The document summarizes research on the target audience for a choose-your-own-adventure short film about mental health for ages 16-19. It describes existing choose-your-own-adventure films and shows that influenced the project. These include Bandersnatch and A Heist with Markiplier, which use first-person camera and allow the viewer to actively choose options that affect the story. The document also outlines plans to conduct audience research through questionnaires and interviews to understand preferences and identify aspects of the project to appeal to the target demographic.

1. Research
Your Name

2. Audience Research

3. Target Audience Profile
• My target audience for my FMP project is teenagers ages 16-19. This is to
narrow it down to people a similar age to me
• I don’t have a specific gender that the project is aimed for as anyone can
suffer with mental illnesses, which is the base of my ‘choose your own
adventure’ short film.

4. Audience Research

5. Audience Research

6. Market Research
Existing Products

7. Existing Product
My short film is going to have a similar
setup as to this with the elements of
choice affecting the story throughout the
whole of the narrative and choices that
you had made at the start, come back
around and affect the ending. There are
multiple different endings to this (5 main
endings) and each one is distinct from
each other but depending on what
choices you made before, there are small
differences between versions of the same
ending, proving that every choice has its
small consequences in the long run.
Bandersnatch:

8. Existing Product
This short film is actually based on the
Bandersnatch show on Netflix but this
shows setup is formatted via YouTube. The
choices are easily shown on the screen so
the audience can choose them. The actors
also actively ask you for your choice,
breaking the forth wall, which I think is a
cool thing to add. I like this show as it
involves the camera setup that I would like
to have in my short film. It uses a first
person camera throughout the videos to
put you in the shoes of this person and this
is what I would like to do with my videos.
A Heist with
Markiplier:

9. Existing Product

10. Existing Product

11. Research Analysis
• What common features do the researched
products have?
• What aspects of the research will you include
within your on work?

12. Questionnaire Analysis

13. Audience research
•
Age range?

14. Audience research
Gender?

15. Audience research
What length short film
would you watch?

16. Audience research
What do you watch short
films on the most?

17. Audience research
What do you like about the
'Choose your own adventure'
genre?
.

18. Audience research
What could be better about
'Choose your own adventure'
videos?
.

19. Audience research
Do you understand the
format of a "Choose your
own adventure' video on
YouTube?

20. Audience research
How much do you know
about mental health?

21. Audience research
What side of mental
health should I focus on?
.

22. Interviews

23. Interview 1

24. Interview 1
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

25. Interview 2

26. Interview 2
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

27. Bibliography

28. Bibliography
1. Your, Name. (2018) Target Audience Research Survey (conducted on
DATE)
2. Interviewees, Name. (2018) Target Audience Interviews (conducted on
DATE)