Perception & the influencing factors

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Perception & the influencing factors

  1. 1. Perception is the process by which anorganism attains awareness orunderstanding of its environment byorganizing and interpreting sensoryinformation.(From Wikipedia)
  2. 2. In living our lives and communicating witheach other our perception of reality is lessimportant than reality itself.Our perceptions are influence by:› Physical elements - what information youreye or ear can actually take in, how yourbrain processes it.› Environmental elements - what information isout there to receive, its context.› Learned elements - culture, personality,habit: what filters we use to select what wetake in and how we react to it.
  3. 3.  Everyone will not perceive "red" the wayas others do. All may physically see "red"similarly, but will interpret it culturally: Red means "stop" or "anger" or"excitement" or "in debt" (US). Red means "good fortune" (China).
  4. 4. THANK YOU

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