Creativity: Old theories,            new findings                           Mark Runco, PhD         University of Georgia,...
   Creative studies, scientific but uniquely so    ◦ Subject matter varies from culture to culture,      era to era, doma...
Rhodes (1960)          Annual Review (2004)   Person                Behavioral   Process               Cognitive   Pr...
Hierarchical Framework for the Study of CreativityCreative Potential                        Creative PerformancePerson    ...
Product approach                   Thomas                   Edison
Thomas Edison "Because ideas have to be original only with regard to their  adaptation to the problem at hand, I am alway...
Ideas as products? Divergent thinking   Fluency, flexibility, originality of ideas   List things that move on wheels  ...
Person approach
Process
The Creative Process (Wallas, 1926) 1. Preparation 2. Incubation 3. Illumination 4. Verification (Recursion)
Associative Theory (Mednick, 1962)Creativity = “remote associates”Creativity Test = RAT Examples from the RAT (American):...
Places
Places
Old Theories Domain specificity   Verbal, Mathematical, Musical, Spatial, Bodily, Inter-    and Intrapersonal, Naturalis...
Nature & Nurture “Hereditary Genius” Cultural, SES differences Very recently, genetic basis of creativity
Split Brain Left (language & logic) and right (simultaneous and  holistic) Prefrontal (higher order judgment) and networks
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  • Today’s talk, cover some of those differences with emphasis on complexity and variation.
  • New!
  • 1100 patents! But also, malevolent. Also, persistent.
  • Some key differences between OLD and NEW
  • Mark runco2

    1. 1. Creativity: Old theories, new findings Mark Runco, PhD University of Georgia, Athens, USA
    2. 2.  Creative studies, scientific but uniquely so ◦ Subject matter varies from culture to culture, era to era, domain to domain, person to person, situation to situationCreativity is no rock
    3. 3. Rhodes (1960) Annual Review (2004) Person  Behavioral Process  Cognitive Product  Clinical Place (or press)  Developmental  Educational Persuasion(2000)  Historical Potential (2008)  Social  Organizational  etcPerspectives (old)
    4. 4. Hierarchical Framework for the Study of CreativityCreative Potential Creative PerformancePerson Products Personality Traits, Idiosyncrasies, & Inventions, Patents, Publications Characteristics IdeasProcess Persuasion Cognitive Systems Social Individual-Field-Domain Historical InteractionsPress Person X Environment (PxE) Distal State X Trait Evolution Zeitgeist Culture Immediate Places & Environments
    5. 5. Product approach Thomas Edison
    6. 6. Thomas Edison "Because ideas have to be original only with regard to their adaptation to the problem at hand, I am always extremely interested in how others have used them....I readily absorb ideas from every source, frequently starting where the last person left off." "Genius is one per cent inspiration and ninety-nine per cent perspiration. Accordingly, a genius is often merely a talented person who has done all of his or her homework." (Source: http://www.thomasedison.com/edquote.htm)
    7. 7. Ideas as products? Divergent thinking  Fluency, flexibility, originality of ideas  List things that move on wheels  How are a potato and carrot alike?  List uses for a shoe
    8. 8. Person approach
    9. 9. Process
    10. 10. The Creative Process (Wallas, 1926) 1. Preparation 2. Incubation 3. Illumination 4. Verification (Recursion)
    11. 11. Associative Theory (Mednick, 1962)Creativity = “remote associates”Creativity Test = RAT Examples from the RAT (American): money:river:blood:: cookies:sixteen:heart:: out:dog:cat:: standard DT (these 2 from Wallach) 1. List all of the things you can think of that are square. 2. List all of the things you can think of that move on wheels
    12. 12. Places
    13. 13. Places
    14. 14. Old Theories Domain specificity  Verbal, Mathematical, Musical, Spatial, Bodily, Inter- and Intrapersonal, Naturalistic
    15. 15. Nature & Nurture “Hereditary Genius” Cultural, SES differences Very recently, genetic basis of creativity
    16. 16. Split Brain Left (language & logic) and right (simultaneous and holistic) Prefrontal (higher order judgment) and networks

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