2. • Our target audience of film enthusiasts will be particularly
interested in our complex characters and our interest editing
styles. Our choice of music draws in the crime genre
enthusiasts and we hoped that our pastiche of popular
techniques and iconography would make it more appealing
to other audiences.
• The target audience we aimed for is 15-35 year olds, with an
interest in film and the crime genre (similar to the audiences
of Kill Bill and Mr & Mrs Smith), we aimed to target both men
and women due to our male and female stars being
intriguing to both sexes.
• Our film would be rated certificate 15 as we believed this
allowed us to show a relevant amount of violence and adult
themes without over-loading the film with violence.
TARGET AUDIENCES
3. REASONS TO GAIN FEEDBACK
Its useful for media producers to gain feedback as it allows them to;
• Reflect and change for future films
• See what audiences identify with
• Understand what their target audiences want
Media producers gain feedback through;
• Questionnaires and Surveys
• Social Media
• Box Office
• Forums
• Private Views
• There are many
problems with
gaining feedback;
• The sample we
used was small (15)
• All the same age
(not very diverse
opinions)
4. TEACHERS INTERIM FEEDBACK
• We gained feedback from both teachers, mainly regarding narrative
construction. After watching our groups rough cut trailer the
teachers suggested changing and swapping orders of scenes to
make it more chronological and non-complex for audiences.
• This was very useful as it made our film more understanding to a
wider audience.
(For example placing these two shots together to create a connection between these two
characters.)
5. STUDENT INTERIM FEEDBACK
• Whilst editing we also gained constant feedback from our fellow students on
editing techniques and other ideas.
• One was another pastiche of ‘Kill Bill vol.1’ using the repeat of the same shot with
sharp blast sounds to intensify its meaning and highlight its importance.
6. QUESTIONAIRE FEEDBACK
• We chose questionnaires because we found they were easy and simple for our
audiences to carry out.
• We used a mix of open and closed questions as we wanted to be able to compare
the results of each questionnaire
• I then quantified the data into simple pie charts to clearly show the results
8. RATING THE TRAILER
Very Good
Good
Average
Poor
Very Poor
Just over 75% of our audiences said that the film
trailer was very good and the last 15% said it was
good.
10. CERTIFICATION
Rating
18
15
12
12A
The majority of the feedback agreed
with our chosen certification of 15, we
thought this would be appropriate
because it would have allowed us to
show reasonable violence to stay with
the crime genre.
12. WOULD YOU SEE THE FILM?
Yes
No
Mybe
Don't Know
• People said that they were not going to watch the film because
this was no their taste, they preferred Si-fi and fantasy films
13. SOCIAL MEDIA FEEDBACK
There are many reasons to use social media, the most important and what separates it
from other types of feedback is that it can be view and commented on world wide.
This massively increases our audience numbers and makes our audience more diverse.
Using our Twitter and Facebook pages we received feedback from other classmates
and friends, however the majority was received after the completion of our trailer and
ancillary products so did not inform our choices but was useful in understanding what
audiences found appealing.
• His feedback told us that the
film would be popular to a
large audience and help us to
develop on the age range of
who we received feedback
from.
• In the future we would start
the twitter page earlier so that
followers can see the trailer
and ancillary products from
planning to completion.
14. OVERALL SUMMARY
Looking over all of the feedback we received the interim was probably
the most useful as we were able to change our trailer and ancillary
products as we creating them in the edit suite’s.
The questionnaire feedback was not as useful as our products were al-
ready completed and we were un-able to make changes that were
suggested.
The social media feedback was interesting but not useful as it was
simple and basic feedback with no constructive criticism.
