2. The Most important Questions :
WHAT IS BRAND ?
WHY BRAND DEVELOPMENT ?
BRAND DEVELOPMENT ELEMENTS
• BRANDING STRATEGY
• BRAND IDENTITY
BRANDING PROCESS
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9. Branding Gives you
Competitive Brand equity Market
Get Noticed
edge and image share
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10. We can say brands as a "name, term,
sign, symbol or design, or a combination
of them intended to identify the goods
and services of one seller or group of
sellers and to differentiate them from
those of other sellers.
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11. Therefore it makes sense to understand that
branding is not about getting your target
market to choose you over the competition,
but it is about getting your prospects to
see you as the only one that provides a
solution to their problem.
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12. The objectives that a good brand will achieve include:
Connects your
Delivers the Confirms your
target prospects
message clearly credibility
emotionally
Motivates the Concretes User
buyer Loyalty
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28. Brand need a lot of hand
to built
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29. IDENTITY
PAC K AG I N G
P ROMOT I O N S
A N N UA L R E P O RT S
P RO D U C T D E S I G N
P U B L I C R E L AT I O N S
RESEARCH
This is your P U B L I C AT I O N S
brand A DV E RT I S I N G
Developing Army WEB D E S I G N
BRAND S T R AT E G Y
NAMING
EVENTS EXHIBITS
C R E AT I V E S E RV I C E S
SUPPLIERS
DIRECT RESPONSE
P O P D I S P L AY S
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31. It will combine all requirement for branding process and helps you in
implementation
IDENTITY
PAC K AG I N G
P ROMOT I O N S
A N N UA L R E P O RT S
P RO D U C T D E S I G N
P U B L I C R E L AT I O N S
RESEARCH
P U B L I C AT I O N S
Brand
A DV E RT I S I N G
Developing Plan WEB D E S I G N
BRAND S T R AT E G Y
NAMING
EVENTS EXHIBITS
C R E AT I V E S E RV I C E S
SUPPLIERS
DIRECT RESPONSE
P O P D I S P L AY S
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47. To Know More About Brand Creating Take a
look @The Ultimate Brand
http://www.slideshare.net/AbdulrhmanTanta
wy/the-ultimate-brandax-tantawy | .O Projects 47
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61. ABOUT THE PRODUCER
Abdel-Rhman Tantawy is Brand Development Specialist & Brand Manager
in Egypt.
MBA Holder pharmacist with wide experience in marketing and
communication, Branding, Marketing, Business development and
Designer.
Visit www.eg.linkedin.com/in/axtantawy
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