The document highlights Andrew Garberson's discussion on advanced semantic analytics using Google Data Studio at an SMX event. It emphasizes the importance of data visualization for various marketing stakeholders, providing links to resources and templates. Key focus areas include reporting metrics, enhancing creativity over technical ability, and showcasing new features in Data Studio.

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Advanced SEM Analytics
with Google Data Studio

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EatVeggies
BrushTeeth

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Advancing Stakeholders
Advancing Inspiration
Advancing Reports
Advancing Metrics

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Andrew Garberson Director of Digital Marketing Strategy
Look out for these!
bit.ly/meet-andy

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Why Data Studio?

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Data Runs Deep Post
bit.ly/smx-adv-fitbit
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Data Studio Fixes All
bit.ly/smx-adv-fitbit-ds

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Data Studio Fixes All
bit.ly/smx-adv-fitbit-ds

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But I don’t care about
tracking my steps!

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Advancing Stakeholders

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Marketing Stakeholders
C-Suite
IT
Sales
Ops
Client
Partner
Ads
PR
Creative
Ops
Supply
Email
Vendor
Legal
Social
AR/AP

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Marketing Stakeholders
C-SuiteSalesClient

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Stakeholder Reporting
C-Suite
Sales
Client

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Stakeholder Reporting FreeTemplates
bit.ly/smx-adv-template
bit.ly/smx-adv-ecomm

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Advancing Inspiration

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Data Studio Gallery
bit.ly/smx-adv-gallery

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Advancing Reports

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Different Dates For
Different Cards

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While Cleaning Up
Default Metric Names

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Follow New Features
bit.ly/smx-pwrsem-import

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Follow New Features
bit.ly/smx-adv-new-toys

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Advancing Metrics
Yeah but…
Impress me!

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Data Studio Functions
bit.ly/smx-adv-function

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X

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No Peeking
No Peeking
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No Peeking

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Quantifies to Create
Category Rollups

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Important: LikeYour
”IF” Function in Excel
Filtering Outside of
Google Analytics

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Important: LikeYour
”IF” Function in Excel

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Technical Ability

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Creativity > Ability

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LEARN MORE: UPCOMING @SMX EVENTS
THANK YOU!
SEE YOU AT THE NEXT #SMX