...

1. MUSIC
VIDEO
ASSIGNME
NT 2
ALEXIS RATCLIFFE

2. GUIDANC
E
This template PowerPoint presentation
includes all the relevant elements you
need to cover in your Music Video
Assignment
It is suggested you save this PP in a
different name and share it with your
group so you always have a copy –
some sections require you to delete
the information on the slide and
replace with your own work
Add more pages to each section
where necessary [you should be doing
this!]
Add visuals as you see necessary
This document will be added to as you
progress through the pre-production
phase.
Delete this slide when complete

3. TASK 1
Idea
Generation and
Research

4. RESEARCH
Watch a selection of videos to get your ideas started,
make note of a minimum of 5 – add extra slides,
screenshot the video and in bullet point note down info
in terms of camera, editing, art design, performance, etc.
and how this might link to your production
Hint!
You’ve already done this in
your case study, so you can
summarise that here where
relevant

5. DARREN CRISS – F✽KN
AROUND. (LYRICS)
What I like about this video:
- Even though this is a lyric
video, the main focus is the
artist.
- The singer is shown with
instruments in hand,
reminding the audience that
the singer also produced
this song.
- The style of the music
video is deliberately at a low
fps (frames per second), this
is to give the music video a
stop motion feel to it. This
is enhanced by the artist
being ‘roughly cut out’ on
top of a pastel coloured

6. BEN PLATT – BAD HABIT.
What I like about this
video:
- The song begins with
live music, and this recurs
throughout the song,
reminding the audience
that this can also be
performed live.
- I like how this music
video links to other videos
from the same artist,
implying that there is an
overarching story and
timeline throughout the
full album.
- this music video has its
own narrative inside it,
making the audience more
engaged with the song.

7. BEN PLATT – EASE MY MIND.
What I like about this video:
- This video is story based
so it draws you in,
connecting you with the
artist and the character that
he is portraying.
- The music video contains
the singer in the video,
which shows who the artist
is.
- Clips of the singer
performing live to show the
audience how they perform
this song live.
- I like the stylistic choice of
making this music video in

8. JEREMY RENNER – BEST PART OF
ME. (LYRICS)
What I like about this video:
- Even though this is a lyrics
video, it still has a video
behind it created by and
featuring the artist. This
creates the idea of a
personal connection between
the artist and the person
watching.
- I like the fact that the
photos/clips in the video are
connected to the meaning
but still random enough for
it to look cool.
- I like the flow between
these photos. It’s easy on
the eyes as the photo
framing is similar and the
focus doesn’t jump around

9. JEREMY RENNER – MAIN
ATTRACTION.
What I like about this video:
- I really like the lighting
choices throughout the video,
changing the colour and style
for the different areas that he
is in.
- I love this after-effect (see
left). This is made by
duplicating the focus of the
clip, shifting it a bit away
from the origin (and for the
middle image, tweaking the
size and blur of it)
- I like the fact that that
there’s some footage of the
band performing it live as it

10. POTENTIAL SONGS
List the songs you might want to do
1. Greg Dela – Five More Stories (unreleased)
2. Rufus Barker – Capital City
3. Tommy Smith – Be There For Me

11. POTENTIAL TECHNIQUES
Look at camera, editing and special effects (digital and
physical) techniques you could employ. Look at tutorials
online and on YouTube.
1- Clone effect. [Tutorial on
https://youtu.be/x6ooEQxJ8Mg]
2- Car/Travelling shots.
3- Blending transitions for clips with a similar focus.
4- 3D Echo effect. [Tutorial on
https://youtu.be/x6ooEQxJ8Mg]

12. POTENTIAL TECHNIQUES
Look at camera, editing and special effects (digital and
physical) techniques you could employ. Look at tutorials
online and on YouTube.

13. CONVENTIONS YOU PLAN TO
USE
What are the conventions of your musical genre? How could you
use them?
Dance music:
- Fast jump cuts between different clips, almost always on the
beat.
- A few mid-range shots of people dancing to emphasise that
it’s a dance song.
- Some slow-motion sots of people dancing to contrast the fast
pace of the song.
- Lots of fast shots to emulate the experience of being in a club.
- Vibrant colours throughout like there would be in a club.

14. SUMMARY
5 opportunities of your ideas; what would it allow you to
do? Expand your skills? Refine something you already
know how to do?
I want to learn different camera techniques
I would like to learn how to make different effects in
post-production
I would like to learn how to use the camera and all its
settings

15. SUMMARY
5 restrictions to your ideas. Think about locations, cast
and personnel. Are any elements of your idea really
difficult? Do you have enough time?
I have bold ideas so I may not be able to get certain
shots. For example, I’m pretty sure I won't be able to get
the bar shots because that requires for me to go into a
club and I’m currently not 18.
If I run out of time, I will just record some filler shots.
I have only just started using Premiere Pro so I will still
be learning how to use it.

16. FINAL IDEA –
ARTIST/TITLE/INFO
Five More Stories (Unreleased)/ Greg Dela
A duo of composers and songwriters based in the UK. A
DJ based in Belgium.
Composed by Tommy Smith.
This is a house style song, popular to be played at
parties

17. FINAL IDEA – TRACK
SUMMARY
Summary/analysis of track [consider meaning, content,
duration, pace and style of the song]
This is a fast-paced song so I will try to get the editing
to match the speed.

18. FINAL IDEA – YOUR IDEA
My initial idea for this music video is for it to have a
narrative.
The rough storyline of this song is a man meets a woman
at a nightclub bar and they hook up. the man gives the
woman a necklace. Time passes on and the woman texts
the man to come over whilst holding the necklace. The
man comes over to the woman’s house and they
embrace.

19. TASK 2
Pre-production
Assessment

20. GUIDANC
E:
PRE-
PRODUCT
ION
ASSESSM
ENT
You need to assess the viability of your production and
investigate what is required to enable you to make your
music video
Much of this task is hypothetical, which means you will
need to investigate standard costings for such a
production and apply these to your planned production
considering which equipment you would need and
resources, etc.
Resources to support this are in the Pre-production
assessment folder on Blackboard
Delete the questions on each slide and insert your
responses

21. TITLE OF
PRODUCTION/PRODUC
TION OUTLINE
Summary of intended production
Detail here what you are going to
make and the intended outcome
Detailed breakdown of the music
track chosen and your interpretation
of it [remember the questions in the
workbook, e.g.
pace/mood/tone/structure]
Specific outline your intended
technical/equipment requirements
Include any details that you think
[you could use material from your
pitch]

22. LOCATIONS
You need to identify locations and plan a recce.
What are the limitations and risks, e.g., distance, access,
cost, weather? How will you manage this?
I'm planning to get some recording done in the city
centre, maybe on college grounds and some small parts
inside my house.
When I’m in the city centre, I hope it is nice weather as it
will be better lighting and less editing will be needed

23. LOCATIONS
In town, I want to
get some shots
like this.
At home, I can use
some colour
changing led lights
for some cool shots
to emulate being at a
party.

24. EQUIPMENT
What do you need? E.g. equipment, resources? Mostly
from college, but who do you need to speak to get this
kit? What is available? When?
Look at equipment hire places, etc.
I’ll get most of my equipment from college:
600D Canon camera, battery and SD card for filming
Adobe Premiere Pro for editing the content

25. FACILITIES
Where will you edit your video? Do you need any other
specialist facilities…?
I will edit my work whilst I am at college using their
computers, by using the app Premiere Pro.

26. TASK 3.1
Visual Planning

27. PRE-PRODUCTION:
VISUAL PLANNING
This section is concerned with the visual planning of your
music video
You should use this section to develop the sequencing or your
video, establish the relationship between the visuals and the
track itself and create a structure for you to follow when
filming
It is important that you ‘pre-visualise’ the video before you
make it; it will make filming and production a more
streamlined process
The following tasks are part of your visual planning
 Pre-visualisation and concept boards
 Storyboarding
 Shot list

28. PRE-
VISUALISATION/CONC
EPT BOARDS
Tool for exploring the direction and visuals
Provides inspiration and information for the “look & feel”
Presents key moments in your video
A means to sketch/plan ideas
Information on colour/lighting
Defining the “mise-en-scene”
Include as much here as you like, but keep it relevant to the
production, the following slides have been left blank for you to
approach in your own way, add more as you need to
Extension suggestion: edit a short sequence of clips that have
inspired or influenced your video [similar to this:
http://io9.com/5941145/this-directors-video-pitch-for-hunger-
games-might-be-better-than-the-real-movie]

29. STRUCTU
RAL
BREAKDO
WN
Breakdown your track into it basic sections [e.g.
intro, verse, chorus, verse, etc.] and apply broad
visual ideas to each section
You can use this as the master template for your
production, then add more shots to each section
when you develop your full visual plan
You should create a slide showing all the sections
of the song, then add a slide for each section with
timings, lyrics, what happens and details on
specific shots
You could storyboard and shot list each section
as you go, to break up the process.

30. STORYBOAR
DING
Your storyboard should bring your idea to
life
Provide an idea of the sequencing of you
video
Provides a basis for production
Suggested online storyboard creators are:
 https://www.storyboardthat.com
 http://www.pixton.com [very
complicated]
 http://www.storyjumper.com [allows you
to insert your own images]
Alternatively, hand draw or photograph
your storyboard and scan or copy to insert
it onto your slides
There are lots of tips collected together on
Blackboard!

31. SHOT
LIST
Your shot list should contain the
sequential breakdown of what you
need to shoot for your video
It should work in partnership with
your storyboard
It will be your working document
when you film
It should contain the shot number,
scene number, shot description,
framing and action you will see
It should also have information on
performers in the scene and other
props, etc.
Shot list template is on Blackboard
in the pre-production folder.

32. SONG PARTS
-0:00 – 0:16 verse 1 M
-0:16 – 0:31 pre 1 MF
-0:31 – 0:47 chorus 1 MF
-0:47 – 1:02 inst 1 F
-1:02 – 1:18 verse 2 M
-1:18 – 1:33 pre 2 MF
-1:33 – 1:48 bridge S
-1:48 – 2:03 chorus 2 MF
-2:03 – 2:19 chorus v2 F
-2:19 – 2:40 inst 2 F
(Master copy starts instantly.
The one I’ll use has about 3s
before song starts so it flows
better in video form.)

33. I would like to get a shot of
a narrow street like this,
preferably at night when it’s
dark. If not, I can edit the
lighting in Premiere pro to
make it seem like it was at
night.
Between Pre 2 and Bridge,
have a transition like this.
Shot will be in the LED room
with the colours pulsing to
the beat. The person in
frame will be dancing to the
music whilst in Pre 2 and
then is still enough for the
transition into Bridge.

34. MY STORYBOARD
This is my initial plan for the music video. It is subject to
change if I cannot get the shots needed
https://www.storyjumper.com/book/read/115533172/6
165888b88b5e

35. TASK 3.2
Organisational
Planning

36. PRODUCTION GROUP INFO
Include names, contact info, and defined roles at
difference stages of production, using a table is
suggested
I will be doing the filming and editing of the whole video.

37. LOCATION
INFORMAT
ION
Information and images of your
location[s] for filming
You should have address details,
clearance/premissions for filming,
recce photos and floorplans
[including camera, equipment and
cast/crew layouts]
Where possible, have a plan B
fallback location option
Assess each location for any issues
and suggest solutions

38. LOCATIONS
- In centre of York
- The shambles street in York
- At home in my sister’s room
- Wherever else I find that fits my theme

39. RISK
ASSESSM
ENT
Risk Assess each separate filming
location using the table in the
camera H&S PP on Bb as a staring
point
Completing a generic filming
assessment would be a start, then
you can add specialist/site specific
risks as you progress your
production
Remember, a Risk Assessment is an
ongoing document, you should
evaluate if anything changes in
production and when you put
control measures in place
You should add the table to each
call sheet for each location

40. RISK ASSESSMENT
Risks How to prevent/deal with them
Traffic Keep aware of my surroundings whilst on
the streets
Damage to the
equipment
Be careful using the camera whilst
handling it
Losing the video clips Save a copy of the filmed clips to
OneDrive. Keep all the videos in one folder
File doesn’t save Keep manually saving every half an hour

41. CONTINGENCY
PLANNING
Things go wrong
Your contingency plan is there to give you a
backup or to minimise the effect on
production
You should consider the following areas:
Technical, Location, Personnel and
Organisational areas
Use the form in pre-production folder on
Blackboard

42. CONTINGENCY PLAN
1. If I cannot get the night-time shots that I want, I can
shoot a daylight shot of what I want, then edit the
lighting in Premiere Pro.
2.
3.
4.
5.

43. CONTINGENCY PLAN
1.
2.
3.
4.
5.