Fronteer Strategy Company Presentation 2012


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Interested in what we do at Fronteer? Read all about it in our Company Presentation!

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Fronteer Strategy Company Presentation 2012

  1. 1. Fronteer StrategyCompany presentationAmsterdam, 2012 FRONTEER STRATEGY I N N OVAT I O N. C O - C R E AT I O N. B R A N D D E V E L O P M E N T.
  4. 4. We help brands to innovate. Successfully Get fresh perspectives Create a mandate Develop to change compelling Bring energy concepts & momentumFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 4
  6. 6. “Co-creation is the development of new products, concepts or services together with customers, partners and other expert stakeholders.”FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 6
  7. 7. Our ambition: Let the innovators of our time embrace  co-creationFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 7
  8. 8. “You cannot solve a problem with the same thinking that created it.”FRONTEERSTRATEGY Albert EinsteinINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 8
  9. 9. “No matter whoyou are, most ofthe smartestpeople work forsomeone else.” FRONTEER STRATEGY Bill Joy, Founder Sun Microsystems INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 9
  10. 10. Our co-creation services Expert Consumer Coalition Crowd co-creation validation co-creation co-creationFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 10
  11. 11. Our co-creation services Expert co-creation ROOFTOP Strategic co-creation tool to tackle toughest challenges. Develop breakthrough innovations and commitment in one day. TREEHOUSE Explorative co-creation tool to create a wealth of ideas.FRONTEER Find biggest opportunities and create energy in half a day.STRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 11
  12. 12. Our co-creation services Consumer validation ELEVATOR High-impact validation & co-creation tool to improve concepts. Test and enrich concepts and define next steps in half a day. ON-LINE ELEVATOR On-line validation & co-creation tool to improve concepts.FRONTEER Test and enrich concepts anywhere in the world in 1 week.STRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 12
  13. 13. Our co-creation services Coalition co-creation CLUBHOUSE Develop valuable concepts and strategic partnerships. Set out a new strategy and bring it to life. Duration TBD.FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 13
  14. 14. Our co-creation services Crowd co-creation CAMPSITE* Find the best ideas and people out there, on-line. Get conversations going with customers and employees. Duration TBDFRONTEER *Always in cooperation with an entrusted Fronteer partnerSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 14
  15. 15. Our co-creation services - details Expert Consumer Coalition Crowd co-creation validation co-creation co-creation ROOFTOP ELEVATOR OFFLINE CLUBHOUSE CAMPSITE 8 experts 8 expert consumers 1-8 external parties 500+ consumers 5 client team (based on screener) of e.g. 1-4 people 100+ employees 2 consultants 5 client team 1 client team of 2-6 people 4 client team visualiser(s) 2 consultants 2 consultants 2 consultants moderators TREEHOUSE ELEVATOR ONLINE 2 experts 8 expert consumers All participants are hand-picked. They are eager to 4 client team 2 client team contribute, enthusiastic, open, creative, critical & 2 consultants 2 consultants constructive, and fit a challenge-specific profile. visualiser(s) moderatorsFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 15
  17. 17. Rooftop caseKLM’s ‘Social Seating’ co-created with hand-picked experts FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 17
  18. 18. Elevator caseBugaboo Donkey validated & enriched with urban parents FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 18 Red Dot Design Award winner 2011
  19. 19. On-line Elevator casePhilips Avent app co-created on-line by young mothers 19 Webby Award winner 2012
  20. 20. Global Elevator caseNokia mobile phone propositions co-created locally 1. Shanghai 2. Mumbai5. Mexico 4. Lagos 3. Jakarta 20
  21. 21. Other servicesPRE CO-CREATION CO-CREATION POST CO-CREATIONMarket intelligence Business modelingAnthropology Co-creation Service designBrand development PrototypingFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 21
  22. 22. Other servicesPRE CO-CREATIONMarket intelligence Helicopter market & competitive analysisAnthropology Hawthorne consumer behaviour & insightsBrand development Lighthouse brand promise and ambitionFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 22
  23. 23. Other services POST CO-CREATION Factory new business model development Business modeling Highstreet consumer touchpoint creation Service design Garage tangible, testable mock-ups PrototypingFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 23
  24. 24. Fronteer StrategyWhat sets us apart? - A team of consultants and expert connectors - Backgrounds in design, engineering, business, anthropology - Close cooperation with the client’s team - Hand-picked experts, in-house recruiting - A database of 1000+ experts worldwide - A hypothesis-driven, structured process - Always creative, always strategic 24
  25. 25. What co-creation looks likeTeamwork Discussion Presentation VisualisationFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 25
  26. 26. Where we’ve been Amsterdam Tokyo New York LondonFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 26
  27. 27. “Fronteer is changing the game. Their strength is connecting people internally & externally. The status quo is challenged with fresh views - creating support at the same time.” - VP Marketing KPNFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 27
  28. 28. PartnersAnthropology &Brand DevelopmentJames Veenhoff studied business Engineering &and anthropology, has extensive Co-creationexperience in the development andmarketing of premium brands and Martijn Pater graduated inis former director of Amsterdam Industrial Design Engineering,International Fashion Week.  gained extensive consulting experience at Bain & Company and is an expert on innovationFRONTEER & co-creation.STRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 28
  29. 29. Please contact us for requests & details Our project fees include: Preparation, analysis, recruiting, tailor-made session, set-up, moderation, reporting, strategic recommendations, venue, incentives +31 (0) 20 475 0555FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
  30. 30. FRONTEER www.fronteerstrategy.comSTRATEGY @fronteerstratI N N OVAT I O N.C O - C R E AT I O N. R A N D D E V E L O P M E N T.