These are my slides from SMX München 2016. Content engagement is a tricky thing to measure, especially how it changes over time, but in this article I give some ideas for how to enhance your content measurement process within your organization.
Meaningful Data - Reaktor Breakpoint 2015Simo Ahava
Slides from my talk at Reaktor Breakpoint 2015 in Helsinki, Finland. The topic is Meaningful Data, and I use content engagement as an example of how to utilize Google Analytics reports to provide amazing insights with just a little customization.
Meaningful Data - Best Internet Conference 2015 (Lithuania)Simo Ahava
Here are the slides from my talk titled "Meaningful Data", which I presented at the Best Internet Conference in Vilnius, Lithuania.
I share some of my favorite Google Analytics / Google Tag Manager tweaks, along with a healthy dose of criticism towards the default configuration of our favorite analytics platforms (a phenomenon I call Plug-and-play Analytics).
Tricks and tweaks for Google Analytics and Google Tag ManagerSimo Ahava
Slides from my talk at Google Analytics User Conference in Amsterdam.
Some preaching about data collection and then a list of my favorite ways to make GTM and GA data more meaningful to your organization and your unique business goals.
Google Tag Manager - 5 years. What have we learned?Simo Ahava
Looking back on five years of Google Tag Manager. Has the tool changed? Have we? What's coming up in the next 5 years?
My talk at MeasureCamp #11 (London).
My talk from Digital Elite Day 2020 (Conversion Elite track).
I go over the main changes in browser tracking protections since as early as 2003 (Safari version 1). Then I discuss the impact these tracking protections have on digital analytics, advertising, and experimentation.
Essential Search Marketing Tweaks For Google Analytics And Google Tag ManagerSimo Ahava
Slides from my SMX Munich 2018 talk.
How to measure engagement with the web analytics tools at our disposal?
How to turn reports more meaningful for our particular organizational idiosyncracies and goals?
How to become more critical about the data that is spoon-fed to us by the default installations of our favorite tools?
Here's my presentation on Google Analytics development (via Google Tag Manager) that I gave at SuperWeek 2015, in January.
The presentation goes through two interesting use cases for making data more meaningful: Page Visibility as a requirement for Page Views, and Enhanced Ecommerce for Content Tracking.
Simo Ahava presentation at Digital Marketing Conference – iLive 2015, Riga, Latvia
iLive conference is the place to be for actionable sessions on SEO, Google analytics, social media, community building and brand development in the online environment.
Follow us on Facebook & Twitter & Instagram:
Facebook: http://www.facebook.com/iLivelv
Twitter: http://www.twitter.com/iLivelv
Instagram: http://www.instagram.com/iliveconference
Meaningful Data - Reaktor Breakpoint 2015Simo Ahava
Slides from my talk at Reaktor Breakpoint 2015 in Helsinki, Finland. The topic is Meaningful Data, and I use content engagement as an example of how to utilize Google Analytics reports to provide amazing insights with just a little customization.
Meaningful Data - Best Internet Conference 2015 (Lithuania)Simo Ahava
Here are the slides from my talk titled "Meaningful Data", which I presented at the Best Internet Conference in Vilnius, Lithuania.
I share some of my favorite Google Analytics / Google Tag Manager tweaks, along with a healthy dose of criticism towards the default configuration of our favorite analytics platforms (a phenomenon I call Plug-and-play Analytics).
Tricks and tweaks for Google Analytics and Google Tag ManagerSimo Ahava
Slides from my talk at Google Analytics User Conference in Amsterdam.
Some preaching about data collection and then a list of my favorite ways to make GTM and GA data more meaningful to your organization and your unique business goals.
Google Tag Manager - 5 years. What have we learned?Simo Ahava
Looking back on five years of Google Tag Manager. Has the tool changed? Have we? What's coming up in the next 5 years?
My talk at MeasureCamp #11 (London).
My talk from Digital Elite Day 2020 (Conversion Elite track).
I go over the main changes in browser tracking protections since as early as 2003 (Safari version 1). Then I discuss the impact these tracking protections have on digital analytics, advertising, and experimentation.
Essential Search Marketing Tweaks For Google Analytics And Google Tag ManagerSimo Ahava
Slides from my SMX Munich 2018 talk.
How to measure engagement with the web analytics tools at our disposal?
How to turn reports more meaningful for our particular organizational idiosyncracies and goals?
How to become more critical about the data that is spoon-fed to us by the default installations of our favorite tools?
Here's my presentation on Google Analytics development (via Google Tag Manager) that I gave at SuperWeek 2015, in January.
The presentation goes through two interesting use cases for making data more meaningful: Page Visibility as a requirement for Page Views, and Enhanced Ecommerce for Content Tracking.
Simo Ahava presentation at Digital Marketing Conference – iLive 2015, Riga, Latvia
iLive conference is the place to be for actionable sessions on SEO, Google analytics, social media, community building and brand development in the online environment.
Follow us on Facebook & Twitter & Instagram:
Facebook: http://www.facebook.com/iLivelv
Twitter: http://www.twitter.com/iLivelv
Instagram: http://www.instagram.com/iliveconference
You can't spell MEASURE without CUSTOMIZATIONSimo Ahava
My presentation from the Superweek 2019 conference.
In the presentation, I discuss how critical healthy communication structures are in any project. I talk about customization and how customization can be used to overcome problems that emerge from broken communication structures AND how customization can be used to actually fix relationships and break down silos in any company.
SuperWeek 2016 - Garbage In Garbage Out: Data Quality in a TMS WorldSimo Ahava
Slides from my talk at the SuperWeek analytics conference. The focus was on organization transformation necessary to improve data quality, especially when using a tag management solution like Google Tag Manager.
Google Analytics and Google Tag Manager for StartupsJoost Hoogstrate
Google Analytics and Google Tag Manager for Startups is session 3a of the "Making Your Funnel Work" program by Startupbootcamp and E-commercemanagers.com
My slides from MeasureCamp VI. I gave a talk about the most common misconceptions and preconceptions surrounding tag management and, more generally, measuring the stateless web. Most of the examples are using Google Tag Manager, but many of them should be generic enough to extend to other solutions and platforms as well.
UK Top 5,000 Websites; Mobile Site Speed Benchmark - BrightonSEOErudite
At Erudite we like to conduct our own R and D so that we truly understand the competitive landscape. We analysed the Lighthouse speed metrics of 5,000 of the UKs top websites, and categorised them by channel, so that we can better understand mobile site speed in the context of competition.
Google Analytics with an Intro to Google Tag Manager for Austin WordPress MeetupRich Plakas
Google Analytics with an Intro to Google Tag Manager for Austin WordPress Meetup.
This was an intermediate session where we took a deeper look into Google Analytics. We also introduced Google Tag Manager as a better way to run tracking code on a website.
Bridging google analytics & tag manager #melbseo meetupDaniel Wild
A brief exploration into how to better your analytics through the use of Google Tag Manager. We cover;
1) User Behaviour - Bounce rate adjustment
2) First Party Cookies & Persistent Data
3) False Positives and Iframe Tracking
Combatting Crawl Bloat & Pruning Your Content EffectivelyCharlie Whitworth
My #BrightonSEO talk on the best way to refine your crawl bloat and prune your remaining content effectively. Follow me at @WhitworthSEO for more tech seo nonsense.
Cut the Crap: Next Level Content Audits with Crawlers - Sam Marsden, SEO & Co...DeepCrawl
Sites with any level of content production quickly build up pages that are outdated and left unmanaged, crawl budget can be wasted on low quality pages, penalties may be incurred and organic search visibility can be lost for the pages that matter most on a site.
Sam will be sharing a new framework for conducting regular content audits that make use of many data sources but that are time efficient to implement and put you in the best position to make decisions on how to deal with the content on the sites you manage.
Sam will examine the different data sources that you can bring together from commonly used tools and how to anchor this with crawl data in unique and original ways to assess onsite engagement and performance in search.
Competitor Site Audits with Free Tools and Data - Sophie Gibson - BrightonSEO...Sophie Gibson
Slides from BrightonSEO 2020 - Competitor Site Audits using Free Tools and Data by Sophie Gibson, SEO Strategist at Rise at Seven.
These slides will cover how to use free tools and data to audit a competitor site from a technical point of view, how to put monetary figures on the issues found, and how to use this information to your advantage – using no enterprise solutions and only free tools and free online data. A case study on the Next website.
How to build a scalable content production system.Gareth Simpson
While content is essential to many agencies, creating an efficient content production system can be challenging—so let us show you how.
In this presentation, Seeker founder, Gareth Simpson, demonstrates how to scale your content marketing efforts by using smart systems and automation. By taking a process-driven approach, you can scale your creative output and keep creatives happy. It’s a win-win.
Be honest, you want it too – more clients, more success, more money. But how can you achieve that? I tell you how, by increasing your organic search traffic by up to 500%. I will let you in on a SEO secret to increase your traffic 5x. Don’t you want that for your company as well?
MeasureCamp IX (London) - 10 JavaScript Concepts for web analystsSimo Ahava
Here's my list of 10 JavaScript (related) concepts that I think all web analysts should understand at least on a basic level. A solid grasp of JavaScript is a base requirement for anyone working with the web browser.
Search Marketer's Toolkit for Google Tag Manager and Google AnalyticsSimo Ahava
My slides from the Searchlove Boston conference in May 2016. The presentation covers actionable tips and tricks for working with Google Tag Manager and Google Analytics.
You can't spell MEASURE without CUSTOMIZATIONSimo Ahava
My presentation from the Superweek 2019 conference.
In the presentation, I discuss how critical healthy communication structures are in any project. I talk about customization and how customization can be used to overcome problems that emerge from broken communication structures AND how customization can be used to actually fix relationships and break down silos in any company.
SuperWeek 2016 - Garbage In Garbage Out: Data Quality in a TMS WorldSimo Ahava
Slides from my talk at the SuperWeek analytics conference. The focus was on organization transformation necessary to improve data quality, especially when using a tag management solution like Google Tag Manager.
Google Analytics and Google Tag Manager for StartupsJoost Hoogstrate
Google Analytics and Google Tag Manager for Startups is session 3a of the "Making Your Funnel Work" program by Startupbootcamp and E-commercemanagers.com
My slides from MeasureCamp VI. I gave a talk about the most common misconceptions and preconceptions surrounding tag management and, more generally, measuring the stateless web. Most of the examples are using Google Tag Manager, but many of them should be generic enough to extend to other solutions and platforms as well.
UK Top 5,000 Websites; Mobile Site Speed Benchmark - BrightonSEOErudite
At Erudite we like to conduct our own R and D so that we truly understand the competitive landscape. We analysed the Lighthouse speed metrics of 5,000 of the UKs top websites, and categorised them by channel, so that we can better understand mobile site speed in the context of competition.
Google Analytics with an Intro to Google Tag Manager for Austin WordPress MeetupRich Plakas
Google Analytics with an Intro to Google Tag Manager for Austin WordPress Meetup.
This was an intermediate session where we took a deeper look into Google Analytics. We also introduced Google Tag Manager as a better way to run tracking code on a website.
Bridging google analytics & tag manager #melbseo meetupDaniel Wild
A brief exploration into how to better your analytics through the use of Google Tag Manager. We cover;
1) User Behaviour - Bounce rate adjustment
2) First Party Cookies & Persistent Data
3) False Positives and Iframe Tracking
Combatting Crawl Bloat & Pruning Your Content EffectivelyCharlie Whitworth
My #BrightonSEO talk on the best way to refine your crawl bloat and prune your remaining content effectively. Follow me at @WhitworthSEO for more tech seo nonsense.
Cut the Crap: Next Level Content Audits with Crawlers - Sam Marsden, SEO & Co...DeepCrawl
Sites with any level of content production quickly build up pages that are outdated and left unmanaged, crawl budget can be wasted on low quality pages, penalties may be incurred and organic search visibility can be lost for the pages that matter most on a site.
Sam will be sharing a new framework for conducting regular content audits that make use of many data sources but that are time efficient to implement and put you in the best position to make decisions on how to deal with the content on the sites you manage.
Sam will examine the different data sources that you can bring together from commonly used tools and how to anchor this with crawl data in unique and original ways to assess onsite engagement and performance in search.
Competitor Site Audits with Free Tools and Data - Sophie Gibson - BrightonSEO...Sophie Gibson
Slides from BrightonSEO 2020 - Competitor Site Audits using Free Tools and Data by Sophie Gibson, SEO Strategist at Rise at Seven.
These slides will cover how to use free tools and data to audit a competitor site from a technical point of view, how to put monetary figures on the issues found, and how to use this information to your advantage – using no enterprise solutions and only free tools and free online data. A case study on the Next website.
How to build a scalable content production system.Gareth Simpson
While content is essential to many agencies, creating an efficient content production system can be challenging—so let us show you how.
In this presentation, Seeker founder, Gareth Simpson, demonstrates how to scale your content marketing efforts by using smart systems and automation. By taking a process-driven approach, you can scale your creative output and keep creatives happy. It’s a win-win.
Be honest, you want it too – more clients, more success, more money. But how can you achieve that? I tell you how, by increasing your organic search traffic by up to 500%. I will let you in on a SEO secret to increase your traffic 5x. Don’t you want that for your company as well?
MeasureCamp IX (London) - 10 JavaScript Concepts for web analystsSimo Ahava
Here's my list of 10 JavaScript (related) concepts that I think all web analysts should understand at least on a basic level. A solid grasp of JavaScript is a base requirement for anyone working with the web browser.
Search Marketer's Toolkit for Google Tag Manager and Google AnalyticsSimo Ahava
My slides from the Searchlove Boston conference in May 2016. The presentation covers actionable tips and tricks for working with Google Tag Manager and Google Analytics.
Be Critical: Going Beyond The Defaults With GA And GTM (SMX Munich 2015)Simo Ahava
Slides from my first talk at SMX München on March 17, 2015. The talk was about inspiring a critical approach to the metrics and dimensions we access through tools like Google Analytics. Sometimes we have to tweak the data collection mechanism to get more relevant results in our tools. In fact, I want to say that the quality of data in these platforms is directly proportional to your understanding of how the data is collected and aggregated.
So be critical! Make the most of the metrics and dimensions, and ensure that the data you're using to grow your business is relevant.
Tag Management Solutions - Best Data Ever (Marketing Festival 2014)Simo Ahava
Tag Management Solutions can really change things for your organization. Their biggest asset is the fact that they'll help you turn your processes around. In this talk I gave at Marketing Festival (CZ) 2014, I go over six of the most commonly asked questions around TMSs, and I explain the ways you can use the answers to improve the way your organization collects and uses data.
Content Engagement with Google Analytics (Emerce Conversion 2015)Simo Ahava
My slides from the Emerce Conversion 2015 conference. Here's a nice method of reconfiguring a data collection platform such as Google Analytics so it gives you best possible data for YOUR business alone.
Here's the slides from my MeasureCamp presentation on Google Tag Manager, the data layer, and the tool-specific data model.
Here's an accompanying blog post as well:
http://www.simoahava.com/analytics/google-tag-manager-data-model/
Slides from my talk at MeasureCamp VII (London) in September 2015. Some key findings about Data Layers and how they are integrated with tag management solutions and organisations.
Key Insights From Funnels - Enhanced Ecommerce For Google AnalyticsSimo Ahava
The slides from my talk at GPeC Summit, Romania, on 11 May 2015.
I introduce the Enhanced Ecommerce reports for Google Analytics, but before I do, I outline my ideology for using Enhanced Ecommerce. It's not just a flashy set of reports, it's an optimization tool and a hypothesis machine. I'm less interested in successful transactions and more in things like abandonment and lack of engagement. Enhanced Ecommerce lets us expand the somewhat broken concept of a session-based conversion rate, and granularly investigate its components and particles. This way we can analyze not only transactions, visits, and visitors, but the products themselves, too.
Enhanced Ecommerce For Content (SMX München 2015)Simo Ahava
The slides from my second talk at SMX München (18 March 2015).
I've used Enhanced Ecommerce, implemented via Google Tag Manager, to analyze the content and user funnels on my website, and how people interact with different pieces of content.
In these slides, I explain the methodology and the reasoning for such an unconventional approach.
It's such a fun experiment, but it also leads to a lot of new insights for content optimization.
You spend all this time curating content, but how do you get people to actually read it – better yet, share it?
Watch this webinar with data analytics experts WordStream Founder Larry Kim and BuzzSumo Director Steve Rayson to learn how to stop wasting time guessing how to do content marketing right and build a winning strategy based off proven data. You’ll leave with 5 easy data analytics tricks to amplify your content, get more shares, more traffic, and ultimately more conversions.
In this webinar you’ll learn how to use social analytics to answer to these 4 key questions:
- What topics are my audience interested in?
- How do they find my content?
- What format moves them to convert?
- What content works for my competitors
Advanced Remarketing in Google Analytics Using CRM Datametricmogul
Learn how to use Universal Analytics and dimension widening to import CRM data into Google Analytics, and then remarket to those segments.
I also share my tips for organising a large Google Analytics implementation, plus a trick to simplifying your reporting with Custom Metrics.
This talk was given at MeasureCamp London on 20th September 2014.
The organisation document referenced in this presentation will be uploaded separately.
Find out more at:
www.metricmogul.co.uk
@edbrocklebank
Uberflip and Infer – Predictive analytics: A Content Marketers Secret WeaponInfer
Content marketing has proven to be an vital channel in the B2B marketing mix. However, one of the biggest challenges businesses face with content marketing is understanding which programs or pieces are the driving the best leads?
Normally you would have to wait for a full sales cycle to understand the overall effectiveness of each content program. However, with Predictive Analytics, you can see instantly which programs and assets are you best sources of good leads.
In this presentation we'll cover:
• Why content marketing and predictive analytics go hand-in-hand
• How to drive more value from content using effective targeting and segmentation from predictive analytics
• How top B2B organizations are leveraging predictive analytics to boost their B2B marketing results
Content analytics is using rules, mathematical, statistical, and semantic models to automate how content is captured, analyzed, and governed over its lifecycle
Why And How To Upgrade To Google Analytics To Universal AnalyticsEmarketeers
Back in October 2012, Google announced Universal Analytics as the next version of the Google Analytics tracking code, offering some major new features and functionality to all account holders.
Going forward Universal Analytics is the default tracking code for new web properties. Web properties that are using the old Google Analytics tracking code will need to migrate to Universal Analytics any time soon.
During this webinar, Emarketeers' analytics consultant, Remco Van Der Beek, demonstrates the benefits of Universal Analytics, providing a step-by-step guide on changes you will need to implement to upgrade from the old Google Analytics tracking code to the new Universal Analytics.
Let's focus on the Mobile Web and talk about the keys to a building a great mobile experience.
From AMP (=Accelerated Mobile Pages) as a starting point up to PWA (=Progressive Web Apps). I will cover the steps through some of the key features we see as core to the modern web experience. As a bonus, we will close with new APIs that expending the web even farther.
In this presentation, we review twelve areas of Google Analytics you might not be using. Topics include:
- Filters
- Real-time data
- Goals
- Annotations
- Dimensions
- Events
- Google Tag Manager
- Search Console integration
- Custom dashboards
- Scheduled reports
- Google Data Studio
- Mobile reporting
Learn what each topic is and why you might want to use them.
Knowing what you need to track and top setup and configuration tips for Google Analytics. Avoid common pitfalls and maximize and measure what you need to!
Over the past several years, the lean startup movement has made the Minimal Viable Product (MVP) a key approach to incrementally discovering effective products and services. In this talk, Levent Gurses will discuss a 5 step MVP process for building great minimum viable products that's been used in real client engagements. His process has been developed working with more than 20 enterprise full-stack and mobile clients over the course of several years. Topics will include the challenges of creating the MVP vision, scoping the activity, what should an MVP cost in time and money, and what should you have when you are “done”. Not only sharing his tales of MVP development, he will provide insights in how he's developed methods to effectively drive vision and development execution.
What is an MVP?
A product that has the absolute minimal set of core features necessary to prove a hypothesis, generally linked to commercial success or market validation. The MVP seeks the highest return on investment versus risk.
The Rise of the Lean Startup Movement
The lean startup movement came about as a result of analysis of many startup successes and failures. Development timeframes have become shorter and customer engagement has increased, which is helping companies better product-market fit and a path to success.
Presentation Outline:
• The MVP Vision (What will I have at the end of the effort?)
• Brief history of the lean startup movement
• Scoping
• Budgeting for MVP
• Features: The MVP Way
• Essential vs. peripheral features
• Must have to prove a hypothesis vs. nice to have
• Assembling a team
• Hiring contractors or vendor firms to build the MVP
• Choosing a technology
• Fake it until you make it: How to create mock features for an MVP
Presenter
Levent Gurses - Developer, speaker, and entrepreneur, Levent is the founder www.movel.co, an enterprise mobility company based in Virginia. He’s a nationally-recognized leader in mobile technologies and is a frequent speaker at tech communities on mobile and full-stack development. Levent holds a BS in Computer Engineering and is a Certified ScrumMaster and Certified Product Owner.
Are you capitalizing on Google Analytics?
In this 45 minute rapid-fire interactive discussion, MoreVisibility’s experts will guide you through the "Top 10" most useful features and common user pitfalls.
Ignite Visibility: The Most Important SEO Initiatives to Plan for in 2016AMASanDiego
Track: Inbound
Topic: SEARCH ENGINE OPTIMIZATION
Title: The Most Important SEO Initiatives to Plan for in 2016
Speaker: ALAN BUSH, VP of Strategy, Ignite Visibility
Alan Bush, VP of Strategy of Ignite Visibility and UCSD teacher, reveals the biggest changes in SEO in 2015 and what to focus on in 2016. This presentation is not necessarily for SEO beginners, but instead, for those who have some basic knowledge of SEO and are looking to take their ranking to the next level.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
These slides are used for the Google Analytics course developed by Frank Jones with OptSus Marketing. The course has been taught in-person, online, and through NCSU Professional Development.
Top 10 Marketing Resoultions for Hotels in 2012 - Milestone Webinar 2012Benu Aggarwal
Top 10 2012
1. Site/Content Freshness
2. User Experience and Site Usability
3. Using Mobile Effectively
4. Leveraging Hyperlocal Channels
5. List of Most Valuable Local Citations/Links & UNAP Audit
6. Cross Channel Ooptimization
7. Social Media Marketing Plan
8. UGC - Rating and Reviews
9. Deals, Offers, Coupons, Contest
10. Google+, Blogs, Maps, Video, Image Search
Similar to Content Analytics - The Whys And Hows For Google Analytics (20)
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
2. Simo Ahava
Senior Data Advocate, Reaktor
Google Developer Expert, Google Analytics
Blogger, developer, www.simoahava.com
Twitter-er, @SimoAhava
Google+:er, +SimoAhava
12. VISIBLE PAGE VIEWS
Had the page in focus in the browser
AVG. ENGAGEMENT
Interacted with the page
READ RATE
Read the page
PAGEVIEWS
Requested the page in the browser
13. }
}
}
Tabbed browsing
Idling / title-scanning
Returning readers /
longer articles / skip
to comments
ABANDONMENT
VISIBLE PAGE VIEWS
Had the page in focus in the browser
AVG. ENGAGEMENT
Interacted with the page
READ RATE
Read the page
PAGEVIEWS
Requested the page in the browser
20. http://goo.gl/qIRTVL
PAGE VISIBILITY API
- Create a Trigger condition, which only fires when
the page is visible in the browser
- Create a Trigger, which only fires when the page
visibility changes
- Create a Variable, which returns the visibility state
of the page in the browser
22. CONTENT ENGAGEMENT
- Measure the active engagement time on the page
- This includes clicks, scroll, mouse movement, key
presses
- Add a 5-second-long grace period after the last
engagement
- Use Calculated Metrics to display the Average
Engagement Time per page
http://goo.gl/27TOqn
24. CONTENT AS ECOMMERCE
- Track content as products, and the entire content
experience as a Shopping Behavior Funnel
- Track scroll depth as a Checkout
- Track bottom-of-content and dwell time as a
Purchase
- Track Read Rate as purchases per content view
http://goo.gl/xAOO6V