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Advancing SEM Analytics with Google Data Studio

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Use Google Data Studio to supercharge search marketing reporting for all of your company's stakeholders.

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Advancing SEM Analytics with Google Data Studio

  1. 1. #SMX #23B @Garberson Advanced SEM Analytics with Google Data Studio
  2. 2. #SMX #23B @Garberson EatVeggies BrushTeeth
  3. 3. #SMX #23B @Garberson
  4. 4. #SMX #23B @Garberson
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  6. 6. #SMX #23B @Garberson
  7. 7. #SMX #23B @Garberson
  8. 8. #SMX #23B @Garberson Advancing Stakeholders Advancing Inspiration Advancing Reports Advancing Metrics
  9. 9. #SMX #23B @Garberson Andrew Garberson Director of Digital Marketing Strategy Look out for these! bit.ly/meet-andy
  10. 10. #SMX #23B @Garberson Why Data Studio?
  11. 11. #SMX #23B @Garberson
  12. 12. #SMX #23B @Garberson
  13. 13. #SMX #23B @Garberson
  14. 14. #SMX #23B @Garberson
  15. 15. #SMX #23B @Garberson
  16. 16. #SMX #23B @Garberson Data Runs Deep Post bit.ly/smx-adv-fitbit 1 2 3
  17. 17. #SMX #23B @Garberson 1 2 3
  18. 18. #SMX #23B @Garberson
  19. 19. #SMX #23B @Garberson Data Studio Fixes All bit.ly/smx-adv-fitbit-ds
  20. 20. #SMX #23B @Garberson Data Studio Fixes All bit.ly/smx-adv-fitbit-ds
  21. 21. #SMX #23B @Garberson But I don’t care about tracking my steps!
  22. 22. #SMX #23B @Garberson Advancing Stakeholders
  23. 23. #SMX #23B @Garberson Marketing Stakeholders C-Suite IT Sales Ops Client Partner Ads PR Creative Ops Supply Email Vendor Legal Social AR/AP
  24. 24. #SMX #23B @Garberson Marketing Stakeholders C-SuiteSalesClient
  25. 25. #SMX #23B @Garberson Stakeholder Reporting C-Suite Sales Client
  26. 26. #SMX #23B @Garberson Stakeholder Reporting FreeTemplates bit.ly/smx-adv-template bit.ly/smx-adv-ecomm
  27. 27. #SMX #23B @Garberson Advancing Inspiration
  28. 28. #SMX #23B @Garberson
  29. 29. #SMX #23B @Garberson Data Studio Gallery bit.ly/smx-adv-gallery
  30. 30. #SMX #23B @Garberson
  31. 31. #SMX #23B @Garberson
  32. 32. #SMX #23B @Garberson
  33. 33. #SMX #23B @Garberson Advancing Reports
  34. 34. #SMX #23B @Garberson Different Dates For Different Cards
  35. 35. #SMX #23B @Garberson While Cleaning Up Default Metric Names
  36. 36. #SMX #23B @Garberson Follow New Features bit.ly/smx-pwrsem-import
  37. 37. #SMX #23B @Garberson Follow New Features bit.ly/smx-adv-new-toys
  38. 38. #SMX #23B @Garberson Advancing Metrics Yeah but… Impress me!
  39. 39. #SMX #23B @Garberson Data Studio Functions bit.ly/smx-adv-function
  40. 40. #SMX #23B @Garberson X
  41. 41. #SMX #23B @Garberson No Peeking No Peeking No Peeking No Peeking No Peeking No Peeking No Peeking No Peeking No Peeking No Peeking No Peeking No Peeking
  42. 42. #SMX #23B @Garberson
  43. 43. #SMX #23B @Garberson
  44. 44. #SMX #23B @Garberson Quantifies to Create Category Rollups
  45. 45. #SMX #23B @Garberson
  46. 46. #SMX #23B @Garberson
  47. 47. #SMX #23B @Garberson Important: LikeYour ”IF” Function in Excel Filtering Outside of Google Analytics
  48. 48. #SMX #23B @Garberson Important: LikeYour ”IF” Function in Excel
  49. 49. #SMX #23B @Garberson Technical Ability
  50. 50. #SMX #23B @Garberson Creativity > Ability
  51. 51. #SMX #23B @Garberson
  52. 52. #SMX #23B @Garberson LEARN MORE: UPCOMING @SMX EVENTS THANK YOU! SEE YOU AT THE NEXT #SMX

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