In this webinar, social media expert, Gayatri Wood, debunks six common social media myths and show you the path to social success. https://bizinkonline.com/webinar-6-social-media-myths-busted/

1. Top social media
myths debunked
FOR ACCOUNTANTS

2. To get the most
out of today
• Think about shutting
down other apps
• Question box at the
bottom
• Will be recording the
webinar as well

3. Why social media?
• More than 80% of accountants now use social
media for either personal or professional use
• Under 40 age group is 94%
• Under 30 age group is 100%

4. Myth #1 I need to be on
every social media
platform

5. Myth #1
• You will be wasting your time using a social media platform if your
ideal clients aren’t using it
• You should only use as many platforms as you can manage
effectively
• It can be smart to adopt a “wait and see attitude” with new platforms
that arise

6. Myth #2 I am successful if I
have a large
number of followers
or get lots of likes

7. Myth #2
• While the size of your account can act as social proof, it does not
directly affect the success of your social media strategy
• You can have a small social media community and still be extremely
successful with your strategy
• Engage and provide value to the community you have consistently
and it will naturally grow over time

8. Lori Taylor
“Going viral is not an outcome; it’s a happening. Sometimes
it happens; sometimes it doesn’t. Just remember, fans are
vanity and sales are sanity.”

9. Myth #3 I can sell on social
media simply by
pitching my service
and firm

10. Myth #3
• People do not want to blasted with your sales and marketing pitches
• Treat your community like you value them
• Create educational content to help them be successful and regularly
share this in a consistent fashion

11. Steve Farnsworth
“Trustworthy content has a balanced point of view. It asks
and answers the right questions. It doesn’t love itself. It tries
to inform and educate.”

12. Myth #4 If I engage on social
media, I’ll get loads
of negative
comments

13. Myth #4
• Nobody likes to hear negative feedback about their service or firm
• If a client chooses to voice a complaint publicly, you have the
chance to demonstrate your customer service ability to a wider
audience
• Transparency and responsiveness rule the day

15. Myth #5 I can’t measure the
impact of social
media on my firm

16. Myth #5
• You can easily tie the development of communities on social media
networks to inquiries
• It doesn’t have to be overly complicated
• Look at referrals from social media sites on your web pages

17. Kim Garst
Legendary service is one of the criteria that sets one
company apart from its competitors. It’s the mark of a truly
authentic company – you just can’t fake caring!”

18. Myth #6 I don’t have time for
social media

19. Myth #6
• Though you do need to spend some time interacting with people
and posting useful, engaging content, the returns should be enough
• Social media interaction is similar to offline conversations, and it
should come naturally
• Helpful tools can make interaction a breeze – Buffer, Hootsuite,
Sprout Social and Bizink

20. How Bizink can help
We make accountants and bookkeepers incredible online
• Post to your blog and have it automatically publish to Twitter,
Facebook, LinkedIn and Google+.
• For every web page we provide you, we also create six social media
posts you can use on your favourite social sites
• Can also provide you hands on support and create content for you

21. We’d love to hear from you!
Got any questions? Have something you’d like us
to do a webinar about?
Gayatri@bizinkonline.com
CONTACT BIZINK