2. Important!
These guidelines introduce our brand identity across a
wide range of touch points…
So please check before you touch anything!
Please don’t use the brand until your senior
management team has approved using it.
We know it’s tempting to start using the new brand
straight away, but it sends out a powerful, important
new message about our company – and that’s a change
that we must handle with care.
Thank you for your patience!
4. INTRODUCTION
Creating new line for Vebix line
(LITE) with lemon and herbs concept,
targeting new segment.
The Market
Deo-market for cream is going to be
trapped in lower tier consumer.
That’s why need to evolve this market
to maintain our position and a high
quality brand + can be used for upper
tier consumer.
Vebix
lemon & herbs
Lite
5. Target consumer
Will be premium than MAX cream.
premium price
- Upper tier consumer looking for more soft light formula to solve body odor problem.
Age group As it is safe and can be used for
sensitive skin and area.
Status Male & Female
Class A- & B
Consumer
behaviour
Price
range
22-60 yrs.
A B C D E F
More safe and natural based
product consumer seeker.