Jack researched existing horror films and analyzed their common elements including murders, mystery characters, and deaths. He designed his film The Black Mystery to include these themes. Jack conducted audience research through questionnaires with 10 people and interviews with 2 girls. The questionnaires covered title preferences, length, age, subtitles, characters, story elements, and more. Interviews asked about recent trailers watched to understand what appeals to audiences. Overall the research provided insights into designing a film that would appeal to audiences interested in psychological horror genres.

1. Research
Jack Bevens

2. Existing Product
• My project’s characters are from a horror story
so I researched the movie Halloween with
characters similar to mine.
• My project is a horror film so I researched
stories from some other horror films.
• The movie Halloween, is about multiple
murders and stalking. My film with have these
themes also.
• Halloween has a character who is a stranger
and who covers his face with a white mask, but
my film character will differ in that he is a
mystery guy wearing a dark hoodie.
• Halloween is an American film but my film is
British.

3. Existing Product
• The movie Scream has a cover that I really like,
because it shows a woman’s face ;looking
terrified.
• This cover tells the viewer that the film is going
to be scary. I want my film to be scary too so I
have decided to design my DVD cover and
poster with the same feeling.
• I want my film to have the same or similar
cover as this, which is in keeping with the
genre.

4. Existing Product
• My project’s character is similar to the main
character in the movie Lights Out (2016). This film
shows a character who follows another main
character around.
• The evil protagonist is wearing a full black
costume. My character will also be wearing black
because this adds to the scary atmosphere of my
film.
• My project title is The Black Mystery. I researched
the font and typography of the title. I want
something that looks similar because this will also
add to the atmosphere of the movie.
• My project will also feature a black and white
appearance.

5. Research Analysis
• What common features do the researched
products have?
• My research is based on the horror genre.
• All products feature murder as part of their story lines.
• Each product has a mystery person, someone moving the story
along.
• All the researched products contain one or more deaths. .
• What aspects of the research will you include
within your on work?
• My work will including deaths and murder.

6. Questionnaire Analysis

7. Audience research
• Observation: Two are the most popular of the 4 titles.
• What this says about my audience: I think they are the right choices because
those titles contain words that make the audience want to know what the
mystery is. These titles draw the audience in.
• How will your product appeal to this audience: I decided the strong choice
was The Black Mystery which I will match to my storylines.

8. Audience research
• Observation: The average length preferred between 5 to 10 minutes.
• What this says about my audience: 1 to 5 minutes is not enough my
storylines. Also there will be jumps some missing storylines can makes
them to not understand what is storylines.
• How will your product appeal to this audience: My film must be average
10 minutes.

9. Audience research
• Observation: My audience except all are evens, this was a surprise.
• What this says about my audience: Nobody was 18 years old.
• How will your product appeal to this audience: My film must be comedy
for younger which means not including rude and swearing.

10. Audience research
• Observation: My audience most prefer subtitles.
• What this says about my audience: I understand most hearing not
understand sign languages.
• How will your product appeal to this audience: My film will including with
subtitles.

11. Audience research
• Observation: My audience is very strong choice both males and females
characters.
• What this says about my audience: I totally understand very clear. My
audience is mix.
• How will your product appeal to this audience: My film will be both
characters. I will show strong characters.

12. Audience research
• Observation: My audience most popular choice deathskills and zombies.
• What this says about my audience: Not interested choice fightsfallouts
and vampires.
• How will your product appeal to this audience: I choose my film will
makes story with use deathskills.

13. Audience research
• Observation: My audience most popular choice camp.
• What this says about my audience: Not interested choice park.
• How will your product appeal to this audience: My film will makes story
with use camp.

14. Audience research
• Observation: My audience most popular choice forest.
• What this says about my audience: Not interested choice home, college
and street.
• How will your product appeal to this audience: My film will makes story
with use forest.

15. Audience research
• Observation: My audience most popular choice psychological.
• What this says about my audience: Not interested choice gore.
• How will your product appeal to this audience: My film will makes story
about a psychological.

16. Audience research
• Observation: The most popular choice is flashback.
• What this says about my audience: Not interested choice fast and slow
motion.
• How will your product appeal to this audience: My film will makes story
with a flashback.

17. Interviews

18. Interview 1
1. What was the last trailer you watched?
The new beauty and the beast film with Emma Watson.
2. What did you like or dislike about it and why?
I didn’t like the fact they tried to remake.
3. What did you like to see in the scene in trailer? For example:
plot, stars or action.
Belle was portrayed okay but not as good as the original.
4. Why did you want watch the trailer?
to see if it was worth watching the movie.
5. What about a trailer made you want to see full movie?
No.

19. Interview 1
• Observation:
• People are prepare to look at new trailer.
• What this says about my audience:
• People to watching it already have expectations and
they know what they like so they can be
disappointed.
• How will your product appeal to this audience:
• I hope they won’t disappointing my film because it’s
will not re-make.

20. Interview 2
1. What was the last trailer you watched?
I watch the trailer for Deadpool 2
2. What did you like or dislike about it and why?
I liked that the scenes it showed and also how it showed it using
a part from another movie I don’t like how little the trailer was
3. What did you like to see in the scene in trailer? For example:
plot, stars or action.
It showed a comedy part of the movie to get people to watch it
4. Why did you want watch the trailer?
To see what kinds of things will be in the movie
5. What about a trailer made you want to see full movie?
I wanted to see what other funny things will be in the movie

21. Interview 2
• Observation:
• Trailer is very important. It is their decide people
who watch it or not. People like comedy.
• What this says about my audience:
• If they are happy with trailer and they will watching
longer movie.
• How will your product appeal to this audience:
• Some people who like comedy and some people who
like horror. My trailer will be long enough to give
some idea about film and keep the enthusing.

22. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16 to 30 • My film is suitable that age because my film
is horror.
• I don’t like under 16 years old to watch it
that will be give them scared and
nightmare.
Gender
Male and Woman • My film is strong both gender because my
characters have both gender.
• Which important character always have
both gender like siblings, friends,
relationship and family.
Psychographic
Need Driven • My film is horror. Also my film will including
surprising.
Social Status
C2/C1 • My film want give to them get jump, scared,
worried, nervous and probably screaming.
• My film is doesn’t matter both rich and poor
as they will enjoy my film.

23. Research Evaluation

24. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research
– Some horror movie trailers influence me and spark my imagination.
– Questionnaires
– I organized 10 questions and I sent my questions to 10 people.
– I sent one question each to 10 different individuals. I wanted a broad
response.
– Interviews
– I interviewed two girls about my film.
– If someone does not understand my question and I will explain.
– Feedback
– Sometime the audience feedback did not match individual feedback.

25. Research Evaluation
– What sort of a response did you get?
– 10 out of 10 people responded my questions.
– How did you distribute your survey? Give an advantage
and a disadvantage
– Through the email and I just sent all questions.
– I sent all 10 people with my 10 questions.
– Someone slow answers or not answers my questions.