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Social Media Essentials by Threesides


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Presentation on Social Media Essentials delivered by ThreeSides Marketing in support of ACT Digital Enterprise program

Published in: Business, Technology
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Social Media Essentials by Threesides

  1. 1. Social Media Essentials
  2. 2. Housekeeping
  3. 3.
  4. 4. We help these businesses with their social mediamarketing:Old Bus Depot MarketsNational Parks NSW – Wild about WhalesLantern Apartments ThredboCanberra Business CouncilSportsmans WarehouseDeeks Health FoodsMichael MiltonCanberra BusinessPointCapital Region Farmers MarketThe RUC(and more…)
  5. 5. Your Name, yourbusiness andwhen was the lasttime you usedSocial Media?(Hours ago, Days,Weeks?)
  6. 6. Overview1. Social media usage2. Social media planner3. 10 ways you could use it in your business4. The Big 5 platforms and tools5. Spending time6. Managing and evaluating7. To do list
  7. 7. Show us ya stats..•Australian Interactive Media IndustryAssociation + Sensis July 2012•Nielsen Netmetrics April 2012
  8. 8. 65 %AussieInternet users whohave gone social
  9. 9. 7 hrs & 30mins + eachweek‘invested’ Source: Nielsen April2012
  10. 10. When are we doing ‘it’
  11. 11. How often are we doing ‘it’Social vs Traditional
  12. 12. Who are we doing ‘it’ with? (avg. friends)227
  13. 13. Businesses with Social media presence
  14. 14. How often do you update your social mediasites?
  15. 15. It’s not abouttechnology..
  16. 16. It’s still about people (right?)
  17. 17. OnlinemarketingActivitiesWebsiteExposure /Listings /DirectoriesBack Links /connectionsSearchEnginesSEO/SEMConversion/ SalesDirectmarketing /EmailResources /PeopleSocialMedia
  18. 18. GoalsTargetsObjectivesResourcesPeopleBudgetTimeAudienceIdentifyBuildEngageToolsPlatformsCustomisationContentCreationEngagementManagementEvaluationMeasurementReportingSocial Media Planner
  19. 19. 10 smart usesfor social media
  20. 20. #1 News, updates andinformation#2 Competitions
  21. 21. #3 Offers and sales promotions
  22. 22. #4 Go Behind the scenes –be Human
  23. 23. #5 Eventinformation#6 Research
  24. 24. #7 Advertising
  25. 25. #8 Customer serviceand feedback#9 ProductDevelopment
  26. 26. #10Be open 24/7
  27. 27. Developing our ‘Social media’ voice1. Talk like a person – not a brochure2. Sound like your business and yourself3. Add value to the discussion4. Work out when you need to respondand when you don’t5. Sign off personally when multiplepeople post - Todd
  28. 28. ‘Social media’ voice TipsUse first names– ‘Thanks for your question Laura…’Speak in the first person– ‘I / We have looked into this for you…’)Be courteous and friendly– Hi Steve, thanks for the note…Thank and acknowledge people for sharing themessage or for compliments
  29. 29. Things to avoid• Selling and shameless promotion• Negativity• Slow responses / No responses• Asking questions without replying• Over posting• Talking about yourself all the time• Fake answers• Arguments• Not setting a time budget for yourself
  30. 30. Managing &Evaluating
  31. 31.
  32. 32. Social media recap – TO DO LIST1. Set your objectives2. Pick your platform3. Create great content4. Engage in multiple ways5. Budget your time6. Evaluate and change7. Enjoy the experience
  33. 33. in touch