colour and font ppt

1. COLOURS AND
FONTS
SIM

2. The use of colours and fonts is very important to the selling and
branding of a magazine. The use of particular ones work to convey
a message to the audience further than the one given by more
obvious elements of the magazine (i.e. main image). Certain
colours and fonts work in a combination to attract a certain
audience and there are clear examples of this in the industry – for
example, magazines aimed at preteen girls may use bubble font in
an array of pink and purple colours in the hope it’ll attract their
aimed audience.

3. There are two main types of fonts:
SERIF SANS SERIF
Garamond
Lucinda Bright
Perpetua
Palatino Linotype
Serif fonts are typefaces with
serifs, which are essentially like
feet at the ends of .
SOME EXAMPLES OF SERIF FONTS…
You are unlikely to see any use of serif
fonts in magazines due to their
antiquated look being slightly
outdated for contemporary magazines.
Sans Serif fonts are
typefaces without serifs.
SOME EXAMPLES OF SANS SERIF FONTS…
Trebuchet MS
Century Gothic
Impact
Verdana
Sans Serif fonts are more common in
magazine publication due to their
structure and bold use of lettering, they
work well in catching the audience’s eye.

4. FONTS IN MAGAZINES
FONTS APPROPRIATE
FOR MAGAZINES…
GILL SANS ULTRA BOLD
CONDENSED
FRANKLIN GOTHIC DEMI
FONTS NOT
APPROPRIATE FOR
MAGAZINES…
CAMBRIA
GOUDY OLD STYLE
These fonts, being serif fonts, wouldn’t be
appropriate to use in magazines especially a
Hip Hop one. It’s not very eye catching and
its hard to imagine someone taking the time
to pay keen attention to this whilst on a shop
shelf. They’re also fairly hard fonts to read at
first glance making it unsuitable for the first
impression magazines wish to give.
These fonts, being sans serif, are much
more appropriate to use in a magazine
publication. They're much more clear and
structured than serif fonts making them
easy to read and very eye catching at first
glance. Due to this, they’d be especially
good to use for mastheads and article
headings.

5. HAND WRITTEN FONTS IN MAGAZINES
Hand written fonts aren’t technically conventional to use in magazines due to
them being quite difficult to read and not particularly eye catching. However,
they do add a human element and some magazines do use them in their
editorial pages or their advice columns.
EXAMPLES OF HAND WRITTEN FONTS…
Monotype Corsiva
Script MT Bold
Pristina
AR Blanca
Lucinda Handwriting

6. SIZE OF
FONTS
LARGER FONT
SMALL FONTS
Font sizes used in
magazines differ depending
on where they're used.
Large fonts would be of
better use in areas like the
cover and main article titles
as they're easier to read
and work well in catching
the audience’s attention.

7. COLOURS
The use of colours in a magazines
production is vital. Some colours
work well together to create a
colour scheme/house style, it’s
important to achieve a suitable
colour scheme that runs
throughout your publication as this
creates a brand for your
magazine, if you use colours that
don’t end up complimenting each
other it can ruin the entire
essence of the magazine and
discourage consumers to buy it.
Different colours have different
connotations and is highly
important to consider when
applying the scheme to your
genre.
h a s m a n y
c o n n o t a t i o n s , s o m e
o f w h i c h b e i n g …
- Happiness
- Confidence
- Optimism
- Aspiration
Red h a s m a n y
c o n n o t a t i o n s , s o m e o f
w h i c h b e i n g …
- Love
- Danger
- Triumph
- Desire
Blue h a s m a n y
c o n n o t a t i o n s , s o m e o f
w h i c h b e i n g …
- Calm
- Logic
- Stability
- Loyalty
B l a c k h a s m a n y
c o n n o t a t i o n s , s o m e o f
w h i c h b e i n g …
- Authority
- Power
- Control
- Mystery
h a s m a n y
c o n n o t a t i o n s , s o m e o f
w h i c h b e i n g …
- Clarity
- Insight
- Freedom
- New start

8. This colour combination of green and pink doesn’t particularly work together. As
they’re both quite bright colours they clash and come across as quite obnoxious.
Along with the use of font, the colours are very unusual to be used in a Hip Hop/RnB
magazine as they are quite polar opposite combinations to what you usually see in
that type of publication. You’re much more likely to see this colour scheme in a teen
pop magazine.

9. These magazines all have a running colour scheme throughout their
covers and work well together to create a house style and a sense of
branding. Its also notable the fonts used are all sans serif and of
different sizes. All of this adds to the how its seen to the audience and
how it relates to its genre – they're all very eye catching and appealing
to the target audience.

10. This colour combination and font doesn’t work for a motor magazine,
the colours are much too bright and contrasting and the font too
bubbled and dainty. It seems quite immature for such a magazine and
wont appeal to the targeted audience.
A motor sport magazine is much more likely to use reds and blacks or
blues and greys to represent their genre rather than purple and orange
or pink and white.
MOTOR SPORTS
WEEKLY

11. These magazine covers use appropriate colour schemes for the motor
sport genre.
They’re use of conventions and fonts work together to appeal and
attract the target audience in the correct age range. The fonts are all
serif and structured in such a way it’ll immediately catch the audience’s
eye when on the shelf.