Building Enterprise Reports with Data Studio on a Startup Budget

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The document discusses how to create enterprise reports using Google Data Studio to provide insights from data without getting overwhelmed. It provides tips on making reports personalized, succinct and dynamic. It also shares several free report templates and examples for tracking various digital marketing metrics like website traffic, ecommerce, Google Ads, Facebook and more. Calculated fields and functions are highlighted as important tools for filtering and categorizing data in reports.

Marketing

@Garberson
Enterprise
Reporting on a
Startup Budget
with Data Studio
While Surviving Analysis Paralysis

@Garberson
While Surviving Analysis Paralysis
Enterprise
Reporting on a
Startup Budget

@Garberson
Making SEM
Data Decisions
with
Data Studio
Surviving Analysis Paralysis
Homage

@Garberson
“Too much data and too few
actionable insights”
Forrester
2018

@Garberson
“Marketers use
less than 5% of
data to make
data-driven
decisions”
JayDalvi
2017

@Garberson
“The noise is
increasing
faster than
the signal”
Nate Silver,
Signal and Noise

@Garberson
Obligatory 20-second
definition of…

@Garberson
Enterprise Reports
Must Do 3 Things

@Garberson
C-Suite
IT
Sales
Ops
Client
Partner
Ads
PR
Creative
Ops
Supply
Email
Vendor
Legal
Social
AR/AP
Personalized Succinct
Dynamic

@Garberson
FreeTemplates:
lunametrics.co/ds-traffic
lunametrics.co/ds-ecomm

@Garberson
Simple AdWords in Gallery
lunametrics.co/ds-simple

@Garberson
AdWords by One PPC
lunametrics.co/ds-adwords

@Garberson
AdWords, FB,Twitter, Bing
lunametrics.co/ds-facebook
+65 Connectors

@Garberson
No Peeking
No Peeking
No Peeking
No Peeking
No Peeking
No Peeking
No Peeking
No Peeking
No Peeking
No Peeking
No Peeking
No Peeking

@Garberson
Quantifies to Create
Category Rollups

@Garberson
Important: LikeYour
”IF” Function in Excel
Filtering Outside of
Google Analytics

@Garberson
Important: LikeYour
”IF” Function in Excel

@Garberson
“Today answers
are harder
because
questions
are harder”
Me,
Right Now

@Garberson
LEARN MORE: UPCOMING @SMX EVENTS
THANK YOU!
SEE YOU AT THE NEXT #SMX
Don’t Be
Overwhelmed

@Garberson
LEARN MORE: UPCOMING @SMX EVENTS
THANK YOU!
SEE YOU AT THE NEXT #SMX
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