-ons to Google’s existing algorithm, Hummingbird has been cited as a
complete overhaul of the core algorithm. While it’s believed that many
preexisting components of the core algorithm remained intact, Hummingbird
signaled Google’s commitment to an increasingly sophisticated understanding
of the intent of searchers’ queries with the goal of matching them to more
relevant results.

7. DATE GOOGLE CONFIRMED EXISTENCE OF RANKBRAIN: OCTOBER 26TH, 2015
RankBrain is a component of Google’s core algorithm which uses machine learning (the
ability of machines to teach themselves from data inputs) to determine the most relevant
results to search engine queries. Pre-RankBrain, Google utilized its basic algorithm to
determine which results to show for a given query. Post-RankBrain, it is believed that the
query now goes through an interpretation model that can apply possible factors like the
location of the searcher, personalization, and the words of the query to determine the
searcher’s true intent. By discerning this true intent, Google can deliver more relevant
results.
RankBrain

8. Google Pigeon
GOOGLE PIGEON INITIAL RELEASE DATE: AUGUST 20, 2013
The release of Pigeon resulted in one of the greatest shakeups
of Google’s local and local organic results to date. This update
was given its moniker by Search Engine Land, an industry
publication that received direct intelligence from Google about
the intent of Pigeon.

9. How Google Algorithm works
Google's algorithm does the work for you by searching out
Web pages that contain the keywords you used to search,
then assigning a rank to each page based several factors,
including how many times the keywords appear on the
page.

10. Why Google algorithm changed
frequently ????
Google is on a mission to deliver the best
answers to their users.
That's why they are constantly changing their algorithm to push
webmasters to create better sites, experiences and content.
These updates are about more than just messing with SEOs.
In fact, Google believes SEO is important.

12. Algorithms and the Future of Digital
Marketing
Algorithms can solve large or small amounts of data in seconds, lending itself to being used in
a myriad of ways. Algorithms can determine your credit score, figure out who will win in an AI
chess game, and when to send emails to boost website traffic. Complex and simple tasks can
be completed using algorithms, and there’s always a suggested action once the sequence is
complete, oftentimes pointing you in the right direction when it comes to digital marketing.
Take for instance the example of sending emails to boost website traffic. Using complex data
collected from tens of thousands of interactions through email, an algorithm will determine
the best time for you to send those emails, ensuring the most people will open them and
follow the links provided. This can help boost traffic to your business without having to dive
head first into your marketing budget. The power of an algorithm is strong for businesses to
optimize their sales and products through simple, data-driven information. When it comes to
algorithms and marketing, this is what you need to know.

13. One aspect of digital marketing algorithms is their ability to
personalize messages and information depending on what
demographic you’re looking into marketing towards. Algorithms can
look at people’s attributes through their browsing history, compare it
to identity graphs, and successfully connect people into the right
attributes for a certain marketing campaign. It doesn’t require a login
from the users, but still provides customized and individual
information to consumers, speaking more specifically to that
demographic or attribute. Algorithms can also use behavioral data to
better capture a creative display to use along with your promotional
materials to further drive sales and traffic.

15. Google's algorithms are a complex system used to retrieve
data from its search index and instantly deliver the best
possible results for a query. The search engine uses a
combination of algorithms and numerous ranking factors
to deliver webpages ranked by relevance on its search
engine results pages (SERPs).

16. DIGITAL MARKETING
The digital marketing course is taken by someone who
wishes to learn digital marketing skills.
For more imformation about digital world and its works
connect with Digital pundit.
A digital marketing course is an online marketing course that
teaches students how to promote and sell things on the
internet.