Graduate Studies and Social Media

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Presentation given to the Graduate Studies Information Exchange group which included both faculty (graduate coordinators) and staff (graduate assistants).

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Graduate Studies and Social Media

  1. 1. Social Media &Graduate Studies Feb 16th, 2012
  2. 2. Presentation Outline • What is social media? • Why should we care? • What Queen’s is doing? • Grad Studies & social media • Tips for success & final thoughts
  3. 3. What isSocialMedia?
  4. 4. Technology It is important to remember that it is not about the technology ... the tools may change but the underlying concepts of social media will remain the same Worry  about  the  tools  last,  not  first
  5. 5. Social Media is not a megaphone ... It is a conversational medium• You can’t shout your promotional message• It is not about talking at people but engaging with them• It is a place you should offer value rather than simple promotion It  is  about  listening  &  interacting  vs.  shouting
  6. 6. Listening• Take the time to listen to what is being said – what are they interested in? – what is your audience talking about, it will not all be positive
  7. 7. Social Media is ... Authenticity • Speaking with a human voice - remember you are speaking for the university or your department • Not just your voice - you need to share other people’s content Letting go • You will have to deal with the good and the bad • You aren’t IN control but you HAVE some control
  8. 8. Social Media is ...Community• Great for building a sense of community• People who are no longer on campus can still join in on the conversation
  9. 9. Why should we care?
  10. 10. Students & their parents are on Facebookthey expect us to be there! Source: Noel-Levitz E-Expectations, July 2011
  11. 11. Source: Noel-Levitz E-Expectations, July 2011
  12. 12. How often do you look at Facebook Pages forschools on your list? Source: Noel-Levitz E-Expectations, July 2011
  13. 13. Source: Noel-LevitzE-Expectations, July2011
  14. 14. Source: comScore, Dec 2011
  15. 15. Why should we care?Social media is here to stay! • Cost effective – Does cost time and people, but the tools are free • Measurable – Can measure links, followers • Shareable – Easy for your message to be spread, easy to pass it on to friends
  16. 16. What is Queen’s doing?
  17. 17. Chosen Platforms facebook.com/queensuniversity 7,926 Likes/Followers @queensu 10,947 Followers youtube.com/QueensUCanada 75 videos with over 160,000 views
  18. 18. How are we usingthese platforms...
  19. 19. ! ! !
  20. 20. !! !
  21. 21. How is the main Queen’s Facebook Page run? • Currently we have 28 admins • Monitored throughout the day and questions are responded to as fast as possible (sometimes within minutes) • Other Pages also participate in answering questions that are relevant to them (i.e. Athletics, Campus Computer Store, QUIC)
  22. 22. YES this will take time!• It is about being present and responsive• It takes time to build good relationships• You need to consistently monitor the space• If you don’t know the answer you need to find someone who doesProcess  of  building  a  network  is  often  overlooked
  23. 23. Grad Studies & Social Media
  24. 24. Planning for Social Media Why are you doing this? • connect with alumni, communicate with students ... What are your goals? • awareness, engagement, recruitment... Who is your audience? • what do you want to tell them? • what do you want them to do? • what do they need/want?
  25. 25. Social Media AmbassadorsBenefits of Student involvement• Prospective students trust them and look up to them• Ability to have a diversity of experiences which are authentic Use  social  media  to  find  your   “Social  Media  Ambassadors”
  26. 26. Social Media AmbassadorsWhat to look for ... • Keen interest in social media • Involved with campus life (strong school spirit!) • Good story teller • Someone who can balance school work & keep up their social media presence over the long run • BONUS: Experience with photo & video editing
  27. 27. Be organized• Be realistic about what you can accomplish• Need to have weekly meetings • Project progress • New posts/projects • Meeting minutes• Everyone has to know what they are responsible for and when it is due
  28. 28. Content, content, content...• Give students a sense of day to day life on campus• Have a content calendar or Facebook Group where you keep active to do lists• Better to pre-approve your student team than having to pre-approve everything they do
  29. 29. Finalthoughtsand tips!
  30. 30. Top 5 Tips1 Be present! Social media is 24/7, it is a daily conversation Ensure that you have the resources to monitor and react Understand the platform: What is the behaviour/norm in one platform may not be acceptable in another Try before you buy
  31. 31. 2 Be friendly Have conversations rather than just pushing out your message Have a sense of humour
  32. 32. 3 Be prepared! Have a content strategy • What do you post? • How often do you post? • Who posts it? Duties: producing, posting, sharing, responding How will you address negative comments
  33. 33. 4 Choose wisely Whos doing the talking can be as important as the message you put out there, so choose your social media representatives wisely Designate a back-up representative
  34. 34. 5 Promote How will you build your network? Webpages, email signatures Printed materials, business cards
  35. 35. Final ThoughtsThe  challenge  of  social  media  does  not  lie  in  the  technology  aspect,  but  rather  in  finding  the  right  people  to  administer  and,  more  importantly,  someone  to  manage  the  strategy
  36. 36. Questions?

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