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social media for lawyers - a how to guide


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Social Media & Social Networking 101 How to leverage your personal and professional brand for maximum impact

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social media for lawyers - a how to guide

  1. 1. Social Media & Social Networking 101 How to leverage your personal and professional brand for maximum impact Me and @GaryVee @ Harvard Me and @McHammer @ Harvard
  2. 2. “ Content is King Context is God” <ul><ul><li>Began computing at age 4 </li></ul></ul><ul><ul><li>Business- HTM Degree 2009 CSUSM </li></ul></ul><ul><ul><li>Current Start-Up: Online Marketing & Lead Gen Agency. 2008 Teach MCC </li></ul></ul>Then & Now Justin “Results” French Social Business Specialist & CEO
  3. 3. Housekeeping Items 1. Please save all questions till the end 2. Disclaimer: Some of the methodology, philosophy, and concepts you hear today may seem extremely “out-side the box” but proven
  4. 4. 1 st - Pop Quiz- What is Your Internet IQ? 1. You use Google As your primary search engine 2. You Have a GMAIL email account BONUS: You make money online 7. You Have A Blog/ Blog Regularly 5. You are active on twitter 4. You have a profile on linked-in 3. You are active on facebook 6. You Follow Justin Bieber ;)
  5. 6. Justin’s View of The Web What part of the internet puzzle do you need help with? Most important
  6. 7. Then (20 th Century Marketing)
  7. 8. Now (21 st Century Marketing)
  8. 9. Outbound Vs. Inbound Marketing
  9. 10. Business Problem <ul><ul><li>80% of websites don’t generate traffic </li></ul></ul><ul><ul><li>Just having a website doesn’t mean anything now a days. How are you driving Traffic to your website ? </li></ul></ul><ul><ul><li>Marketing Departments don’t know IT or Sales people don’t know marketing/ IT, etc. – HUGE disconnect among departments. Whose job is social media marketing??? </li></ul></ul><ul><ul><li>A lot of companies don’t have time to do internet marketing/ don’t even understand it! </li></ul></ul><ul><li>(or have the personnel/ budget) </li></ul><ul><ul><li>Time = Money </li></ul></ul>
  10. 11. The FUTURE of Marketing & Business Development= E-Marketing or Social Marketing Cocktail Party Suit & Tie FUN (friends / colleagues) Keywords: Social Influence & Social Capital
  11. 12. The 7 C’s To Social Media Success
  12. 13. What parts of an Organization does Social Media affect?
  13. 14. What has been achieved for attorneys using these tools? <ul><ul><li>The chair of a bar association committee may read one of your blog posts and ask you to speak to the group. </li></ul></ul><ul><ul><li>An attorney in another part of the country may find you on LinkedIn and ask you to be local counsel. </li></ul></ul><ul><ul><li>A solo transactional attorney may come across your video, see your eloquent presentation style and look to you to handle litigation matters. </li></ul></ul><ul><li>*First Mover Advantage (Beat your competition) </li></ul>
  14. 15. Current Landscape: Social Media & Legal <ul><ul><li>Huge demand in people who understand social networking & social media </li></ul></ul><ul><ul><li>Majority of attorneys are lost and legal issues relating to social media are on the rise! </li></ul></ul>Outside economy vs inside economy (PB) Dan Schawbel   -  ”Sell yourself, your personality, your skills and use the social networks available to you to communicate them every day.” Personal Branding Expert
  15. 16. Case Study
  16. 17. Twitter Tips- The Power Of Twitter <ul><ul><li>Twitter is word of mouth on steroids! </li></ul></ul><ul><ul><li>Build Relationships </li></ul></ul><ul><ul><li>Twitter as a business tool (current legal news, helpful legal websites, compet. Intel., help from peers, like-minded/ similar industry resources- limits your time) </li></ul></ul><ul><ul><li>busy professionals -Headlines (Links) </li></ul></ul><ul><ul><li>Basic tech behind twitter- micro blog- keywords </li></ul></ul><ul><ul><li>What twitter is for “ paying it forward ” – Add value </li></ul></ul><ul><ul><li>Interact, engage, and follow your passions </li></ul></ul><ul><ul><li>Become the trusted advisor/ thought leader on your area of practice </li></ul></ul>
  17. 18. Mistakes / Myths About Social Media/ Social Networking Mistake #1: Having more than one face on the Internet Mistake #2: Thinking you won’t make any mistakes Mistake #3: Putting out the wrong messages  Mistake #4: Posting inappropriate information  Mistake #5: Assuming that it is better to have your message in only one place on the Internet.  “ Know You, Like You, Trust You = Do Business With You” Visibility + Credibility = Profitability
  18. 19. Action Items- Easy as 1-2-3 <ul><ul><li>Reserve your full name as your domain name i.e. </li></ul></ul><ul><ul><li>Reserve your name on twitter @JustinRFrench </li></ul></ul><ul><ul><li>Start a wordpress blog- pick an area of law that interests you most and build your thought leadership on this topic (good for prospective employers) + Create Great content that people will share. </li></ul></ul><ul><li>Bonus: Let your story un-fold online </li></ul>
  19. 20. Thank you! More Questions? Q&A Justin R French CEO of: Social Networking San Diego 760-576-4653 [email_address] Text the word jrf to 90210 for my mobile biz card Keep the conversation going on Twitter! Use #USDLaw Follow Me On Twitter: @JustinRFrench Continued reading: How Lawyers Are Using Social Media for Real Results