Google announced its new Hummingbird algo update, putting lots of SEOs into doubts and concerns – what should this algo change mean to you and your website? To make sure you don't get down into panic and plan your SEO strategy wisely, we've put up this short guide to explain what Hummingbird update is, how it affects your rankings and how to adapt your SEO strategy to benefit from the changes.
Google Hummingbird and Semantic Search - An UpdateEric Enge
Google's Hummingbird landed in September of 2013. Yet it was a soft landing with few noticing its impact, even though Google told us it impacted 90% of queries.
In this presentation at MN Search in Minneapolis, I provide an update on what's going on, and how the impact is becoming very real in 2014.
Google announced its new Hummingbird algo update, putting lots of SEOs into doubts and concerns – what should this algo change mean to you and your website? To make sure you don't get down into panic and plan your SEO strategy wisely, we've put up this short guide to explain what Hummingbird update is, how it affects your rankings and how to adapt your SEO strategy to benefit from the changes.
Google Hummingbird and Semantic Search - An UpdateEric Enge
Google's Hummingbird landed in September of 2013. Yet it was a soft landing with few noticing its impact, even though Google told us it impacted 90% of queries.
In this presentation at MN Search in Minneapolis, I provide an update on what's going on, and how the impact is becoming very real in 2014.
In 2014 google engineers changed their search engine algorithms lots of times. Here i am going to share how that algorithms affect on websites. Whats happened ebay?? on panda time.
Google Algorithm Updates are criterion that google uses in their search results to deliver more targeted results to the users. Google Algorithm Updates have major impact on SEO. Learn about important google updations
Google Hummingbird - What does it mean for SEO?Chris Schweppe
What is the Google Hummingbird algorithm's impact on SEO? Understanding the intent behind Hummingbird is key to predicting what it will mean to SEO today and tomorrow. In this POV presentation from Ogilvy subsidiary Global Strategies, Ken Shults outlines the implications of Google's focus shift from keywords to entities.
I was looking for Google Hummingbird update but till now no one has written it, so i decided to make a PPT on Google Humming bird update by collecting knowledge from different resource.
http://dublin.fortuneinnovations.com/
DMSSO 2016 - The Real State of SEO in 2016 and Beyond @nagyseoRobert Nagy
Should we still build links, track rankings and optimize our sites' pages in 2017? Should we look at SEO split testing or A/B testing; should we still care about 30x pages, should we use canonical tags to keep certain pages out of Googlebot; should we look at inlining our CSS and JS? Do we know for a fact that a mobile page loading fast will rank you higher?
Robert is CEO, Director of Digital Services at nagySEO, a fast growing digital agency in Southampton, England. Robert has over 10 years in-depth knowledge and experience in technical SEO, on-site and off-site optimisation. He often runs 1-to-1 SEO sessions and workshops for marketing teams. Robert supports local SMBs and SMEs from sectors including retail, consumer, health, consulting and financial services based across the UK, Europe and Channel Islands.
Robert was a featured speaker at Digital Marketing Summit Southampton 2016 - a series of events created for marketers in South of England. Eventz.Digital creates and hosts events which cover all aspects of digital marketing including paid search, SEO, mobile, e-Commerce and much more.
Eventz.Digital will inspire you to find effective solutions to the real problems you face every day and help you connect with like-minded people. With an action-packed agenda, inspiring key-note presentations and practical workshops, brace yourself for game-changing, dynamic, full-on events.
Key partners include Google UK, Google Capital, Digital Garage, Creative Network South, Business South, Hampshire & Isle of Wight Business Alliance and Digital South.
SearchLeeds 2017 - Mathew Court, SEO Consultant - Auto Trader - Mobile first ...Branded3
With Google beginning to test mobile first indexing, being just desktop friendly isn’t good enough anymore. This session will cover what we know of the update and how the different areas of Auto Trader are combating this change.
Google's search engine is a powerful tool. Without search engines like Google, it would be practically impossible to find the information you need when you browse the Web. Like all search engines, Google uses a special algorithm to generate search results. While Google shares general facts about its algorithm, the specifics are a company secret. This helps Google remain competitive with other search engines on the Web and reduces the chance of someone finding out how to abuse the system
Mobile-First Preparedness- what we've learned from crawling the top 1 million...Jon Myers
Everyone's been talking about Mobile-first nearly all year long, however with 2018 looming, have you begun preparing for the change? By now most have heard of the Majestic Million report and we thought we'd have a little fun and well, crawl it! We wanted to determine how many of the worlds largest sites were shaping up and preparing for Google's Mobile-first Index. This talk will give you an analytical overview of all key aspects of mobile such as site configuration, AMP, fetch time, mobile navigation, crawl depth, using mobile user agent, content differences, mobile and desktop differences. In addition, we'll break all of these down into site types, verticals, country, TLDs and much more. Google offers best practice, industry leaders offer advice, but we will show you the data on how well the Top 1 Million are adjusting to Mobile-first indexation.
How Google is Reading and Indexing Content in 2016Greenlane
This is the presentation given by Bill Sebald at the Digital Marketing Suburbia Meetup #1 - https://www.meetup.com/Digital-Marketing-Suburbia/
This presentation focuses on Google's ability to read and understand website content and the intent of queries.
This presentation provides you with the invaluable compendium of useful information on 'SEO' that is Search Engine Optimization.
The Agenda here are as follows:
1. What are Search Engines?
2. How do Search Engines Work?
3. Examples of popular Search Engines
4. Search Engine Statistics
5. What is Search Engine Optimization (SEO)?
6. Goals of Search Engine Optimization
7. History of Search Engine Optimization
8. Techniques for Search Engine Optimization
9. Algorithm for Search Engine Optimization
10. Ranking factors for Search Engine Optimization
11. Tools for Search Engine Optimization.
This presentation aims at the industries currently trying to seek different solutions for SEO techniques.
In 2014 google engineers changed their search engine algorithms lots of times. Here i am going to share how that algorithms affect on websites. Whats happened ebay?? on panda time.
Google Algorithm Updates are criterion that google uses in their search results to deliver more targeted results to the users. Google Algorithm Updates have major impact on SEO. Learn about important google updations
Google Hummingbird - What does it mean for SEO?Chris Schweppe
What is the Google Hummingbird algorithm's impact on SEO? Understanding the intent behind Hummingbird is key to predicting what it will mean to SEO today and tomorrow. In this POV presentation from Ogilvy subsidiary Global Strategies, Ken Shults outlines the implications of Google's focus shift from keywords to entities.
I was looking for Google Hummingbird update but till now no one has written it, so i decided to make a PPT on Google Humming bird update by collecting knowledge from different resource.
http://dublin.fortuneinnovations.com/
DMSSO 2016 - The Real State of SEO in 2016 and Beyond @nagyseoRobert Nagy
Should we still build links, track rankings and optimize our sites' pages in 2017? Should we look at SEO split testing or A/B testing; should we still care about 30x pages, should we use canonical tags to keep certain pages out of Googlebot; should we look at inlining our CSS and JS? Do we know for a fact that a mobile page loading fast will rank you higher?
Robert is CEO, Director of Digital Services at nagySEO, a fast growing digital agency in Southampton, England. Robert has over 10 years in-depth knowledge and experience in technical SEO, on-site and off-site optimisation. He often runs 1-to-1 SEO sessions and workshops for marketing teams. Robert supports local SMBs and SMEs from sectors including retail, consumer, health, consulting and financial services based across the UK, Europe and Channel Islands.
Robert was a featured speaker at Digital Marketing Summit Southampton 2016 - a series of events created for marketers in South of England. Eventz.Digital creates and hosts events which cover all aspects of digital marketing including paid search, SEO, mobile, e-Commerce and much more.
Eventz.Digital will inspire you to find effective solutions to the real problems you face every day and help you connect with like-minded people. With an action-packed agenda, inspiring key-note presentations and practical workshops, brace yourself for game-changing, dynamic, full-on events.
Key partners include Google UK, Google Capital, Digital Garage, Creative Network South, Business South, Hampshire & Isle of Wight Business Alliance and Digital South.
SearchLeeds 2017 - Mathew Court, SEO Consultant - Auto Trader - Mobile first ...Branded3
With Google beginning to test mobile first indexing, being just desktop friendly isn’t good enough anymore. This session will cover what we know of the update and how the different areas of Auto Trader are combating this change.
Google's search engine is a powerful tool. Without search engines like Google, it would be practically impossible to find the information you need when you browse the Web. Like all search engines, Google uses a special algorithm to generate search results. While Google shares general facts about its algorithm, the specifics are a company secret. This helps Google remain competitive with other search engines on the Web and reduces the chance of someone finding out how to abuse the system
Mobile-First Preparedness- what we've learned from crawling the top 1 million...Jon Myers
Everyone's been talking about Mobile-first nearly all year long, however with 2018 looming, have you begun preparing for the change? By now most have heard of the Majestic Million report and we thought we'd have a little fun and well, crawl it! We wanted to determine how many of the worlds largest sites were shaping up and preparing for Google's Mobile-first Index. This talk will give you an analytical overview of all key aspects of mobile such as site configuration, AMP, fetch time, mobile navigation, crawl depth, using mobile user agent, content differences, mobile and desktop differences. In addition, we'll break all of these down into site types, verticals, country, TLDs and much more. Google offers best practice, industry leaders offer advice, but we will show you the data on how well the Top 1 Million are adjusting to Mobile-first indexation.
How Google is Reading and Indexing Content in 2016Greenlane
This is the presentation given by Bill Sebald at the Digital Marketing Suburbia Meetup #1 - https://www.meetup.com/Digital-Marketing-Suburbia/
This presentation focuses on Google's ability to read and understand website content and the intent of queries.
This presentation provides you with the invaluable compendium of useful information on 'SEO' that is Search Engine Optimization.
The Agenda here are as follows:
1. What are Search Engines?
2. How do Search Engines Work?
3. Examples of popular Search Engines
4. Search Engine Statistics
5. What is Search Engine Optimization (SEO)?
6. Goals of Search Engine Optimization
7. History of Search Engine Optimization
8. Techniques for Search Engine Optimization
9. Algorithm for Search Engine Optimization
10. Ranking factors for Search Engine Optimization
11. Tools for Search Engine Optimization.
This presentation aims at the industries currently trying to seek different solutions for SEO techniques.
This presentation is from Performance Marketing Summit 2017 (March 14, 2017 in Austin, TX). Session description: For many, Google seems mysterious and complicated, and even corrupt. Join us as shed some light by sharing some surprising facts about Google and how to optimize for it in 2017.
Rob Garner on Google Personalization, SMX Toronto March 2010Rob Garner
iCrossing VP of digital strategy Rob Garner's presentation at the Search Marketing Expo in Toronto, Canada, covering the nuances of Google personalization, and what it means to marketers.
Keyword research can be overwhelming!
But finding the right keywords can unlock organic traffic for your website
See how to:
• Find the right keywords
• Use free and paid SEO tools
• Understand and analyse search intent
• Compare and prioritise keyword opportunities
As the complexity of language itself, understanding the language your target customers use can be bewildering!
So how do you work out what language they’re speaking?
Effective keyword research
Targeted keyword research can help to cut through the confusion and unlock opportunities for your website.
Keyword research is pivotal to all your marketing efforts.
Getting it right helps:
• Drive traffic
• Increase sales
• Greater ROI
Knowing your keywords also helps you to better understand your business and brand.
Whether you’re providing information, product, or service, finding the right keywords will enable you to:
• Know which keywords to rank for
• Discover popular keywords and phrases frequently searched for
• Complete competitor analysis
• Where and how to use your findings
You can find out how to complete effective keyword research using a range of free and paid tools.
Get to know your customers intent and give them what they want rather than guessing
Pubcon 2014 presentation on Hummingbird and Entity Search. Focus is on what's changed, what hasn't, the importance of semantic search practices, and a practical example from our website on how we've optimized How To content to focus on relevance and user experience.
SEO presentation for marketing summit 2017Scott True
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. SEO (search engine optimization) is, perhaps, the fastest growing marketing tool available today and it works by putting your website at the top of search results page on Google and Bing when customers are searching for terms relevant to your business.
Google has stated that Hummingbird applies to up to 90% of search queries, making its effects nearly universal. Are you feeding the Google Hummingbird? We have some optimization steps.
The Internet can work wonders: If you are looking for guidance on a home improvement project, there is a YouTube video for every conceivable “how to.” Need a last-minute recipe or want to find a unique gift item? Presto, with a few clicks results appear on your screen. Of course, it can also be frustrating. The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. In other words, don’t let potential leads get lost on their way to your website! (http://bit.ly/2ghsK8H)
Georgetown University Guest lecture on SEO and online marketingWO Strategies
April 7th. Guest Lecture on SEO and online marketing at Georgetown University's Digital Marketing class, a part of the Masters in Public Relations and Corporate Communications program.
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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Google SEO 2013 - Hummingbird and Beyond
1. Google Hummingbird
It’s already in your Neighborhood – and Searches
September 26, 2013
Photo Credit: http://searchengineland.com/google-birthday-event-172791
3. Presented By: Dorian Karthauser
Owner/Entrepreneur: My Pandamonium Marketing-SEO
Inbound Marketing: WordPress Websites, SEO, Social Media, SEM
Professional Training: WordPress, SEO, Social Media, SEM
https://.facebook.com/MyPandamoniumInternetMarketing
https://twitter.com/SEO_WebsitesDFW
http://linkedin.com/in/doriankarthauser
http://pinterest.com/mypandamonium
http://youtube.com/user/MyPandamoniumDFW
4. FAQs: All About The New Google
“Hummingbird” Algorithm
http://searchengineland.com/google-hummingbird-172816
What’s a “search algorithm?”
• That’s a technical term for what you can think of as a recipe that Google uses to sort through
the billions of web pages and other information it has, in order to return what it believes are
the best answers.
Why is it called Hummingbird?
• Google told us the name come from being “precise and fast.”
When did Hummingbird start? Today?
• Google started using Hummingbird about a month ago, it said. Google only announced the
change today.
What about all these Penguin, Panda and other “updates” — haven’t those been changes to
the algorithm?
• Panda, Penguin and other updates were changes to parts of the old algorithm, but not an
entire replacement of the whole. Think of it again like an engine. Those things were as if the
engine received a new oil filter or had an improved pump put in. Hummingbird is a brand
new engine, though it continues to use some of the same parts of the old, like Penguin and
Panda
5. Semantic Search and the New Google
“Hummingbird” Algorithm
http://en.wikipedia.org/wiki/Semantic_search
Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual
meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system,
to generate more relevant results. Author Seth Grimes lists "11 approaches that join semantics to search", and
Hildebrand et al. provide an overview that lists semantic search systems and identifies other uses of semantics
in the search process.Semantic search systems consider various points including context of search, location,
intent, variation of words, synonyms, generalized and specialized queries, concept matching and natural
language queries to provide relevant search results. Major web search engines like Google and Bing
incorporate some elements of semantic search.
Guha et al. distinguish two major forms of search: navigational and research. In navigational search, the user is
using the search engine as a navigation tool to navigate to a particular intended document. Semantic search is
not applicable to navigational searches. In research search, the user provides the search engine with a phrase
which is intended to denote an object about which the user is trying to gather/research information. There is
no particular document which the user knows about and is trying to get to. Rather, the user is trying to locate a
number of documents which together will provide the desired information. Semantic search lends itself well
with this approach that is closely related with exploratory search.
Rather than using ranking algorithms such as Google's PageRank to predict relevancy, semantic
search uses semantics, or the science of meaning in language, to produce highly relevant search
results. In most cases, the goal is to deliver the information queried by a user rather than have
a user sort through a list of loosely related keyword results. However, Google itself has
subsequently also announced its own Semantic Search project.
Other authors primarily regard semantic search as a set of techniques for retrieving knowledge from richly
structured data sources like ontologies as found on the Semantic Web. Such technologies enable the formal
articulation of domain knowledge at a high level of expressiveness and could enable the user to specify his
intent in more detail at query time.
7. Semantic Search and the New Google
“Hummingbird” Algorithm
Google has been quietly working on Semantic Search
for some time….
http://semanticweb.com/semantic-search-at-google-the-seo-basics_b36678
http://searchengineland.com/googles-impressive-conversational-search-goes-live-
on-chrome-160445
http://mashable.com/2012/03/22/google-semantic-search-seo
http://bits.blogs.nytimes.com/2013/09/26/google-changes-search-to-handle-more-
complex-queries
8. Semantic Search: Google Now
Google Now – from http://en.wikipedia.org/wiki/Google_Now
Original author(s) Google
Developer(s) Google
Initial release July 9, 2012
Operating system Android 4.1+ ("Jelly Bean"), iOS
Available in English
Type Intelligent software assistant
Website http://www.google.com/landing/now/
In late 2011, reports surfaced that Google was greatly enhancing their product Google
Voice Search for the next version of Android. It was originally codenamed "Majel"
after Majel Barrett, the wife of Gene Roddenberry, and well known as the voice of
computer systems in his Star Trek franchise; it was also codenamed "assistant".
Google Now is an intelligent personal assistant developed by Google that is available
within the Google Search mobile application for the Android and iOS operating
systems. Google Now uses a natural language user interface to answer questions,
make recommendations, and perform actions by delegating requests to a set of web
services. Along with answering user-initiated queries, Google Now passively delivers
information to the user that it predicts they will want, based on their search habits. It
was first included in Android 4.1 ("Jelly Bean"), which launched on July 9, 2012, and
was first supported on the Galaxy Nexus smartphone. The service was made available
for iOS on April 29, 2013 in an update to the Google Search app. Popular Science
named Google Now the "Innovation of the Year" for 2012.
9. Artificial Intelligence: Google Research
http://research.google.com/pubs/ArtificialIntelligenceandMachineLearning.html
“Much of our work on language, speech, translation,
and visual processing relies on Machine Learning and
AI.
Research at Google is at the forefront of innovation in
Machine Learning with one of the most active groups
working on virtually all aspects of learning, theory as
well as applications, and a strong academic presence
through technical talks and publications in major
conferences and journals.”
10. Is AI just SciFi or a Reality?
(either way, probably without the Terminator)
11. Artificial Intelligence: Google Research
How Ray Kurzweil Will Help Google
Make the Ultimate AI Brain
http://www.wired.com/business/2013/04/kurzweil-google-ai
Google has always been an artificial intelligence company, so it really
shouldn’t have been a surprise that Ray Kurzweil, one of the leading
scientists in the field, joined the search giant late last year.
Nonetheless, the hiring raised some eyebrows, since Kurzweil is
perhaps the most prominent proselytizer of “hard AI,” which argues
that it is possible to create consciousness in an artificial being.
Add to this Google’s revelation that it is using techniques of deep
learning to produce an artificial brain, and a subsequent hiring of the
godfather of computer neural nets Geoffrey Hinton, and it would seem
that Google is becoming the most daring developer of AI, a fact that
some may consider thrilling and others deeply unsettling. Or both.
12. Google ‘Keyword Not Provided’
When Keyword (not provided) is 100 Percent of Organic
Referrals, What Should Marketers Do?
- SEO Moz Whiteboard Tuesday
http://moz.com/blog/100-percent-keyword-not-provided-whiteboard-tuesday
General SEO Resources
http://moz.com/beginners-guide-to-seo
http://moz.com/google-algorithm-change
http://moz.com/blog/ranking-factors-2013
13. Basic SEO:What Does Google Want?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com
What IS SEO?
S - Search
E - Engine
O - Optimization
14. Basic SEO:What Does Google Want?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com
Two Basic Types of SEO:
1. On-site
. Located on your website
2. Off-site
. SEO activities located off your website
. Internet-based activities
15. Basic SEO:What Does Google Want?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com
Onsite SEO
1. Title Tag and Meta Description
Title Tag
The title tag on pages of your website tells search engines what the page is
about. It should be 70 characters or less and include your business or brand
name and keywords that relate to that specific page only. This tag is placed
between the <HEAD> </HEAD> tags near the top of the HTML code for the
page.
Meta Description
The meta description on pages of your website gives search engines a little
more insight into what your page is about. There is still debate about whether
meta descriptions can help with keyword rankings. Regardless, you want to
write your meta description with a human audience in mind that includes the
page’s main keywords, as the meta description does show up in search
results.
16. Basic SEO:What Does Google Want?
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Meta Title – 70 Characters or Less
<title>DFW Websites, SEO, SMM, SEM, WP Training My
Pandamonium Marketing-SEO</title>
Includes your business or brand name and keywords that relate to that
specific page only. This tag is placed between the <HEAD> </HEAD>
tags near the top of the HTML code for the page.
17. Basic SEO:What Does Google Want?
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Meta Description – 159 Characters
<meta name="description" content="Dallas-Fort Worth
Affordable Internet Marketing Solutions|Custom Websites,
Wordpress, SEO, Social Media, SEM|Training in Wordpress, SEO,
Social Media"/>
The meta description on pages of your website gives search
engines more insight into what your page is about. You want to
write your meta description with a human audience in mind that
includes the page’s main keywords; the meta description does
show up in search results.
18. Basic SEO:What Does Google Want?
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www.mypandamonium.com
Google Search Displays:
19. Basic SEO:What Does Google Want?
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Other Important Onsite SEO Elements
Keywords (Reference in Generating Content Only)
http://adwords.google.com/select/KeywordToolExternal
Internal Links – Link building isn’t just reserved for external sites linking to
your website. You can help search engines learn more about your website by
internally linking to other pages on your website within your content.
Header Tags – <H1></H1> tags should surround the titles on pages and posts.
There should only be one set of <H1></H1> tags per page.
The <H2></H2> and <H3></H3> tags surround sub-headings. There can be
multiple instances of both. Using header tags helps both readers and search
engines break up your content into digestible sections.
20. Basic SEO:What Does Google Want?
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www.mypandamonium.com
Other Important Onsite SEO Elements,
Continued
Image Name & ALT Tags – If you use images on your website,
you should think of good keywords for both the image name
and the alt tag. This helps search engines find good images for
their image search based on the keywords specified.
Bolded Text – You don’t want to get too crazy with this one,
but occasionally bolding a selection of text to get a reader’s
attention can also help search engines distinguish other
important information and keywords in the page’s content.
21. Basic SEO:What Does Google Want?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com
Totally Critical Onsite SEO Element:
CONTENT
The key to pleasing both search engines and visitors is to have quality content on your
website. Quality content can include a variety of things including, but not limited to,
the following.
• Blog Posts
• Industry Articles
• Tutorials & How To Guides
• Infographics
• Videos
• Podcasts
Creating quality content for your website can be a huge investment, but it is worth it.
Search engines love it, and visitors will love it so much that they will share it on
social media, leading to more visitors. Start out by simply creating blog posts on your
website. As your audience grows, expand your content inventory to additional types
of media.
22. Basic SEO:What Does Google Want?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com
SEO Off-Site Optimization
• Link Building
• Social Media
• SEM – Search Engine Marketing
• PPC – Pay Per Click (Google AdWords)
23. Basic SEO:What Does Google Want?
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www.mypandamonium.com
Panda:
Updates to the Google Search Algorithm in 2011
Penguin:
Updates to the Google Search Algorithm in 2012
Graph of Changes: http://www.seomoz.org/google-algorithm-change
24. Basic SEO:What Does Google Want?
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www.mypandamonium.com
From http://mashable.com/2012/07/03/penguin-google-seo
• Panda: Officially rolled out in February 2011, but there have been
about 13 data refreshes of it since then. Now on Panda 3.7, it
cracked down on sites with thin, stolen or duplicate content, as well
as sites with a high ad-to-content ratio.
• Penguin: Released April 2012, this algorithm put tighter guidelines
on website optimization and adjusted a number of web spam
factors, including keyword stuffing, cloaking, unnatural links and
content spinning.
Contrary to popular belief, Google’s goal isn’t to run wild with
algorithm updates and penalize every site until there are only 10
decent sites left. Google just wants to make the web a better place,
and it does that by rewarding people who do things right.
25. Basic SEO:What Does Google Want?
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Google Panda Search Algorithm Update
Feb 2011
1. Panda ‘forecloses’ on link farms
2. Remove ‘spammy’ links; Build organic backlinks naturally.
3. Remove Low Quality Content; Focus On Unique Content
4. Concentrate On Building Trust and Authority
5. Keep Advertising Ratio Healthy
6. Recognize, Understand and Track Panda Updates
How Google Measures 'High Quality' Content http://www.entrepreneur.com/video/223937
26. Basic SEO:What Does Google Want?
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www.mypandamonium.com
Google Penguin Search Algorithm
Update
April 24, 2012
1. Puts a deep freeze on web spam in Google's search results
2. No “Artificial” Or “Unnatural” Links to web rings or doorway
sites
3. Sites need to provide original, high quality content
4. Duplicate content is targeted
5. Google Webmaster Guidelines (webspam content violations)
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769#3
Goldilocks SEO Infographic: http://pinterest.com/pin/121315783684022138
27. Basic SEO:What Does Google Want?
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www.mypandamonium.com
More SEO Resources
Search Engine Land’s Guide To SEO
http://searchengineland.com/guide/seo
Google Webmaster Tools
http://www.google.com/webmasters/
28. Basic SEO: What Does Google Want?
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