2. Who we are
Allias Integrated was established in June 2008, with our head
office in Bangalore. We have branches in Delhi, Mumbai,
Chennai, Hyderabad and Kolkata with a strength of over 200
employees
8. Brijesh Pandey
(Chairman & MD)
A visionary with a track record of great ideas and
incredible success, his achievements speak volumes of his
innovative thinking and implementation capabilities. He
has 17 years of through-the-line experience in agencies
like Solutions and TBWA. Armed with a penchant for
success and an incredible understanding of the dynamics
of his client’s mind, the above attributes have enabled him
to breathe life and vigour into Allias Integrated.
9. Shiva Kumar Sharma
Head - Digital
Shiv has more than two decades of professional experience
spanning general management, business strategy &
management, integrated digital marketing, advertising & PR,
business development and operations management.
Until recently , he was the COO of one of India's oldest
digital agencies, heading India operations. His earlier stints
include working at leadership positions for GET (consulting),
Future Software (now Aricent), Sundaram Infotech (part of
TVS) and Global Business Technology Services (now Allegis).
10. Praveen Mathew
(National Creative Director)
27 years of ATL advertising experience, which includes the
Likes of DRAFT FCB + Ulka, Grey Worldwide, Enterprise
Nexus and Lowe Lintas, he has an amazing ability to lead.
He possesses the energy to fire forward a new
understanding of a concept and create waves out of
droplets of ideas. Gifted with incredible design sense it
triggers his ability to develop innovative communication
solutions.
11. Kiran Kuttaiah
(Head- Business Operations)
The word “freedom” to him means “being in charge of your
direction”. Young and charged with the urge to live life to the
fullest, Kiran Kuttaiah is focused, confident and always willing
to take risks, pushing himself beyond limits. A favorite among
all clients, he has the prowess of a surgeon when it comes to
tackling the different aspects of Operations in an event. His
groundbreaking ideas and easygoing attitude paves the way for
many achievements in the company!
12. Rana Bhattacharjee
(Manager - Business Relations)
Thoroughly focused, competent and exceptionally professional
in his approach, assuming complete responsibility while on the
path of a particular goal makes Rana an invaluable asset to the
company. 6 years of experience under his belt, his portfolio
includes companies like Wipro and 160by2, and clients of the
likes of Titan, Novo Nordisk, Hungama TV, Set Max, Balaji
Telefilms and Garnier. True experts stand out in the crowd and
the customers know when one is at work!
13. The Business
Brand Activation
Digital Communication & Marketing Solutions
Events and Exhibitions
Proprietor entertainment events
Consumer acquisition/ Contact Programs
Loyalty programs
16. ATL
Outdoor
Brand Activation
Loyalty Program
Retail
Consumer acquisition
Digital Marketing
17. 03Million consumers
Million consumers
across 32 cities
across 32 cities
Problem: To drive brand awareness and experience in a never done before
Problem: To drive brand awareness and experience in a never done before
format.
format.
Solution: Creating a novel experience that binds just a display and feel the product
Solution: Creating a novel experience that binds notnot just a display and feel the
also drives the core value of the brand of the brand
product also drives the core value
Ideas: Unveiled a Tata Nano decorated with 80kg gold, 22kg silver, and 10,000 precious
Ides: Unveiled a Tata Nano decorated with 80kg gold, 22kg silver, and 10,000
therefore giving therefore giving a consumer a novel experience of the jewelry
precious a consumer a novel experience of the jewelry brand in a context that
brand in a context that drives a larger lifestyle perception about the brand
drives a larger lifestyle perception about the brand and also defining value proposition
of Tata and also definingequity proposition of Tata ( using Nano car equity )
( using Nano car value )
Result achieved: More than 30 lakh people came to witness the car. It was envisioned
Result achieved: More than 40lakh people came to witness the car. It was
as a tribute to India’s a tribute toold heritage in jewelryheritage in jewelry making
envisioned as 5000 year India’s 5000 year old making
18.
19. Limca Record forconsumers
0 Million the Largest
Gold bangle in the cities
across 32 world
Problem: To drive brand awareness and experience in a never done before
Problem: To create an innovative branding exercise for the brand with footfalls going
format.
through the roof. Six feet in diameter, with a width of six inches, the bangle was made
by 30 craftsmen over a period of 21 days. It was made from a staggering 24 kilograms of
Solution: Creating a novel experience that binds not just a display and feel the
22k gold, and was displayed in all the showrooms of Tata GoldPlus
product also drives the core value of the brand
Opportunity: To create a history with biggest Gold bangle which featured in the Limca
Ides: Unveiled a Tata Nano decorated with 80kg gold, 22kg silver, and 10,000
book of Records.
precious therefore giving a consumer a novel experience of the jewelry
brand in a context that drives a larger lifestyle perception about the brand
Resultand also defining value proposition of and succeeded in capturing the attention
Achieved: It attracted large crowds, Tata ( using Nano car equity )
of jewellery buyers during the festival season. The brand was able to achieve its first
Result achieved: More than 40lakh people came to witness the car. It was
milestone which increase the brand salience in the market
envisioned as a tribute to India’s 5000 year old heritage in jewelry making
21. 0 Million consumers
across 32 cities
Problem: To drive brand awareness and experience in a never done before
format.
Solution: Creating a novel experience that binds not just a display and feel the
product also drives the core value of the brand
Ides: Unveiled a Tata Nano decorated with 80kg gold, 22kg silver, and 10,000
precious therefore giving a consumer a novel experience of the jewelry
brand in a context that drives a larger lifestyle perception about the brand
and also defining value proposition of Tata ( using Nano car equity )
Result achieved: More than 40lakh people came to witness the car. It was
envisioned as a tribute to India’s 5000 year old heritage in jewelry making
23. 0 Million consumers
TVS Apache Pro Performance
across 32 Biking
Stunt cities
Problem: To drive brand awareness and experience in a never done before
Problem : To create a biking experience with TVS Apache pro performance
format.
(APP) in the tier II & III cities
Solution: : Showcase the biking experience with TVS display
Opportunity Creating a novel experience that binds not just aApache and feel the
product also drives the core value of the brand
Milestone : More than 75,000 people came to witness the event across India
Ides: Unveiled a Tata Nano decorated with 80kg gold, 22kg silver, and 10,000
precious therefore giving a consumer a novel experience of the jewelry
brand in a context that drives a larger lifestyle perception about the brand
http://www.youtube.com/watch?v=fvKMD4ab4VQ
and also defining value proposition of Tata ( using Nano car equity )
http://www.youtube.com/watch?v=i_nZDhxAi_E
http://www.youtube.com/watch?v=YRX_EzGjfLc
Result achieved: More than 40lakh people came to witness the car. It was
envisioned as a tribute to India’s 5000 year old heritage in jewelry making
27. 0 Million consumers
Entered the Guinness Book with 3,573
blood sugar tests performed
across 32 cities
at a single location
Problem: To drive brand awareness and experience in a never done before
Problem: To create a Guinness World Record for the highest number of blood sugar
format.
tests performed at a single location.
Solution: Creating novel raise awareness about diabetes. Statistics suggest that
Opportunity: The eventahelped experience that binds not just a display and feel the
half the number of diabetics incore value of the brand people – are unaware of their
product also drives the India – about 32 million
condition. A blood sugar test is the very first step towards awareness.
Ides: Unveiled a Tata Nano decorated with 80kg gold, 22kg silver, and 10,000
Result Achieved: An astonishing 3,573 people were tested by Novo Nordisk India at a
precious therefore giving a consumer a novel experience of the jewelry
special event in Bangalore on the eve of World Diabetes Day. The feat took eight hours
brand in a context that drives a larger lifestyle perception about the brand
to accomplish, and eclipsed the earlier record of 1,290 tests within the first two hours
and also defining value proposition of Tata ( using Nano car equity )
itself.
Result achieved: More than 40lakh people came to witness the car. It was
http://www.guinnessworldrecords.com/records-11000/most-blood-glucose-
level-tests-8-hours/ tribute to India’s 5000 year old heritage in jewelry making
envisioned as a
28.
29.
30. And, we did it again in 2012. Another Guinness record broken
for the highest number of people attending a health awareness
campaign in a single location (2600+)
31. 0 Million consumers
Changing Diabetes in childrencities
across 32 in India
Problem: To drive brand awareness and experience in a never done before
Problem : Diabetes in children in India appear at the very early age. There are over 4.40
format.
lakh children under the age of 2 to 15 suffering from this disease. Childhood diabetes has
a high mortality rate in developing countries
Solution: Creating a novel experience that binds not just a display and feel the
product also drives the core value of the brand
Opportunity: Novonordisk, a known brand in India and abroad created a platform to
communicate about the increasing diabetic chances among the children and how to
Ides: it.
overcome Unveiled a Tata Nano decorated with 80kg gold, 22kg silver, and 10,000
precious therefore giving a consumer a novel experience of the jewelry
Result Achieved:aTo rope in thedrives eminentlifestyle perception about the brand
brand in context that most a larger personality of today’s era , Former
President ofalso defining value proposition of Tata ( usingthe diabetes in children found in
and India Dr. A P J Abdul Kalam to acknowledge Nano car equity )
India.
Result achieved: More than 40lakh people came to witness the car. It was
envisioned as a tribute to India’s 5000 year old heritage in jewelry making
32.
33. Brand Activation
ATL
Digital Communication & Marketing
CSR Programs
Customer Experience
Lead Generation
34. 0 Million consumers
LCO acquisition
across 32 cities
Problem: To drive brand awareness and experience in a never done before
Problem : A broadband service which is limited to 15% of Bangalore and are depended on
format.
LCO (Local cable operators). Stiff opposition from local cable operators when try to enter
into their areas. To acquire new LCO’s to expand the network and get more connections
Solution: Creating a novel experience that binds not just a display and feel the
Opportunity: Increasing broadband value by the brand
product also drives the core base of entering new areas of Bangalore, i.e. by
building reach and acquiring new LCO’s
Ides: Unveiled a Tata Nano decorated with 80kg gold, 22kg silver, and 10,000
Challenge: To conduct a very focused acquisition drive targeted at the LCO community,
precious therefore giving a consumer a novel experience of the jewelry
giving them a reason to sign-up with ACT by offering them something of interest to them.
brand in a context that drives a larger lifestyle perception about the brand
and also defining value proposition of Tata ( using Nano car equity )
Result Achieved: Within a span of 2 months acquired more than 175 LCO’s in different
location with focused communication “ Get rewarded for making best decision of your
life.Result achieved: More than 40lakh people came to witness the car. It business grow
Join hands with the fastest broadband service provider and watch your was
faster than ever before.tribute to exciting assured gifts.heritage in jewelry making
envisioned as a Also win India’s 5000 year old
35.
36.
37. Brand Activation
Customer Experience
Lead Generation
Web application development
System Integration
38. New Store Activation
0 Million consumers
across 32 cities
Problem : To create awareness of the newly launched Titan Eye+ store. Also to increase
the footfalls to the store
Problem: To drive brand awareness and experience in a never done before
Opportunity: The idea was to organize unique activities to pull the crowd inside the
format.
store
Solution: Creating a novel experience that binds not just a display and feel the
Challenge: People usually ignore leaflets or fliers given to them at stores. The challenge
product also drives the core value of the brand
is to make people retain the communication given.
Result Achieved: For a person decorated with 80kg gold, glasses is the biggest pain.
Ides: Unveiled a Tata Nano wearing glasses, cleaning 22kg silver, and 10,000
So to precious therefore giving a consumer a novel experience of the jewelry
make life little simple, Kiosks were installed in the catchment area where
promoters were context that drives a larger lifestyle perception about invite them to
brand in a approaching customers who are wearing glasses and the brand
get their glasses cleaned by glass cleaning machine. While thecar equity ) getting
and also defining value proposition of Tata ( using Nano glasses were
cleaned, the promoter invites the customer to visit Titan Eye+ new store and hands out
a ATM size card which had the store address & a glass cleaning cloth. As the device was
Result achieved: More than keep the card came to witness the car. It was
cutting edge, customers tend to 40lakh people with themselves and helped Titan Eye+
to earn a great mileage in terms of walk-ins year old heritage in jewelry making
envisioned as a tribute to India’s 5000 & sales.
39.
40.
41. www.titaneyeplus.net – a full-service online eye test
website that drives consumer lead generation for
Titan Eye+
42. Website offers eye testing functionality in 9 regional
languages with a completely integrated back-end lead
generation program
44. TVS Apache Pro Performance
TVS Apache Pro Performance activities has been a huge success. It was
witnessed by more than 8000 people per city. The crowd’s excitement about
the events of the brand “ Apache” and their involvement was also
outstanding.
TAPAN NAGPAL
(Product Manager, TVS motors)
45. GOLDPLUS 300 X 1000
It is a pleasure associating with Allias Integrated for their efforts in managing
events in all our BTL activities flawlessly across India.
C K VENKATRAMAN
(COO, Titan Jewellery Division)
46. GOLDPLUS 300 X 1000
No Limits – Award for Excellence in the Business Associate
Meet of TATA GoldPlus
ET Retail Awards 2010 - Excellence in Rural Marketing for Tata GoldPlus
47. GOLDPLUS
Sales of Rs. 2 Crore in 2 days
In Karim Nagar. We were able to achieve Rs. 2 crore sales in 2 days. All credit
goes to Allias Integrated for planning and executing the BTL activation for the
same.
R Sharad
(Retail Head, GOLDPLUS)
48. GOLDPLUS “Gold Coin Offer”
GOLDPLUS “ Gold Coin Offer” BTL activation idea has helped GOLDPLUS grow
130% in our market.
A. PALANI KUMAR
(General Manager, GOLDPLUS)
49. NOVO NORDISK
I thank and congratulate Allias Integrated for our growth and the way they
have executed brilliantly all our activities in the last 4 years. We look forward
to more such activities in the coming years.
MELVIN OSCAR D’SOUZA
(Managing Director, Novonordisk India)
50. ASTRA ZENECA
For the past few years, Allias Integrated has been executing our National Sales
Meet in an excellent way, meeting timelines and quality. All the best to team
Allias for our future projects.
VASUDEV THRIBUVAN DAS
(Marketing Director, AstraZeneca)
52. 0 Million consumers
Integrating IDEAS…!
across 32 cities
Problem: To drive brand awareness and experience in a never done before
format.
Through-the-line capabilities replete with a team of specialists
having a wealth ofnovel experience that binds not just a display and feel the
Solution: Creating a experience.
product also drives the core value of the brand
Belief in the power and centrality of ‘IDEA’
Ides: Unveiled a Tata Nano decorated with 80kg gold, 22kg silver, and 10,000
precious therefore giving a consumer a novel experience of the jewelry
brand in a context that drives a larger lifestyle perception about the brand
and also defining value proposition of Tata ( using Nano car equity )
Result achieved: More than 40lakh people came to witness the car. It was
envisioned as a tribute to India’s 5000 year old heritage in jewelry making
