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Wdi Look Book


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Want to get a taste our of our work? Flip through the Willoughby Design Look Book!

Published in: Business, Design
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Wdi Look Book

  1. 1. w i l l o u g h b y d e s i g n – From packaging to retail environments we design brand experiences that leave lasting impressions and create brand believers. We thrive on uncovering insights and helping clients bring fresh, inspiring and innovative ideas to the marketplace. Let us take what makes your concept special and make it irresistible.
  2. 2. w i l l o u g h b y k n o w s r e t a i l – We believe that business innovation grounded in design thinking is one of the best ways to generate potent new ideas for products and services that people covet. We design brand experiences that touch the heart as well as the intellect…delightful experiences that satisfy the human need for beauty, purpose and meaning. For over 30 years our clients have told us that we make serious work fun and that we “get” their brands and customers. On the following pages you will meet our team and learn how we work.
  3. 3. 602 WESTPORT RD 64111 KANSAS CITY MO p 816 561.4189 f 816 561.5052 www .com WILLOUGHBYDESIGN est. 1978 AUGUST staff 15 creatives affilliations AIGA AAF DESIGNER’S ACCORD A N N W I L L O U G H B Y | president, chief creative officer Guided by her ongoing mission to make a difference in the world through design, Ann’s creative oversight is always set on the big picture. A passionate designer, Ann has built Willoughby Design Group into one of the most respected branding firms in the U.S. Ever active with AIGA, the profes- sional association for design, Ann was the first person from Kansas City to become an AIGA Fellow. Ann has served on the AIGA National Board of Directors, the Center for Brand Experience board and was co-chair of the ‘04 AIGA Business & Design Conference in New York. M E G A N S E M R I C K | vice-president, brand innovation Megan specializes in connecting clients’ brands with consumers by creating innovative brand experi- ences. She is forever asking, “what is the story and why should anyone care?” Megan has been responsible for strategic development and client satisfaction for over 10 years at Willoughby. She has led brand identity and packaging innovation programs for Hershey’s, Nestle, Buckle, EK Success and Deliver Now, an UN global initiative for women and children. K A T Y B R I G G S | vice-president, brand strategy Katy brings 15 years of advertising/marketing experience to Willoughby with an emphasis on strategy, relationship management and brand development. She is a strategic thinker with a driving curiosity to uncover insights. Katy is well-versed in a broad base of research initiatives from intimate ethnographic work to full scale segmentation studies. She has retail category experience with national brands from the agency and retail client-side including: Build-A-Bear Workshop, Whitehall Jewellers, Helzberg Diamonds and H&R Block. Katy is a board member for the Kansas City Chapter of the AAF. Z A C K S H U B K A G E L | vice president, brand experience Zack has nearly 10 years experience as a brand and communications designer. He directs the creative department at Willoughby specializing in brand identity systems and product innovation. Zack has lead programs for New Leaf Paper, SPIN! Neapolitan Pizza, Feng, AIA Kansas City, Sheridan’s Lattés and Frozen Custard. He has been instrumental on innovation teams for Nestle and Hershey’s. He currently serves as president of the AIGA Kansas City Chapter and is a champion of sustainability helping designers, clients and the public understand the benefits of considered design choices.
  4. 4. Over the years we’ve had the opportunity to work with companies in a wide CLIENTS ROSTER range of retail categories. Here is a sample of the great brands we’re proud to call clients. TM
  5. 5. Good ideas are the heart of innovation. Brand I N N O VAT I O N L A B Innovation Lab Services Planograms strategies come alive through ideation and concept visualization. Our process generates Brand Platforms scores of consumer focused ideas for new products, brand experiences and business Concept Ideation Concept Visualization models. Our team is trained to bring strategic insights together with business thinking to 2D-3D Concept Prototypes visualize emotionally compelling brand experiences and product prototypes that can be User Forums Prototype Optimization tested, optimized and launched in compressed time frames. Research Visual Stimuli User and Trend Insights Initial packaging design concepts for Organicare Hallmark Party Express 2-D Product Concepting Final package designs for Organicare skincare line. Giftwrapping sets for Hallmark Ready-mixed Mary Carol Artisan Paints
  6. 6. Every brand has a story. We specialize in bringing brands br and identity Brand Identity Services Brand Vision and Strategy to life through smart visual storytelling. A well designed identity system distills the brand Brand Architecture vision and promise into a compelling visceral story that is unique and authentic. A brand Naming Logos and Signatures identity is a beacon for audiences, employees and stakeholders that expresses the brand Symbols promise in every encounter and consumer touchpoint. Taglines Color System Font System Illustration and Photo style Trial Applications Identity collateral for Feng, an Asian-inspired fashion/lifestyle boutique Kevin Carroll, Katalyst Identity System Brand Concept Book for Lee Premium Heritage Identity Development
  7. 7. Willoughby has developed groundbreaking, one-of-a-kind retail concept retail environments stores that enhance the brand experience for customers in every encounter. Identity systems are designed and documented for every concept so that brand ambassadors can deliver a coherent experience. We work collaboratively with architects and fabricators to develop templates and solutions that can be scaled. SPIN! Neapolitan Pizza Sheridan’s Lattés and Frozen Custard Three Dog Bakery Feng, an Asian-inspired retail experience
  8. 8. Before Willoughby Design was founded in 1978, Ann Willoughby was fa s h ion a nd sp e c i a l i t y a fashion illustrator for Macy’s. From jewelry and fashion to fine gifts and specialty boutiques, speciality brands have always been part of our DNA. This understanding of fashion and speciality retail has continued through the years designing signature brand experiences for fashion and luxury clients. Lancôme Juicy Tubes package for Après Peau Fall Catalog/Image Campaign for Buckle Seasonal postcard for Peruvian Connection Catalog and Package System for Tivol, an independent fine jeweler
  9. 9. Innovative new products and packaging go hand-in-hand. Helping clients develop the next pack aging successful product is our passion. We combine strategy and smart design to engage the customer and invite them to connect more intimately. We practice sustainable design and work with supply chain partners who provide materials and printing technologies that reduce environmental impact. Hostess Après Peau Signature Chocolates Tour of Washington D.C. Apres Peau Signature Chocolates Organicare Hyalogy for Après Peau Hostess Wonder Bread
  10. 10. ™ Willoughby is at the forefront of sustainable design as it relates style & sustainability to branding and package design. Ann Willoughby, an AIGA Fellow, served on the national AIGA board and is a founding member for the Center for Sustainable Design. Willoughby is also a charter member of the Designer’s Accord. Our designers spearhead initiatives to inform the public, designers, partners and clients about the value of sustainability. Mohawk Fine Papers Sustainability Portfolio - feature on Herman Miller New Leaf back-to-school notebook line for Office Depot Hybrid branding for MAX Bus Rapid Transit line for the Kansas City Area Transportation Authority “Don’t forget your ARTitote™” Willobags™ by Willoughby
  11. 11. From our ongoing pledge to make the world better for women and children to partnering c a us e b r a nding with clients on cause-marketing related initiatives to our own dedication to designing with intention for a more sustainable world, corporate social responsibility has been core to the Willoughby culture since the beginning. Brand Identity Campaign for United Nation’s Deliver Now for Women and Children Event Graphics for campaign launch at Bryan Park, New York City Lee Jeans, National Denim Day Campaigns Event materials for Deliver Now for Women & Children
  12. 12. Intrigued? We hope so. If you are interested in how a partnership with Willoughby Design can help you reach more customers and build your brand – let’s talk. STEVE ROBBINS, DIRECTOR OF NEW BUSINESS DEVELOPMENT