The document discusses the evolution of search engine optimization (SEO) techniques over time from 1993 to the present. Early SEOs discovered link manipulation tactics like link farming to boost rankings, but search engines later updated algorithms like Google Panda and Penguin to curb low-quality and spammy links. As search evolved to incorporate social media, location data, semantic meaning, and voice queries, SEO had to adapt as well by focusing more on original, high-quality content and the user experience.
Search engine optimization, How Search Engine Works?,CRAWL process, How Google finds Web Pages?, CACHE,SERP, PageRank.
www.meritas.in
www.meritasdigitalmarketing.com
How to Research Keywords for your SEO Strategy, Basic considerations During Keyword research, Understanding the Long Tail of Keyword Demand. www.meritas.in , www.meritasdigitalmarketing.com
Add keywords to URLS, title tags, Meta descriptions, header tags and alt tags.Assign existing, or create new, pages
for each keyword.Improve content to match/better content on competitor websites. www.meritas.in , www.meritasdigitalmarketing.com
What Is Link Building & Why Is It Important for SEO?, Link Building Strategies, types of links, Link Building Tactics. www.meritas.in , www.meritasdigitalmarketing.com
Reduce redirects,Why Opt for a Redirect?,Leverage browser caching,Optimize images,15 Tips to Speed Up your Website. www.meritas.in , www.meritasdigitalmarketing.com
12 Most Effective Search Engine Optimization Tips to Follow in 2014Natit Solved Pvt. Ltd.
Get twelve best search engine optimization tips that will be appropriate for 2014 and beyond SEO. In this presentation, special focus has been given on Google SEO strategy, to protect your site from Google penguin and panda updates.
Search engine optimization, How Search Engine Works?,CRAWL process, How Google finds Web Pages?, CACHE,SERP, PageRank.
www.meritas.in
www.meritasdigitalmarketing.com
How to Research Keywords for your SEO Strategy, Basic considerations During Keyword research, Understanding the Long Tail of Keyword Demand. www.meritas.in , www.meritasdigitalmarketing.com
Add keywords to URLS, title tags, Meta descriptions, header tags and alt tags.Assign existing, or create new, pages
for each keyword.Improve content to match/better content on competitor websites. www.meritas.in , www.meritasdigitalmarketing.com
What Is Link Building & Why Is It Important for SEO?, Link Building Strategies, types of links, Link Building Tactics. www.meritas.in , www.meritasdigitalmarketing.com
Reduce redirects,Why Opt for a Redirect?,Leverage browser caching,Optimize images,15 Tips to Speed Up your Website. www.meritas.in , www.meritasdigitalmarketing.com
12 Most Effective Search Engine Optimization Tips to Follow in 2014Natit Solved Pvt. Ltd.
Get twelve best search engine optimization tips that will be appropriate for 2014 and beyond SEO. In this presentation, special focus has been given on Google SEO strategy, to protect your site from Google penguin and panda updates.
Join this session to understand what drives Global and Asia Pacific Financial Services Institutions (FSI) of all sizes to adopt the cloud and how they get started on their journey. This presentation will also include how they leverage the cloud to address specific industry challenges and create business value.
Do Supportive Policies to Female-Headed Households Increase the Income Inequa...Economic Research Forum
Mohamed Ramadan- CAPMAS
Lobna Abdelatif- Cairo University
ERF Workshop on The Political Economy of Contemporary Arab Societies
Beirut, Lebanon 24-25, 2016
www.erf.org.eg
Ragui Assaad- University of Minnesota
Caroline Krafft- ST. Catherine University
ERF Training on Applied Micro-Econometrics and Public Policy Evaluation
Cairo, Egypt July 25-27, 2016
www.erf.org.eg
Today’s cyber-criminals are skilled enough and sufficiently resourced to have the persistence and patience to carry out highly successful attacks on consumers, businesses and governments around the world.
Join this session to understand what drives Global and Asia Pacific Financial Services Institutions (FSI) of all sizes to adopt the cloud and how they get started on their journey. This presentation will also include how they leverage the cloud to address specific industry challenges and create business value.
Do Supportive Policies to Female-Headed Households Increase the Income Inequa...Economic Research Forum
Mohamed Ramadan- CAPMAS
Lobna Abdelatif- Cairo University
ERF Workshop on The Political Economy of Contemporary Arab Societies
Beirut, Lebanon 24-25, 2016
www.erf.org.eg
Ragui Assaad- University of Minnesota
Caroline Krafft- ST. Catherine University
ERF Training on Applied Micro-Econometrics and Public Policy Evaluation
Cairo, Egypt July 25-27, 2016
www.erf.org.eg
Today’s cyber-criminals are skilled enough and sufficiently resourced to have the persistence and patience to carry out highly successful attacks on consumers, businesses and governments around the world.
Google Algorithm is set of code or system which particularly used to retrieve data form its search index & provides best possible results for queries. The best links relating to your search query are theoretically the first ones Google lists.
A brief Presentation about Digital Marketing. Its historical development, changes and its implications on Marketers. Here we talk a brief about Google Algorithm Updates since 2011 and SERP in general.
the top SEO trends to watch out for in the year 2021. A Digital Marketing company can provide you with a high-quality search engine optimization service that can help you in leveraging the latest 2021 SEO trends.View More
Google Algorithm Updates are criterion that google uses in their search results to deliver more targeted results to the users. Google Algorithm Updates have major impact on SEO. Learn about important google updations
Working with the Zenith SEO team, I've compiled a list of my top predictions for SEO/content in 2017 and how you can apply these to your seo/content strategy.
Local Search in 2023 - Must-Know and Must-Do TacticsBenu Aggarwal
In this session, renowned local experts Greg Sterling, Joy Hawkins, Mike Blumenthal, and Benu Aggarwal shared extremely useful information on local search for 2023. These included various impacts of algorithm updates and effects in 2022 and the role of Google AI in local search. They highlighted the different types of content that will engage users in local search using hyperlocal experience and also they shared other must-have solutions for local search presence within a marketing plan. The deck and webinar video are now available.
Local Search in 2023: Must-Know and Must-Do TacticsMilestone Inc
In this session, renowned local experts Greg Sterling, Joy Hawkins, Mike Blumenthal, and Benu Aggarwal shared extremely useful information on local search for 2023. These included various impacts of algorithm updates and effects in 2022 and the role of Google AI in local search. They highlighted the different types of content that will engage users in local search using hyperlocal experience and also they shared other must-have solutions for local search presence within a marketing plan.
Digital marketing (also known as data-driven marketing) is the marketing of products or services using digital technologies, mainly on Internet, and also including mobile phones, display advertising, and other digital medium. The key objective is to promote brands, build preference and increase sales through various digital marketing. Digital marketing is a term used to describe the integrated marketing services used to attract, engage and convert customers online.
SEO is becoming more crucial each day, which means it is essential to implement different strategies for SEO and rank your website in the Search Engine Optimization. SEO algorithms get upgraded every day, and SEO strategies are also evolving rapidly. Here are the top SEO strategies you can apply in 2022 to get your website in SERP.
RPA (Robotic Process Automation), Future is Now, Who are looking forward to hire you, Current Job Market Situation, What exactly is RPA?, Why RPA?,Job orienetd course,Hot technology in market, Whats your goal, solution for jobs and career, New technology,Empower your Skills,Hot cake in job market,RPA tools, Blur Prism, Uipath, Automation Anywhere
www.meritas.in
RPA (Robotic Process Automation), Current Job Market Situation, What exactly is RPA?, Why RPA?, Future is Now, Who are looking forward to hire you, Job orienetd course,RPA tools, Blur Prism, Uipath, Automation Anywhere
www.meritas.in
Industry is looking for you. What problem are we solving?, What will you learn?, Currently there are 1000+iot companies Who are looking forward to hire you!
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Branded Domain Name ,Keyword Rich Domain Name, Avoid ugly URLs,Start Title With Keyword,Add Modifiers To Your Title,Use Outbound Links,Boost Site Speed. www.meritas.in , www.meritasdigitalmarketing.com
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.