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MARKET RESEARCH
• ANALYSIS OF SURVEY RESULTS
By Xue Bai
A2 Media
Studies
INTRODUCTION
I carried out my primary research using online survey
on Survey Monkey --- an online questionnaire site. This
site is widely used by many companies and has million
of people willing to fill the answer. Before I start
producing my own short film, I conducted some market
research to see how my target audiences would react to
our final product, for example if there is a specific genre
of film they enjoy mostly.
It is the best to start survey with a easy
question. This question helps me to establish
the age group that is interested in short films
and I can know what audiences looking for
nowadays.
This question is used in most surveys
and it mainly asked to determined the
amount of females and males who took
the survey. For my short film I wanted
10 of them to give mixed opinions.
This question shows that the most of the
people who answered my survey are
employees. This means that they are within our
target age group. A short film is short, simple
and easy to watch, and with this they can gain
the same if not more enjoyment from a
featured film. Students have less time as
employees and time is vital for them. Short film
can help them saving time and be entertained.
A simple question which holds a lot of
important. Do you watch short film ? The
majority have in fact watched short films so
this demonstrates that shorts film are not
unknown. They all watch short film no matter
the frequency.
This question is relevant in choosing my
method of distribution, since I don’t have a
large budget it is good that the audiences
prefer online platforms. I can promote it
through popular social medias, or official
short film website that cater a specific
audience.
The findings in this question show that the
most suitable platforms to find information
about new and up and coming short films are
internet and short film festivals. Therefore the
minor task of this project that involves
designing and making a short film postcard
and web page for a short film are appropriate
design formats that will reach and inform
desired target audience.
This question shows me approximately the
time span I have in order to impress the
audience. If the film is too short they will feel
unsatisfied, however if it is too long they will no
longer feel immersed within the film world am
trying to create.
This helps me greatly it lets me know on
what to focus my short film, which is very
relevant to my limited experience and
budget. I will have to revise my script until I
believe it is unique enough to appeal to the
audience as that is what they par most
attention to.
Another question asked is the genre of
movies people are interested in. This question
is designed to see what type of films our
target audience if interested in. The figures of
each model is the same which benefits me to
filming a topic that I want.
This survey reveals what people value most
in a short film, which is a message that
impacts and influences the audiences.
Through this I can establish the main theme
and direction of my short film. The highest
figure is entertainment which is predictable
because people like to watch film for express
stress and pressure.
EVLUATION
Once I have summarized and analyzed the survey
results, I was able to establish potential target audience
that would be attracted to watch my short film and what
type of promotional strategies to use in order to make
such a product accessible and eventually a success.
This valuable information will be used throughout
production of my short film. I will create a detailed
audience profile taking into consideration their wants
and needs.
These findings I will implement first into a film pitch
and later during post production in designing and
making promotional materials.

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Analyzing Survey Results to Target Short Film Audiences

  • 1. MARKET RESEARCH • ANALYSIS OF SURVEY RESULTS By Xue Bai A2 Media Studies
  • 2. INTRODUCTION I carried out my primary research using online survey on Survey Monkey --- an online questionnaire site. This site is widely used by many companies and has million of people willing to fill the answer. Before I start producing my own short film, I conducted some market research to see how my target audiences would react to our final product, for example if there is a specific genre of film they enjoy mostly.
  • 3. It is the best to start survey with a easy question. This question helps me to establish the age group that is interested in short films and I can know what audiences looking for nowadays. This question is used in most surveys and it mainly asked to determined the amount of females and males who took the survey. For my short film I wanted 10 of them to give mixed opinions.
  • 4. This question shows that the most of the people who answered my survey are employees. This means that they are within our target age group. A short film is short, simple and easy to watch, and with this they can gain the same if not more enjoyment from a featured film. Students have less time as employees and time is vital for them. Short film can help them saving time and be entertained. A simple question which holds a lot of important. Do you watch short film ? The majority have in fact watched short films so this demonstrates that shorts film are not unknown. They all watch short film no matter the frequency.
  • 5. This question is relevant in choosing my method of distribution, since I don’t have a large budget it is good that the audiences prefer online platforms. I can promote it through popular social medias, or official short film website that cater a specific audience. The findings in this question show that the most suitable platforms to find information about new and up and coming short films are internet and short film festivals. Therefore the minor task of this project that involves designing and making a short film postcard and web page for a short film are appropriate design formats that will reach and inform desired target audience.
  • 6. This question shows me approximately the time span I have in order to impress the audience. If the film is too short they will feel unsatisfied, however if it is too long they will no longer feel immersed within the film world am trying to create. This helps me greatly it lets me know on what to focus my short film, which is very relevant to my limited experience and budget. I will have to revise my script until I believe it is unique enough to appeal to the audience as that is what they par most attention to.
  • 7. Another question asked is the genre of movies people are interested in. This question is designed to see what type of films our target audience if interested in. The figures of each model is the same which benefits me to filming a topic that I want. This survey reveals what people value most in a short film, which is a message that impacts and influences the audiences. Through this I can establish the main theme and direction of my short film. The highest figure is entertainment which is predictable because people like to watch film for express stress and pressure.
  • 8. EVLUATION Once I have summarized and analyzed the survey results, I was able to establish potential target audience that would be attracted to watch my short film and what type of promotional strategies to use in order to make such a product accessible and eventually a success. This valuable information will be used throughout production of my short film. I will create a detailed audience profile taking into consideration their wants and needs. These findings I will implement first into a film pitch and later during post production in designing and making promotional materials.