My upcoming brand. One day I'm hoping that I get the opportunity to work in a record label to be and A&R and artist manger.

1. HERMAN
PORTFOLIO PROJECT 1 : BUSINESS AND MARKETING
APRIL 18, 2019
PERSONAL BRAND EXPLANATION

2. TEXT
IDENTITY
▸ What makes me unique is that I’m
gifted person I’m a peace maker I
can go anywhere and network with
different people. I believe in
helping underground artists get
more exposure in the music
industry. My personal attributes I
have good team work skills, I have
leadership skills to and that
personal drive where I want stop
until I accomplish my goal.

3. PROFESSION
▸ I want to work in the music industry as an A&R
help the label find new talent and be Artist
Manger help management the artist career .
▸ Agent and Business Manger
▸ Marketing Manger
▸ Real Estate Agent
▸ When I’m about to work with an artist I first sit
down write out and market plan for artists
seeing how far are we trying take he or her
career . I’m determined to help the artist get
more exposure and go mainstream. I’ll
disciplined myself were all i’ll just focus on that
particular artist.

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TARGET AUDIENCE
▸ I’m trying to get the record label attention and
artist attention.
▸ Atlantic Records 72 years old
▸ Male and Female Company
▸ Must have college degree
▸ New York City, New York
▸ Interest in investing in new artists
▸ Participate in Rolling Loud, Coachella
▸ Motivation seeing artist receiving Billboard
Awards.
▸ Fears artists records are not selling.

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CAREER GOALS
▸ Become Mogul
▸ Build my own music empire
▸ Help a lot underground artist
become mainstream.
▸ I will be president of A&R at
Atlantic records by 2022. By 2030 I
will have my own record label
music empire.

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SKILLS ANALYSIS
▸ Technical writing 15%
▸ Project Management 25%
▸ Communication 100%
▸ Problem Solving 75%

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PROMISE
▸ I promise Atlantic will have
more nominees for the Billboard
Awards this year from our label.
▸ Putting my all in helping these
underground artists !
▸ I promise underground artists that I
will get them a record deal.
▸ The problems I solve is when artists
not getting enough streams on
platforms .

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CREDENTIALS
▸ I work with plenty artists Kodak Black,
Money Man and Cuban Doll. I help them
get ready for their performance at the
venue by making sure the stage clear for
them to go on.
▸ I’m credible because the these artist
gave me an opportunity to work with
them. So I know the next employer will
give me opportunity and plus when it's
comes to music business I know what I’m
doing.
▸ What makes me trustworthy to the label
and artist that I’m very honest and loyal if
I give you my word you have it.

9. COMPETITION
SERGE DURAND
▸ Experience - A&R Capitol Records
▸ Education - Clark Atlanta University
▸ Skills - Music Industry , Music ,
Entertainment

10. COMPETITION
CHARLIE D. KERN
▸ Experience - A&R Sony
▸ Education - Full sail University
▸ Skills A&R, Music Production ,
Music Industry

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BRAND POSITION
▸ Honest and ambition standing on
my word helping others getting to
the next level willing to sacrifice
everything I have to.

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NETWORKING & MARKETING
▸ Atlantic Records Summer Internship.
July 21, 2019 New York, New York
▸ Revolt Music Conference August 5, 2019
Miami, Fl
▸ BET Awards June 5, 2019 Los Angels ,
California
▸ I will use Instagram to build my platform.
▸ I will use my digital portfolio to help
market my personal brand online because
this will audience an opportunity to look
at my brand and understand what I’m
trying to do.

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PROFESSIONAL DEVELOPMENT
▸ Formal Education - N/A
▸ Technical Skills - N/ A
▸ Soft Skills - N/A
▸ Mentor - Seeking for a mentor who can help me in the music
industry. A person with 2 years experience who can teach me
about A&R and Artist Management.
▸ What I need to improve on to reach my career goal is branding
myself and networking. Having more social media accounts so
people can understand my brand. I will improve this situation by
getting out more and making social media accounts.
▸ The skills I need to develop to standing out from my competition
is how they driving and ambition where I can get that Malian out
of my artist. I need learn how to record and mix and master.
▸ For mentor I want a mogul Master P because he’s manger , mogul,
A&R, and was a rapper. I know he can help me get to that level I’m
trying get to. I want to build my own my own music empire.
▸ I need at least dedicate a month worth to these improvements.

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ELEVATE PITCH
YOU KNOW I HELP KODAK BLACK
RECEIVED HIS FIRST PLAQUE, THE KEY
WAS SETTING UP MARKETING PLAN TO
FIND HIS FANS. NOW KODAK EARN
MILLION STREAMS A DAY ON YOUTUBE .

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REFERENCES
▸ Serge Durand https://
www.linkedin.com/in/anrserge/
▸ Charlie D. Kern https://
www.linkedin.com/in/charliedkern/
▸ onetonline.org https://
www.onetonline.org/link/
summary/13-1011.00