Before understanding the Google algorithm, let's define exactly what an algorithm is. An algorithm is a sequence of instructions for solving a problem in a finite number of stages. In addition, Google's Algorithm adheres to the same definition and regulation of algorithm. The output is generated via a highly complicated algorithm that is subject to rapid change.

1. Google Algorithm and Its
Updates
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2. What is Search Engine Algorithm?
 Before understanding about the Google algorithm, let's define exactly what an algorithm is. An algorithm is a sequence of
instructions for solving a problem in a finite number of stages. In addition, Google Algorithm adheres to the same definition and
regulation of algorithm. The output is generated via a highly complicated algorithm that is subject to rapid change.
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3. Why Search Engine Updates Its Algorithm
Frequently?
 The digital world is currently more enthralled, active, and influential than ever before. Search engines' first priority has always
been delivering the best possible results to users. Google has experienced the same experience. Google's algorithm is updated to
meet the ever-changing needs of the user and the need to provide the most relevant results. Google also modifies its algorithm to
remove sites and content that could be harmful to users.
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4. Why Search Engine Penalize A Website?
These are the reasons why your site could be penalized:
 Purchasing links to boost the quantity of inbound links to your website.
 Excessive amount of reciprocal links
 Huge number of duplicate links
 Internal 404 error.
 Black hat approaches like- keyword stuffing, hidden links, hidden content.
 Using the links in the footer to send an excessive amount of link juice.
 Absence of sitemap data.
 Broken external links.
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5. Why Search Engine Penalize A Website?
 Ignoring Hreflang - "Hreflang" is designed to alert Google that you have published duplicate material for many languages or locales.
 The website timed out repeatedly.
 There are affiliate links across the website.
 Overutilization of Meta tags on a website.
 The slow speed with which the webpage loads.
 Content that has been hacked.
 Link to harmful websites.
 The excessive use of the robots.txt file to ban the site.
 Over-optimization of a website.
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6. Why Search Engine Penalize A Website?
 Too many external links.
 Error codes on websites - in addition to the 404 error, additional problems such as 302 (temporary redirection), 500 errors, etc.,
can also result in a penalty.
 Poor mobile website design.
 Domain has a negative reputation.
 Using link farm i.e. several links at one place or link spamming.
 All of these errors may not be the direct cause of a website's penalty, but they all contribute to the process.
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7. How To Determine Whether A Website Has Been
Penalized?
 If the website has got a penalty, it is not the end of the world. Following a few steps, you can recover from a penalty. But first, how
can you determine whether or your site has been penalized or not? Manual or automatic penalties are possible. With manual
penalties, you are likely to be notified, whereas algorithmic penalties may not always result in notification. Here are some things to
know about algorithmic punishments.
 No longer does your website rank highly for your brand name. This is a telltale sign. Even if your site doesn't perform well for
many other keywords, it should at least score well for this one.
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8. How To Determine Whether A Website Has Been
Penalized?
 Without your action, any page one positions you had held are falling to page two or three.
 Your website's PageRank has mysteriously decreased from two or three to zero (or a measly PR of one).
 Overnight, the entire website was eliminated from Google's cached search results.
 Performing a site search (keyword site:yourdomain.com) returns no results.
 Your Google listing is for a page other than your homepage.
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9. Three Major Google Update
 Panda, Penguin, and Hummingbird are the three most significant updates that Google has rolled out to date, despite the
frequency with which it releases new versions. These updates are versions of the most current updates.
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10. Google Panda Algorithm
 Google Panda is an update to Google's search results ranking algorithm that debuted in February 2011. The name "Panda" is
derived from Google developer Navneet Panda, who created the technology that allowed Google to construct and apply the
algorithm. The modification aims to de-emphasize "low-quality sites" or "thin sites," particularly "content farms," and return higher-
quality sites near the top of search results.
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11. Google Penguin Algorithm
 The Google Penguin update was first announced on April 24, 2012. The update aims to decrease the search engine rankings of
websites that violate Google's Webmaster Guidelines by employing now-declared black-hat SEO techniques. These techniques
involve manipulating the number of links pointing to a page to increase its ranking artificially. These methods are commonly
referred to as link schemes.
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12. Google Humming Bird Algorithm
 Google made Hummingbird public on September 26, 2013, but it had already been operational for approximately a month.
Hummingbird did not seem to have a large negative influence on the overall web, unlike other algorithm modifications like Panda
and Penguin that caused widespread reporting of lost traffic and ranks. It was generally accepted that it improved the "knowledge
graph," or the precision of Google's knowledge base. The local SEO community hypothesized, however, that the consequences
had already been seen in the local search engine rankings.
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13. Contact Us
Digital Vishnu
Digital Marketing Course in Coimbatore
No.64,Sindhamani Nagar, Vasantham Nagar opposite,
Saravanampatti, Coimbatore, Tamil Nadu 641035
+91 – 9600231980
contact@digitalvishnu.in
www.digitalvishnu.in
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