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1. Unit 3: Introduction to
Professional Practice
Job Roles and
Working in the Creative Media Production Industry

2. Introduction to
Professional Practice
• Unit 3 is designed to introduce the variety of roles,
responsibilities, employment and progression opportunities
available in this sector, Media Production.
• As such you will be investigating your own options, methods of
work and planning for the future.
• Assessment in this unit is from set assignments and the
cumulative production journal at the end of the year.
• It is therefore important that you not only track the process of
how you have worked in each project, but also how you have
developed over the year

3. Assessment criteria/Task List
1. Understand progression
opportunities within the
creative media sector.
1.1 Locate, access and use
information to support
own development.
- Practitioner research file
- Five Year Plan
2. Understand the skills
needed to pursue a career
in the creative media
sector.
2.1 Critically evaluate a range
of working practices and
methods.
- Music Video Process Log
- End of Year Review
2.2 Apply knowledge of
working practices to
support own
development.
- Music Video Process Log
- End of Year Review
3. Be able to carry out roles
and responsibilities
consistent with
professional practice.
3.1 Organise self and work
to meet deadlines and
targets.
- End of Year 1 review
3.2 Demonstrate
consideration and
professionalism in working
with others.
- End of Year 1 review

4. Task 1: Illustrated Sector Guide [1.1]
Research a sector of the industry that you are interested in working in [e.g. film
production, TV, radio, graphic design, etc.]. Use the information you find to produce an
illustrated guide to that sector. Include facts about employment, skills needed,
workforce information, etc..
Task 2: Practitioner Research File [1.1]
Within your chosen sector identify someone who is a notable practitioner and produce
a fact file about them. Research their journey to where they are now; look at
education, experience, skillset and look for insightful quotes about them and by them
to build a picture of who they are and how they work.
Task 3: Five Year Plan [1.1]
Produce a plan taking into account where you are now, what you will need to do next
and how to go about that in the next 5 years. Outline educational requirements
[college, University, courses, etc.], experience you will need/would like to gain and
personal development that will be necessary to you in your future plans.

5. Task 4: Music Video Process Log [2.1, 2.2]
Complete the Music Video Process Log to evidence how you worked technically during
the Music Video production phase. Screenshot and explain how you managed to get
your production finalised.
Task 5: End of Year Review [2.1, 2.2, 3.1, 3.2]
Produce an end of year review looking at how you have worked across the year,
considering each stage of production, which productions have worked/not worked,
how you have managed your time, what skills you have developed, how you have
worked with others and how you organised your time, resources and equipment
throughout the year. You should then produce an action plan for Year 2 selecting 5 key
areas you wish to focus on to develop further.

6. Practitioner Research

7. Task 2: Practitioner Research File [1.1]
Within your chosen sector identify someone who is a notable practitioner and produce
a fact file about them. Research their journey to where they are now; look at
education, experience, skillset and look for insightful quotes about them and by them
to build a picture of who they are and how they work.

8. What we want from you is research a specific person that works in the part of the industry
you made your illustrated guide for. Focus on those involved in the production of media,
rather than people who just appear in it.
Find out as much as you can about them, to help you produce your fact file.
We want to know what their education was like, what experience they have and what skills
they have. Find quotes about them. Read about them. Get a good picture of who they are
and how they got to where they are.
Write down the information that you find, and keep a record of where you found it. It’s best
to get lots of research, and then pick the most useful information from that.

9. Michelle Iannantuono
- Date of Birth: 03/03/1992
- Currently lives in Charleston, South Carolina
- Filmmaker, director, actor and novelist. Wrote and directed
many short films and features, taking 3 wins & 7 nominations
to her name.
https://www.mylife.com/michelle
-iannantuono/e76551948351156
- Owner of the company Octopunk Media
who has made many short films and
partnered with others like Michael
Smallwood (director and lead actor for What
A Beautiful Wedding) and Michael Daley
(writer and lead actor for Fame Fatale)

10. • Known for Livescream (2018), Seven Deadly
Synths (2019), Detroit Evolution (2020) and
Detroit Reawakening (2022)
• She has admitted that horror movies,
particularly B-movies, are her inspiration for her
original pieces (Livescream). For others based on
pre-existing universes and characters (Detroit:
Become Human, created by David Cage) she
openly shows and admits all characters are
created by him and Michelle is only adding her
take on the characters.
https://www.imdb.com/name/nm6085478/bio

12. 5 Year Plan.

13. What are you currently doing to pursue a career in
your chosen field?
Currently, I am studying a creative media course. I hope I am able to go into
the second year of this course. I am currently looking at jobs that are based
around York and the surrounding area

14. What do you plan to do next in the pursuit of your
chosen field?
I might go to university to study filmmaking. I’m looking at either go to York
St Johns, Leeds Beckett University or The University of Leeds as they are all
close to home. I will potentially have the option to do a working year in the
course for the Leeds universities.

15. Select at least three potential University courses that
would help you further your career aims. You should
state what the course is, which university it is run by,
the entry requirements and why you think it would
help you.
Filmmaking – Leeds Beckett University – 128 UCAS Points – This university is
easy to travel to if I don’t get accommodations but that may be an issue if
there's early classes
Film Studies BA (Hons) – York St Johns – 104 UCAS Points – This university is
close to home so I wont have to pay for student accommodations.
Filmmaking – University of Leeds – 112 UCAS Points – Similar to Leeds
Beckett, its easy to get to but id prefer getting student accommodations here
because I have siblings in there currently so I’ll have a good community there

16. What type of work experience do you think you
would need to help you in your future career? How
might you be able to find work experience
placements? If you could pick anywhere to do work
experience, where would it be and why?
In leeds there is the bbc studios and itv studios. As part of my future career, I
would love to be a member of this team and hopefully gain enough
experience to become part of a filming company for movies

17. In 5 years time I will…
In 5 years time I will be 22 years old. I will be part way throughout my
university course for filming whilst searching for a part time job that I can
turn into a full time one once I graduate.

18. Music Video Process Log

19. Task 4: Music Video Process Log [2.1, 2.2]
Complete the Music Video Process Log to evidence how you worked technically
during the Music Video production phase. Screenshot and explain how you managed
to get your production finalised.
There is a specific pro forma that you will use for this as part of your music video
production. Ensure that is completed with your Music Video project, to complete this
task.

20. End of Year Review

21. Task 5: End of Year Review [2.1, 2.2, 3.1, 3.2]
Produce an end of year review looking at how you have worked across the year,
considering each stage of production, which productions have worked/not worked,
how you have managed your time, what skills you have developed, how you have
worked with others and how you organised your time, resources and equipment
throughout the year. You should then produce an action plan for Year 2 selecting 5
key areas you wish to focus on to develop further.
Complete the following slides to review your year. You can add images if you want to.
You can get screenshots from any part of your previous projects to support your work
on this.

22. Which productions have worked/not worked?
• I believe my most successful production was the
music video. This is beneficial as I going into
filmmaking.
• My production that was the least successful was
the audio project. I struggled with creating an
immersive soundscape.

23. How you have managed your time?

24. What skills you have developed?

25. How you have worked with others?

26. How you organised your time, resources and equipment
throughout the year?