This document discusses performing a SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats of a company. It provides examples of internal strengths and weaknesses that could be considered, such as positive or negative brand recognition, intellectual property, costs, and workforce skills. External opportunities and threats are also listed, like new technologies, changing consumer preferences, emerging competitors, and changing government regulations. The analysis can be used to determine a company's investment worthiness, market potential, main competitors, significance of threats, and how to better impact the market.

1. http://www.eslgold.com/business/class.html
SWOT ANALYSISEPISODE 23
Strenghts andweaknessesare internal while OpportunitiesandThreatsare external
Take Amazon books and Wal-Mart or Apple as an example
What is the investmentworthinessofthe company?
What is itspotential market/niche?
What are theirmain competitors?
How significantis the threat?
What ideaswould you use to have a greaterimpact inthe market?
What (extra) servicesdo customers want?
https://www.youtube.com/watch?v=0D2fT6obqdg
STRENGHTS WEAKNESSES OPPORTUNITIES
Positive brandrecognition Negative brandrecognition New technology
Intellectual property Expiring intellectual Relaxinggovernment
Cost advantages Risingcosts regulations:more investmentmargin
Skilledworkforce1
:perks Unskilledworkforce2
Eliminationof internationaltrade barriers
Financial resoures Lack of financial resources Changingconsumerpreferences
THREATS
Emergence of newcompetitors:Whatcan we offerdifferentthan our competitorsto make a
difference?
Pendinggovernmentregulations
Increasedtrade barriers
Pendinglawsuits3
:affectingthe companyimage
Newtechnology
Skilledworkforce1
Unskilledworkforce2
Pendinglawsuits3
Liability
Treballadorsqualificats Treballadorsnoqualificats Judicispendents Pasivo/
responsability