Perception and Attribution

1. PERCEPTION AND
ATTRIBUTION
Presented By-
Harjeet Kaur
Megha Tomar
Ritu Mittal
Simran Gupta
(Group 7)

2. “ WE DON’T SEE THINGS AS THEY ARE, WE
SEE THINGS AS WE ARE.”

3. PERCEPTION???
•the way you think about
or understand someone or
something
•the ability to understand
or notice something easily
•the way that you notice
or understand something
using one of your senses

4. •Moods
•Expectations
Characteristics
of the perceiver
•Time
•Work Setting
Characteristics
of the perceived
•Sounds
•Size
Characteristics
of the situation
FACTORS AFFECTING PERCEPTION

5. Person Perception: Making
Judgements About Others
Individual Behaviour
Consistency
Consensus Distinctiveness

6. Distinctiveness
Does this person
behave in this
manner in other
situation?
YES
Low
Distinctiveness
NO
High
Distinctiveness
Consensus
Do other person
behave in the
same manner?
No
Low
Consensus
Yes
High
Consensus
Consistency
Does this person
behave in this
same manner at
other times ?
No
Low
Consistency
Yes
High
Consistency
Yes- Internal attribution No- External attribution

7. People selectively interpret what
they see on the basis of their
interests, background, experience
and attitudes.
Selective Perception
Shortcuts in judging
others

8. Drawing a general
impressions about an
individual on the basis of
a single characteristics.
Halo Effect

9. Contrast Effect
Evaluation of a person’s
characteristics that are
effected by comparisons
with other people
recently encountered
who rank higher or lower
on the same
characteristics.

10. Projection
Attributing one's own
characteristics to other
people.

11. Stereotyping
Judging someone on the
basis of one’s perception
of the group to which
that persons belongs.