Audience questionnaire results and explanations

1. Audience research
analysis
By Alessio Petulla`

2. Based on the graph, we can
depict that the title “Xstatic” is
the most popular one out of
all the options provided as it
had the highest result of
41.67%. I strongly agree that
this title is one of a popular
nature as it is written with
phonetic spelling in order to
seem urban as technology
nowadays allows people to
send messages with incorrect
spelling as a casual action,
especially with younger
generations. As a result, the
title will link closely to the
younger generation (i.e. 18-25
year olds) who happen to be
the target audience which will
likely entice them as they feel
that the magazine links
closely to them as though
they can relate to it.

3. Based on the graph, the
most popular colour scheme
is a Blue and Red, 3
Dimensional approach with
a result from around seven
of those interviewed. I feel
that this is a good colour
scheme as it seems more
technological what it exactly
how the genre of Electro is
meant to come across; the
3D effect will link to a
futuristic vibe, therefore, we
can infer that the genre is
something out of the
ordinary in present days as
though it is a very advanced
form of music (based on its
link to an advanced time
period).

4. The Medium shot had seven
votes for it which was the
highest of all votes. This is
likely a popular choice as it
allows the audience to
observe the clothing, props
and settings of the artist
easily. This allows the
audience to infer the artist’s
approached trends, fashion
and environment based
metaphorically on his physical
settings throughout his
lifetime, i.e. a city
environment to depict an
urban aspect or a countryside
to depict a more natural
lifestyle. It also allows the
audience to visualise the
artist’s physical positioning as
though trying to conceal
something, turning his back to
hide something, position his
body toward the camera as
though targeting the audience
directly, etc.

5. As there is such a large
market for magazines, it is
very likely that the
cheapest price will entice
consumers unless there is
brand loyalty. As result,
magazines likely lower
their prices in order to
stand out. It is fair that
both the price of £1.01-
£1.50 and £1.51-£2 were
equally 33.3%. Based on
this, I will make the value
£1.50 (in the middle) in
order to entice both
demographics who had a
very small differentiating
price preference.

6. In terms of gender, most of
the votes (ten) were
toward the artist being
male. This is because,
especially for Electro,
there aren’t many female
artists for this particular
genre. As a result, the
male votes were likely in
order to support the
genre’s conventions of
masculine artists.
On the other hand, it may
have been the voters’
preferences/ bias votes
depending on their sex,
however, I will continue
with the male artist as the
conventions will be
supported.

7. As explained in the previous
slide, the 3D theme will link
very closely to a futuristic
aspect in order to represent
the artist as one of a kind and
one who is advanced in
contrast to the market.

8. The 66.67% vote for 5-7
paragraphs is reasonable
because: the audience don’t
want to be bombarded with
text, therefore, will like to
know the main details in a
non-over-complicated
format. This will allow me to
give enough of an
explanation of the past,
present and future of the
artist within the article
without there being the
need to overcomplicate
matters. The artist will also
likely feel bored if the article
is too long and doesn’t get
to the point earlier on (in
order to entice them).

9. The results show that there
is a tie (five and five) for the
first two options. Based on
this tie, I will have to
consider how to incorporate
the difference options.
Having said that, they were
very similar, therefore, I will
choose the pose which I
feel seems personal to the
audience (“Stare into the
camera with the body facing
the camera”) as though the
artist is focussing his talents
onto the audience to show
his respect for the people
who have supported him.

10. I feel that the 83.33% of votes
supporting the use of a single
image on the cover page is
fair as the audience won’t
particularly desire many
images shown as it will likely
confuse them based on the
variation of colours (visual
confusion) and will confuse
them about who the main
artist is that the magazine is
focusing on. It easily
establishes the artist and
allows greater space for cover
lines and other features of the
cover page to be presented
which gives greater details
about the content found in the
magazine rather than only
one artist.

11. I agree with the dominant
vote of having more than 2
images on the cover page.
This is because: it makes
the page seem colourful
and link closely to the genre
and artists featuring in the
magazine as it includes
them on this page. Images
can portray certain
messages in greater details
than text as images require
interpretation. This will not
bore the audience,
therefore, they will likely
read on and feel
encouraged to find their
desired contents/ pages.
They won’t also feel bored
as there won’t only be text
on the page (which tends to
discourage the audience
from reading on as it sets an
impression of a lack of
enthusiasm and charisma).

12. I disagree with the votes.
Although most votes were
supporting the use of a
single image, I feel that you
can’t present the artist’s
emotions and inner
motivations through the
interpretation of a single
image. I want to use several
images so that there is a
clearer presentation of the
artist in a variety of
circumstances rather than
solely in one which limits
interpretation, therefore,
limits the overall message
portrayed by the artist/
represented.

13. I agree with the highest vote
(around 8 votes) for all of
the above as the audience
will desire a great deal of
knowledge about their
icons. As a result, I will
include all of the listed
options in order to give a
more accurate presentation
of the artist in rder to
present his past, present
and future. It can inspire the
audience to continue
supporting the artist,
especially if the stories told
are inspirational.

14. I will include Depeche Mode
and Daft Punk (4 votes and
5 votes) in order to present
that the artist has been
inspired by both old and
more recent Electro figures.
This presents to the
audience the variation of
Electro songs and how the
older version inspired the
newer version. This link to
the past also attracts older
audience members as they
are likely to have heard the
older songs (especially if
they were greatly inspired
by them/ influenced by
them).