We help these businesses with their social media +Facebook marketing:Old Bus Depot MarketsInternational Student AmbassadorsNational Parks NSWLantern Apartments ThredboSportsmans WarehouseDeeksMichael MiltonCanberra BusinessPointCanberra Business Council(and more…)
1. Look for influential individuals who will helpget the word out.2. Personally invite members via email3. Promote in offline channels (Print / onsite)4. Promote in online channels (web / email)5. Build relationships with other businessesthrough follows, likes, shares, crosspromotionsAudience Building 101
Will I get flooded withcomments on myfacebook?Will the complainersfind a new outlet?
Type of issue ResponseStraight Problems –issue with yourproduct or service and person has laid outexactly what went wrong.Respond directly and quicklyConstructive Criticism - when thecomment comes with a suggestionattached.Respond and take on boardMerited Attack –Essentially, you or yourcompany did something wrong, andsomeone is angry.Respond , follow up, move offline ifnecessaryTrolling/Spam –no valid reason for beingangry at youIgnore, block, banNegative response optionsAdapted from http://mashable.com/2010/02/21/deal-with-negative-feedback/
1. Make it easy to enter2. Be clear about terms and conditions3. Provide a valuable prize4. Make it achievable to win5. Promote the comp off facebook6. Use a third party app7. Don’t run a ‘like’ competition8. Track the resultsCompetition tips
Constantly changing the setup Not always stable Search is terrible Can be a maze and help file isn’t that helpful Privacy is not a default Ads manager can be confusing A time eater…!What sucks about facebook