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Dr.Deepa Antony
 Perception

is a process by which individals
organize and interpret their sensory
impressions in order to give meaning to their
environment
 People’s
behaviour is based on their
perception of what reality is ,not on reality
itself
Factors
in the
receiver

Factors
in the
situation

Factors
in the
target

perception
• Novelty
• Motion
• Sounds
• Size
• Background
• Proximity
• Similarity

situation

Target

perceiver

• attitudes
• Motives
• Work
setting
• Social
setting

• Time
• Work
setting
• Social
setting
 Perceptions

people form about each other
 An

attempt to determine whether an
individual's behavior is internally or
externally caused
 Tries to explain the ways in which we judge
people differently ,depending on the
meaning we attribute to a given behaviour
 Internal

– behaviours we believe to be under
the personal control of individual
 External- behaviours are what we imagine
situation forced the individual to do
External
distinctiveness
internal
Individual
behaviour

Consensus
Internal
Consistency
external
 Distinctiveness-

refers to whether an
individual displays different behaviours in
different situations
 Consensus –if everyone faces a similar
situation responds in the same way ,we can
say that behavior shows consensus
 Consistency –does the person respond the
same way over time
 The

tendency to underestimate the influence
of external factors and overestimate the
influence of internal factors when making
judgment about the behaviours of others
 If

some one sues you and you win the case
,should he pay your legal costs
Eighty five percent said yes
 If you sue someone and lose the case should
you pay his costs
44 percent said yes

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Perception