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Facebook for Business delivered to ACT Digital Enterprise on 14 may 2013

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Social Media is critical for business marketing in the current global digital boom. This workshop covers the basics of establishing a Facebook page for your business.

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Facebook for Business delivered to ACT Digital Enterprise on 14 may 2013

  1. 1. Facebook for business
  2. 2. Housekeeping
  3. 3. www.threesides.com.auwww.Facebook.com/threesideswww.Twitter.com/threesideswww.slideshare.net/threesides
  4. 4. We help these businesses with their social media +Facebook marketing:Old Bus Depot MarketsInternational Student AmbassadorsNational Parks NSWLantern Apartments ThredboSportsmans WarehouseDeeksMichael MiltonCanberra BusinessPointCanberra Business Council(and more…)
  5. 5. Where does SOCIALfit in your onlinemarketing?
  6. 6. OnlinemarketingStrategyWebsiteExposure /ListingsLinks /connectionsSearchEnginesSEO/SEMConversion/ SalesDirectmarketingSocialMedia
  7. 7. 7 hrs & 30mins eachweek‘invested’Source: Nielsen Nov 2011
  8. 8. Who are we doing ‘it’ with? (avg. friends)227
  9. 9. Businesses with Social media presence
  10. 10. FacebookUsage inAustralia
  11. 11. Get started inFacebook forbusiness
  12. 12. TimelineCover pageProfile photoPublisher / composerPostsAppsAbout usHelp (www.facebook.com/help)Anatomy of a facebook page >
  13. 13. Resources
  14. 14. People - WhoBudget - $$Time – How much timecan you afford to spendResources – the how much question…
  15. 15. Question:Where can youspend $$ inFacebook?
  16. 16. Facebook ads / Promoted postsAccount setup / customisationCustom Pages / Third Party app costsPlanning and strategyTrainingCommunity ManagementDeveloping content – photo / videoWebsite integrationCompetitionsReporting tools and analysisWhere to spend $$ in Facebook
  17. 17. Building yourAudience /Fan Base
  18. 18. It’s still all aboutpeople
  19. 19. GET YOURCUSTOMERSINVOLVEDGETYOURSELFINVOLVED
  20. 20. 1. Look for influential individuals who will helpget the word out.2. Personally invite members via email3. Promote in offline channels (Print / onsite)4. Promote in online channels (web / email)5. Build relationships with other businessesthrough follows, likes, shares, crosspromotionsAudience Building 101
  21. 21. CreatingContent +Engagement
  22. 22. PhotosVideosQuestionsQuick AnswersInsightsAttention + to feel specialLight entertainmentSeeing other peopleFinding out more about youFacebook fans love >
  23. 23. Updatesand linksPhotosEventsPeopleOffers andspecialsIncentives &CompetitionsCustomerFeedbackThe social media content pie
  24. 24. Conversational/ ContentCalendar
  25. 25. Facebook forcustomer service
  26. 26. Business vsPersonalProfiles
  27. 27. Will I get flooded withcomments on myfacebook?Will the complainersfind a new outlet?
  28. 28. Type of issue ResponseStraight Problems –issue with yourproduct or service and person has laid outexactly what went wrong.Respond directly and quicklyConstructive Criticism - when thecomment comes with a suggestionattached.Respond and take on boardMerited Attack –Essentially, you or yourcompany did something wrong, andsomeone is angry.Respond , follow up, move offline ifnecessaryTrolling/Spam –no valid reason for beingangry at youIgnore, block, banNegative response optionsAdapted from http://mashable.com/2010/02/21/deal-with-negative-feedback/
  29. 29. Things to avoid
  30. 30. 1. Selling in every post2. Negativity3. Slow responses4. Asking questions without replying5. Over posting6. Talking about yourself7. Not setting a time budget8. Fake answersThings to avoid
  31. 31. Competitionsand incentives
  32. 32. 1. Make it easy to enter2. Be clear about terms and conditions3. Provide a valuable prize4. Make it achievable to win5. Promote the comp off facebook6. Use a third party app7. Don’t run a ‘like’ competition8. Track the resultsCompetition tips
  33. 33. Wildfire apphttp://www.wildfireapp.com/
  34. 34. FacebookAdvertising
  35. 35. 1.Facebook ads2.Promoted Posts3.Sponsored Stories4.Facebook OffersAdvertising Platforms
  36. 36. www.facebook.com/ads/manage
  37. 37. Managing &Evaluating
  38. 38. Facebookinsights –your#1 tool
  39. 39. www.analytics.google.com
  40. 40.  Constantly changing the setup Not always stable Search is terrible Can be a maze and help file isn’t that helpful Privacy is not a default Ads manager can be confusing A time eater…!What sucks about facebook
  41. 41. Have fun andcreate a goodhabit
  42. 42. 1. Commitment2. Engagment3. Light AnalysisFacebook 3 keys to success
  43. 43. Facebooks’‘Facebook marketing’Facebook pagehttp://www.facebook.com/marketinganz

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