A 1 page document on the type of projects I do

1. Colette Connors
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colette@connorsc.fsnet.co.uk landline 02089940004 mobile 07763473287
A senior freelance marketer with over 18 years marketing experience.
Experienced in interim. Specialist in brands, innovation and consumer
insight.
Able to talk with consumers for you. Strong project management skills
for above and below the line projects. Available now to get
you results.
Marketing Project Cover
Deliver marketing projects for category growth:-
Above and below the line marketing projects
o
UK and European market experience
o
Category sector analysis and planning
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Rationalisation of skus – portfolio planning
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Brand review, planning and positioning
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Packaging projects
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Customer research and analysis
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Consumer research
o
Man Management
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Best practice – including auditing and manuals
o
Innovation Projects
Assistance to ensure new revenue stream:
Define the commercial opportunity
o
o Concept generation and building with consumers
Screen concepts
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Set up new scorecards for innovation
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Prioritise innovation

 Manage fit of innovation against operational, strategic,
marketing and financial capabilities
Audit the current innovation process
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Provide market feasibility studies
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Project manage innovation projects
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Measure and provide the K.P.I.s of the innovation process
o
Consumer Insight
Assistance to:
• Run dipstick consumer research

2. • Consolidate insight
• Brief and managing consumer insight projects
• Screen concepts
• Build brand equity
• Develop categories
Can cover for temporary, part time, job share, short term
projects, maternity cover/one off special projects on a daily
or fixed fee basis.