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From 
BIOMIC 
DESIGN 
Heritage Hotels 
To 
DESIGN
Masterchef Rishi says Hi!
Special thanks to (my daughter) Erin Watson (M Arch) 
in making the presentation presentable
Balance of trade
Balance of trade
@IADRAlliance 
Watson’s Hotel, Mumbai
The 
EXPERIENCE 
Economy 
Heritage Hotels
3. INTERACTION BETWEEN 
CULTURAL INSTITUTIONS 
AND COMMERCIAL 
ENTERPRISES 
3.1 THE CHALLENGES 
Although many in Denmark s...
Welcome to the experience 
economy 
exper ience = memorable and personal
COMMODITIES 
GOODS 
SERVICES 
EXPERIENCES 
THE PROGRESSION OF 
ECONOMIC VALUE 
Ref: Group 7. Course 5082. 
Media Managemen...
Absorption 
4 categories of experience 
ENTERTAINMENT - EDUCATIONAL - ESCAPIST - 
AESTHETIC 
Enter tainment Educational 
A...
5 key experience-design 
principles 
• THEME THE EXPERIENCE 
• HARMONIZE IMPRESSIONS 
WITH POSITIVE CUES 
• ELIMINATE NEGA...
And while we are talking growth and the 
economy……… 
Corporate Social 
Respo…nis as c oinbc e p ti wlhietreyby o rg a niz ...
Indiatimes | The Times of India 
Heritage structures in a shambles 
Rachna Singh, TNN | Mar 26, 2011 
JAIPUR: City Palace ...
Design Providence
Winner - World travel Awards : 2007, 2008, 2009, 2010
Old 
Melbourne 
Gaol 
Crime & 
Justice 
Experience 
Winner & 
Hall of Fame 
Heritage & 
Cultural 
Tourism 
Brambuk 
Nation...
Wool Museum Geelong 
Mia Mia Gallery 
Melbourne
Design Providence 
Mansion hotel & spa 
accommodation
So what do you want?
Experience by numbers? 
“IHG and Duet India Hotels Group to 
Develop 
19 Holiday Inn Express Hotels… 
IHG signs 20-year ma...
Design Providence 
2015 W Mumbai 
or…
or….
From Biomic Design to Design Ethology
From Biomic Design to Design Ethology
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From Biomic Design to Design Ethology

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Review of work and ideas leading to theory on Design Ethology (a work in progress)

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From Biomic Design to Design Ethology

  1. 1. From BIOMIC DESIGN Heritage Hotels To DESIGN
  2. 2. Masterchef Rishi says Hi!
  3. 3. Special thanks to (my daughter) Erin Watson (M Arch) in making the presentation presentable
  4. 4. Balance of trade
  5. 5. Balance of trade
  6. 6. @IADRAlliance Watson’s Hotel, Mumbai
  7. 7. The EXPERIENCE Economy Heritage Hotels
  8. 8. 3. INTERACTION BETWEEN CULTURAL INSTITUTIONS AND COMMERCIAL ENTERPRISES 3.1 THE CHALLENGES Although many in Denmark still tend to interject the prejudices of the past between the arts and the corporate sector barriers are being dismantled, albeit slowly. In spite of the rising number of favourable results ensuing from new models of interaction and cooperation, many companies and cultural institutions insist on cooperating along conventional sponsorship lines, or else ignore Design Providence The Tote Sustainable Shopping Trolley cooperation altogether.
  9. 9. Welcome to the experience economy exper ience = memorable and personal
  10. 10. COMMODITIES GOODS SERVICES EXPERIENCES THE PROGRESSION OF ECONOMIC VALUE Ref: Group 7. Course 5082. Media Management
  11. 11. Absorption 4 categories of experience ENTERTAINMENT - EDUCATIONAL - ESCAPIST - AESTHETIC Enter tainment Educational Aesthetic Escapist Passive participation Immersion Active participation
  12. 12. 5 key experience-design principles • THEME THE EXPERIENCE • HARMONIZE IMPRESSIONS WITH POSITIVE CUES • ELIMINATE NEGATIVE CUES • MIX IN MEMORABILIA • ENGAGE ALL FIVE SENSES
  13. 13. And while we are talking growth and the economy……… Corporate Social Respo…nis as c oinbc e p ti wlhietreyby o rg a niz a tio ns c o ns ide r the inte re s ts o f s o c ie ty by ta king re s p o ns ibility fo r the im p a c t o f the ir a c tivitie s o n c us to m e rs , s up p lie rs , e m p lo y e e s , s ha re ho lde rs , c o m m unitie s a nd o the r s ta ke ho lde rs , a s we ll a s the e nviro nm e nt… to im p ro ve the q ua lity o f life fo r e m p lo ye e s a nd the ir fam ilie s a s we ll a s fo r the lo c a l c o m m unity a nd s o c ie ty a t la rg e .
  14. 14. Indiatimes | The Times of India Heritage structures in a shambles Rachna Singh, TNN | Mar 26, 2011 JAIPUR: City Palace Alwar, the insignia of the royal memorabilia, is now in a shambles. The situation is no better at other nazool properties, including the heritage building housing the Jodhpur collectorate and the Sajjangarh Fort among others. While the City Palace houses a museum and is supposed to be a heritage building, it has been used as government offices with over 15 departments -- the police and the courts. And the damage is for all to see. The 18th century structure is littered all over with paan stains on the walls, graffiti in the staircases and seepages from overhead water tanks making the walls weak. The museum in the Palace is also in a pitiable condition. The government seemed to have turned a blind eye when this heritage structure is the USP of the state and the tourism department, one of the largest revenue earning industry. At the Jodhpur collectorate and the Sajjangarh Fort, the walls are drilled to fix cloth lines and other modern amenities such as air conditioners, geysers and water coolers. “These heritage buildings are not made for housing offices” Because the rooms are large they have to be partitioned which not only defaces the historic ambience but in the long run causes immense damage to the original structure," a conservation specialist lamented. Design Providence Sadly, the Government hostel', the oldest heritage hotel that would now be renovated to house the police commissionerate, suffers the same fate. The Khasa Kothi, historically a guest
  15. 15. Design Providence
  16. 16. Winner - World travel Awards : 2007, 2008, 2009, 2010
  17. 17. Old Melbourne Gaol Crime & Justice Experience Winner & Hall of Fame Heritage & Cultural Tourism Brambuk National Park & Cultural Centre Indigenous Tourism 2010 Victoria n Touris m
  18. 18. Wool Museum Geelong Mia Mia Gallery Melbourne
  19. 19. Design Providence Mansion hotel & spa accommodation
  20. 20. So what do you want?
  21. 21. Experience by numbers? “IHG and Duet India Hotels Group to Develop 19 Holiday Inn Express Hotels… IHG signs 20-year management contracts with Duet India Hotels Group to develop 19 Holiday Inn Express hotels by 2016. First hotel opening expected by mid-
  22. 22. Design Providence 2015 W Mumbai or…
  23. 23. or….

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