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Jeana Tahnk @ MamaBear Conference, Mt. View 4/20

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500 Startups
500 Startups

Jeana Tahnk @ MamaBear Conference, Mt. View 4/20

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Happily Ever After… Happily Ever After… Mom Bloggers Acquisition via MamaBear Technology Conference April 20, 2012 Jeana Lee Tahnk Writing – Public Relations – Consulting
$2.4 Trillion Buying Power Why Mom Bloggers? Jeana Lee Tahnk Writing – Public Relations – Consulting
WhoWho are Mom Are Mom Bloggers? bloggers Their Motivation? What’s and what do • otherwise, vast as varied they want? samples Commonality: they are moms; • Free product • Income • Working moms and SAHMs • Fostering a sense of community • Product reviewers, couponers, daily life, topics-based (food, fitness, green • Building an audience and having a living, crafts, adoption, twins, etc.) voice • Paid --> unpaid and everything in between • Sharing experiences
Before You Start, Look in the Mirror… Looking good? • Key messages for your brand • Long-term goals • Overall communications strategy Are you ready for a relationship? • Have an elevator pitch? • Approaching launch • Product nearing or at completion Jeana Lee Tahnk Writing – Public Relations – Consulting
Finding the Research, Research, Research Right Match… ` • Hire a PR agency to do the work • Work with reputable blog networks (Federated Media, Glam, Clever Girls) • Work with a blogger to guide you • Nielsen Power Moms, Babble 50 Reaching Out • Don’t spray and pray • Keep it focused and pithy (and get her name right!) • Connect her to your brand Make a Connection • Start the lines of communication • Be transparent – let her know her value to you Jeana Lee Tahnk Writing – Public Relations – Consulting
Getting the Most From the Relationship… 1. It’s not you, it’s me 2. Engage with me as part of your business 3. Get me excited to tell, not sell 4. Stuff is good – people LOVE free stuff 5. Keep the conversation going 6. Let the world know that we’re together Jeana Lee Tahnk Writing – Public Relations – Consulting
Final Thoughts… Happily Ever After… Final Thoughts • Keep it personal Acquisition via Mom Bloggers MamaBear Technology Conference • Keep it relevant April 20, 2012 • Keep it engaging • Keep it valuable Jeana Lee Tahnk Writing – Public Relations – Consulting

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Jeana Tahnk @ MamaBear Conference, Mt. View 4/20

  • 1. Happily Ever After… Happily Ever After… Mom Bloggers Acquisition via MamaBear Technology Conference April 20, 2012 Jeana Lee Tahnk Writing – Public Relations – Consulting
  • 2. $2.4 Trillion Buying Power Why Mom Bloggers? Jeana Lee Tahnk Writing – Public Relations – Consulting
  • 3. WhoWho are Mom Are Mom Bloggers? bloggers Their Motivation? What’s and what do • otherwise, vast as varied they want? samples Commonality: they are moms; • Free product • Income • Working moms and SAHMs • Fostering a sense of community • Product reviewers, couponers, daily life, topics-based (food, fitness, green • Building an audience and having a living, crafts, adoption, twins, etc.) voice • Paid --> unpaid and everything in between • Sharing experiences
  • 4. Before You Start, Look in the Mirror… Looking good? • Key messages for your brand • Long-term goals • Overall communications strategy Are you ready for a relationship? • Have an elevator pitch? • Approaching launch • Product nearing or at completion Jeana Lee Tahnk Writing – Public Relations – Consulting
  • 5. Finding the Research, Research, Research Right Match… ` • Hire a PR agency to do the work • Work with reputable blog networks (Federated Media, Glam, Clever Girls) • Work with a blogger to guide you • Nielsen Power Moms, Babble 50 Reaching Out • Don’t spray and pray • Keep it focused and pithy (and get her name right!) • Connect her to your brand Make a Connection • Start the lines of communication • Be transparent – let her know her value to you Jeana Lee Tahnk Writing – Public Relations – Consulting
  • 6. Getting the Most From the Relationship… 1. It’s not you, it’s me 2. Engage with me as part of your business 3. Get me excited to tell, not sell 4. Stuff is good – people LOVE free stuff 5. Keep the conversation going 6. Let the world know that we’re together Jeana Lee Tahnk Writing – Public Relations – Consulting
  • 7. Final Thoughts… Happily Ever After… Final Thoughts • Keep it personal Acquisition via Mom Bloggers MamaBear Technology Conference • Keep it relevant April 20, 2012 • Keep it engaging • Keep it valuable Jeana Lee Tahnk Writing – Public Relations – Consulting