Bang Design is an exploratory design consultancy that creates meaningful products, services, and experiences for influential businesses around the world. The document provides an introduction to Bang Design's company profile and portfolio, as well as information on their consulting services including packaging design, their design process and approach, examples of work designing high-tech consumer durables, and contact details.

1. Bang Design
Introduction
Company Profile
Portfolio
Updated January 24 2010
Confidentiality Notice: This presentation contains confidential, trade secret, or other proprietary information of Bang Design Private Limited (Bang Design) and is subject to non-disclosure
terms and conditions in place between you and Bang Design. This presentation may not be transferred, copied, or disclosed to any third party without the express written authorization of Bang
Design. This presentation, the information it contains, and any feedback must be used solely for Bang Design related business purposes.

2. Bang Design is an exploratory
design consultancy
We create meaningful products, services and experiences for
many of the most influential businesses and institutions
around the world
WINNERs
Home/Personal Products 2005
Transportation Accessory 2005
Business Equipment 2007

3. Consulting Services
PACKAGING DESIGN

4. 7 seconds is all the time your product on the shelf
has to convert a browser into a buyer !
How then can you make your products fly off the shelves and set
the cash registers ringing?

5. Great Packaging Design…
… creates an emotional bond
… lets the consumer know he’s made the right
choice … opens new opportunities

6. On Offer
•Products that connect
•Graphics that evoke
•Formsthat you want to hold

7. Involves the customers Validates Assumptions
Our Approach
Gets products to fly off the shelves Makes Ideas Tangible

8. Creating Consumer Preferences through Packaging Design
• We blend traditional market research with qualitative customer study to create symbolic
information to encapsulate a brand. This brings clarity to the brief in visual terms,
encapsulates the brand and helps bring solutions to life.
• We bring ideas to life through creative techniques such as brainstorming and concept
ideation. Designs are then filtered through the lens of “WOW” for it is this one defining
moment in the customer’s short attention span that creates a sale.
• Our packaging design work resolves the following issues:
– Shelf Impact – How well does the design attract the eye?
Elevate – How well does it create a belief that the product is superior to its
competitors?
Clarity– Does the design provide clear and relevant information ?
Appeal – Does it appeal directly to the senses?

9. The Design Journey
Discovery Creation Refinement Implementation Release
Set Goals & Concept Final Design Prototype Artwork &
Objectives Selection Approval Approval Guidelines

10. WORK

11. Ethnographic Research
To understand people

12. Every day, corporations, government agencies, and not-for-
profit organizations rely on Bang Design’s award winning
expertise and novel methods of evaluating problems, spotting
opportunities, and working together to drive business and
organizational success.

17. Designing high-tech
consumer durables
Various IPTV remote interaction devices

18. CLIENTS

20. Contact Us
• 23+24, 4th Cross, Nanjappa Garden
• Babusapalya
• Bangalore 560043
• Ph: +91 80 4120 5881
• Mob: Vinay Rao +91 9845228425
• bang@bangid.com
• www.bang.co.in