2. z
What is Perception?
“Every person has a different view of another person's image. That's all perception.
The character of a man, the integrity, that's who you are.”- Steve Alford
Perception is the process of receiving information about and making sense of the
world around us. It involves deciding which information to notice, how to categorize
this information and how to interpret it within the framework of existing knowledge.
3.
4. z
Factors affecting Perception
Factors in the Perceiver
• Attitude
• Motives
• Interest
• Experience
• Expectations
Factors in the Target
• Novelty
• Motion
• Sound
• Size
• Background
• Proximity
• Similarity
Factors in the Situation
• Time
• Work setting
• Social setting
6. z
Attribution Theory
When Individuals observe behavior , they attempt to determine
whether it is internally or externally caused. In our effort to try to
understand the behavior of others, we either explain their behavior
in terms of their personality and disposition (internal), or we explain
their behavior in terms of the situation (external).
Fundamental Attribution Error
The fundamental attribution error is our tendency to explain
someone's behavior based on internal factors, such as personality
or disposition, and to underestimate the influence that external
factors, such as situational influences, have on another person's
behavior.
7. Distinctiveness
Does this person
behave in this
situation in other
manner
Yes
Low Distinctiveness
No
High distinctiveness
Consensus
Do other person
behave in the same
manner
No
Low Consensus
Yes
High Consensus
Consistency
Does this person
behave in the same
manner at other time
Yes
High Consistency
No
Low Consistency