BY WAHEED ULLAH ZAHEEN

2. ‫تحليل‬ ‫طريقه‬ ‫په‬ ‫سواټ‬ ‫د‬(swot Analysis)

3. ‫له‬‫مان‬‫ز‬‫سا‬ ‫په‬ ‫چې‬‫کوم‬ ‫ده‬‫ت‬‫ر‬‫عبا‬‫څخه‬ ‫ې‬ ‫س‬‫و‬‫پر‬‫ې‬‫شو‬ ‫تنظيم‬‫هغه‬‫د‬ ‫کې‬
‫د‬‫او‬ ‫شرايط‬ ‫ي‬‫کار‬،‫مسؤليتونه‬ ،‫نه‬‫و‬‫کار‬ ‫مهم‬‫او‬‫ی‬‫لو‬ ،‫اهداف‬‫دندو‬
‫تعي‬ ‫ې‬‫کړ‬ ‫ده‬‫ز‬‫او‬‫ب‬‫ر‬‫تجا‬ ،‫تونه‬‫ر‬‫مها‬‫ي‬ ‫اختصاص‬ ‫تړلي‬ ‫ې‬‫ر‬‫پو‬‫دندې‬‫ي‬‫نو‬.
‫تحليل‬‫او‬‫تجزيه‬ ‫دندې‬ ‫د‬(Job Analysis)

4.  A process for determining an organizations Strengths,
Weaknesses, Opportunities and Threats .
‫معلو‬‫نو‬‫و‬‫خطر‬‫او‬‫مواقعو‬ ،‫والي‬ ‫ضعيف‬ ،‫والي‬‫ي‬‫قو‬ ‫د‬‫ې‬‫ادار‬ ‫ې‬‫يو‬ ‫د‬‫تحليل‬ ‫واسطه‬‫په‬ ‫سواټ‬‫د‬‫مولو‬
‫ي‬‫کيږ‬ ‫ويل‬‫ته‬ ‫ې‬ ‫س‬‫و‬‫پر‬.
 In swot Strengths and Weaknesses are Internal Factors, and
Opportunity and threats are External Factors.
‫ګڼل‬‫عوامل‬ ‫جي‬‫ر‬‫خا‬ ‫نه‬‫و‬‫خطر‬‫او‬ ‫مواقع‬‫او‬ ‫عوامل‬ ‫داخلي‬ ‫والې‬ ‫ضعيف‬‫او‬ ‫والې‬‫ي‬‫قو‬ ‫کې‬‫سواټ‬‫په‬
‫ي‬‫کيږ‬.
‫تحليل‬‫طريقه‬ ‫په‬ ‫سواټ‬ ‫د‬(swot Analysis)

5.  An Organizations best attributes and abilities.
‫توانايي‬ ‫او‬ ‫کيفيت‬ ‫اعلی‬ ‫ې‬‫ادار‬ ‫ې‬‫يو‬ ‫د‬.
A Strengths Could be : ‫ي‬ ‫ش‬ ‫کيدای‬ ‫ل‬‫ډو‬ ‫الندې‬ ‫په‬ ‫والې‬ ‫ي‬‫قو‬
 Your specialist marketing expertise.
‫تجربې‬‫متخصصينو‬ ‫د‬‫مارکيټ‬ ‫د‬ ‫ستاستو‬
 A new innovative product or service.‫ابتکار‬‫ی‬‫نو‬‫يو‬‫ې‬‫ادار‬‫ستاسود‬
 Location of your business. ‫موقعيت‬‫ت‬‫ر‬‫تجا‬‫او‬‫ې‬‫ادار‬ ‫د‬‫ستاسو‬
 Quality processes and procedures. ‫طريقې‬‫او‬‫ې‬ ‫س‬‫و‬‫پر‬ ‫کيفيته‬ ‫با‬
 Any other aspect of your business that adds value to
your product or service. ‫د‬ ‫چې‬‫برخه‬ ‫کومه‬‫ې‬ ‫داس‬‫ې‬‫ادار‬‫يا‬‫ت‬‫ر‬‫تجا‬‫د‬‫ستاسو‬
‫ي‬‫کړ‬‫يات‬‫ز‬‫هم‬ ‫ر‬‫نو‬‫ښت‬‫ز‬‫ار‬‫توليداتو‬
.1‫والې‬ ‫ي‬‫قو‬(Strengths)

6.  Resources an organization lack or activities it does
poorly.
‫ک‬‫ا‬‫ر‬‫اج‬‫ل‬‫ډو‬‫اب‬‫ر‬‫خ‬‫په‬‫يې‬‫ه‬‫ر‬‫ادا‬‫چې‬ ‫فعاليتونه‬ ‫هغه‬‫يا‬‫او‬‫ي‬‫لر‬ ‫نه‬‫يې‬‫ه‬‫ر‬‫ادا‬ ‫چې‬‫منابع‬ ‫هغه‬‫ي‬‫ړ‬
A Weaknesses could be : ‫ي‬ ‫ش‬ ‫کيدای‬‫ل‬‫ډو‬‫الندې‬‫په‬‫والې‬‫ضعيف‬
 Lack of marketing expertise. ‫کموالې‬‫تجربو‬‫د‬ ‫مارکيټ‬ ‫د‬
 Undifferentiated products or service in relation to your
Competitors. ‫ي‬‫ونلر‬‫توپير‬‫سره‬‫و‬‫ادار‬‫نکو‬‫و‬‫کو‬‫قابت‬‫ر‬‫د‬ ‫چې‬‫توليدات‬‫ې‬ ‫داس‬
 Location of your business. ‫موقعيت‬‫ت‬‫ر‬‫تجا‬‫او‬‫ې‬‫ادار‬ ‫د‬‫ستاسو‬
 Poor quality goods or services. ‫خدمات‬‫او‬‫توليدات‬‫ماهيت‬‫اب‬‫ر‬‫خ‬ ‫د‬
 Damaged reputation. ‫شهرت‬‫اب‬‫ر‬‫خ‬
.2‫والې‬‫ضعيف‬(Weaknesses)

7. An Opportunity could be : ‫ي‬ ‫ش‬ ‫کيدای‬‫ل‬‫ډو‬ ‫الندې‬‫په‬ ‫مواقع‬
 A developing market such as the internet.
‫ل‬‫کو‬‫ر‬‫و‬ ‫پرمختګ‬ ‫ته‬‫مارکيټ‬ ‫توليد‬‫د‬ ‫واسطه‬ ‫په‬‫انټرنيټ‬ ‫د‬
 Moving in to new market segments that offer improved
profits. ‫ي‬‫ولر‬‫ګټه‬ ‫ښه‬ ‫چې‬ ‫کومې‬ ‫ل‬‫کو‬ ‫فکر‬ ‫هکله‬ ‫په‬ ‫برخو‬ ‫و‬‫ر‬‫نو‬‫د‬ ‫مارکيټ‬ ‫د‬
 A new international market. ‫مارکيټ‬ ‫املللي‬ ‫بين‬ ‫ی‬‫نو‬ ‫يو‬
 A market vacated by an ineffective competitor.
‫ي‬‫و‬ ‫ی‬‫شو‬ ‫ل‬‫نيو‬ ‫پواسطه‬‫قيب‬‫ر‬ ‫مؤثر‬‫غير‬ ‫د‬‫چې‬ ‫مارکيت‬ ‫ې‬ ‫داس‬ ‫يو‬.
.3‫مواقع‬(Opportunity)

8. A threat could be : ‫ي‬ ‫ش‬ ‫کيدای‬ ‫ل‬‫ډو‬ ‫الندې‬‫په‬ ‫ات‬‫ر‬‫خط‬
 A new competitor in your home market.
‫قيب‬‫ر‬ ‫ی‬‫نو‬ ‫يو‬ ‫کې‬‫مارکيت‬ ‫داخلي‬ ‫په‬
 Price wars with competitors. ‫جنګ‬ ‫قيمتونو‬‫د‬‫سره‬ ‫قيب‬‫ر‬ ‫د‬
 A competitors has a new innovative product or service.
‫ی‬‫نو‬ ‫يو‬‫قيب‬‫ر‬‫چې‬ ‫ي‬ ‫ش‬ ‫کيدای‬‫ي‬‫ولر‬ ‫توليد‬
 Competitors have superior access to channels of distribution.
‫واخلي‬ ‫ونډه‬‫بهتره‬ ‫کې‬ ‫ويش‬ ‫په‬ ‫توليداتو‬‫د‬ ‫ي‬ ‫ش‬‫کيدای‬ ‫قيبان‬‫ر‬
 Taxation is introduced on your product or service.
‫ل‬‫کو‬‫ر‬‫و‬ ‫ماليې‬ ‫د‬ ‫توليداتو‬ ‫په‬‫ستاسو‬
.4‫ات‬‫ر‬‫خط‬(Threats)