Conner is a 26-year-old resident of Dallas, Texas with a passion for music. His goal is to become an A&R scout representing the reggae genre and discovering new reggae talent. As a caregiver and entertainer, he believes he can relate well to clients and make solid deals. In the short term, he aims to get an entry-level A&R position through internships. Long term, he wants to be the Head Director of A&R at a major label like Universal Music Group and help establish reggae as one of the top 3 genres in the US.

1. PERSONAL BRAND EXPLORATION
Conner Denkmann
Project & Portfolio I: Week 1
October 26, 2021

2. Hi there, I’m Conner! I am a 26-year-old Dallas, Texas
resident with an outrageous passion for anything music
related. I plan on bringing a new creative mind to the
industry with my caregiving and entertainer personality.
I fit the perfect description for the next new A&R scout
to represent the reggae community and I am focused on
discovering new talent to bring home to the reggae
genre family. I truly believe music cures the soul and
can be an escape for people whether it is playing an
instrument or listening to your favorite tunes.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Agents and Business Managers for Artists,
Performers and Athletes
•Advertising and Promotions Manager
•Talent Director
BRAND ARCHETYPE - Being a caregiver
displays the compassion I have for people and makes
it easier for me to relate to others and future clients. I
will always be committed to my future clients and
check in daily to make sure they are happy and
reaching their goals. We are a team. However, also
being an entertainer, means you are guaranteed for a
good time and to be charmed by my lovely
personality. This gives me the ability to make solid
deals and scout out the perfect talent. I am ready to
swoon over potential clients and customers.
A&R Manager for Music Industry

4. GOALS
Short Term: (Immediately After Graduation, 2023)
• I will acquire an A&R representative entry level position scouting out a variety of
talent in the major music companies such as UMG or Sony Music by inquiring
experience through internships associated around the music industry.
Mid Term: (2028)
• A&R Head Manager at Universal Music Group by applying the knowledge I
have learned throughout my entry level years as an A&R representative towards
becoming head manager of the A&R department.
• I will become the next influential A&R manager at UMG to develop a
breakthrough in the Reggae Genre.
Long Term: (2040)
• I will be the Head Director of the A&R / Talent Scouting department at UMG by
developing new strategies when it comes to re-inventing the Reggae Genre. By
this time Reggae will be one of the top 3 genre’s most played throughout the
United States.
‣

5. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Accounting
SOFT
HARD
Novice / Adept / Expert
Data Analysis Novice / Adept / Expert
Comprehension Reading Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Sales and Marketing
SOFT
HARD
Novice / Adept / Expert
Administration and Management Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Negotiation Novice / Adept / Expert

6. PROMISE
Reggae Music has been the underdog for far too long
throughout the music industry. I am devoted to instilling
balance into the music industry by representing reggae
artists and re-introducing reggae music to the world.

7. CREDENTIALS
Work Experience:
✦ Veterinary Technician - 2016 - Present Year
Education:
✦Music Business, B.S., Full Sail University (2023)
Internships:
✦ Sony Music Internship - 2021

8. BRAND POSITION
It is my drive and passion to reintroduce the popularity of reggae
music by discovering and representing new artists associated
with this genre of music.

9. NETWORKING &
MARKETING
Industry Events & Organizations
•The College Music Society
‣2022 | (Online)
•Music Business Association
‣2021 | (Online)
•NEXTGEN_U Creating Conversation, Connection & Community
for Music Business Students
‣August 10th, 2021, | (Online)
‣
Digital Marketing
•Primary Content: I plan on publishing content that involves live
concerts with backstage access, a behind the scenes vlog and a day with
me vlog material.
•Primary Tools: The online networks I will use to promote my content
are Instagram, Facebook, Twitter and Twitch Streaming. I plan on
promoting on average 5 times a week with using the variety of social
media apps.
•Website: I will use my digital portfolio website to give an idea to
potential clients or future employers the type of person I am and what
work I can perform.

10. PROFESSIONAL DEVELOPMENT
Mentor
Seeking someone who has experience with Reggae music
in the A&R department through a widely known music
company.
•
Formal Education
• Full Sail University, Music Business, B.S. , 2023
Technical Skills
• Sales and Marketing, February 2021
• Presentation Software – Microsoft PowerPoint, May
2021
• Administration and Business Management, November
2020
• Customer and Personal Service, 2022
•
Soft Skills
• Negotiation, 2021
• Active Listening, 2021
• Reading Comprehension, 2021
• Speaking, 2022
• Persuasion, 2022
•

11. Conner
There is a lack of artists in the reggae community
compared to the other various genres. I am here to
make a life changing decisions that will impact the
music industry in the best way possible. When most
people think of reggae, their minds typically resort back to
the legend Bob Marley. However, there is so much more to the reggae genre in
this generation, especially when it can be combined with other genres such as pop or
rock. I plan on bringing this community back to life by scouting out the best talent to
properly be a voice for the reggae community.
“

12. REFERENCES
About. (2021, July 1). Music Business Association. https://musicbiz.org/about/
Charity Lomax | Hall of Fame. (2021). Charity Lomax. https://www.fullsail.edu/hall-of-fame/inductees/charity-lomax
Fall Virtual Internship 2021 - Nashville. (2021). Sony Music Entertainment. https://boards.greenhouse.io/sonymusicinternshipsus/jobs/5365034002
#NEXTGEN_U Student Summit. (2021, July 14). Music Business Association. https://musicbiz.org/events/nextgen_u-student-summit/
Sony Music Entertainment UK Ltd. (2021, May 26). Sony Music UK | Official Website. Sony Music UK. https://www.sonymusic.co.uk
The Role of an Artist and Repertoire Representative. (2019). The Balance Careers. https://www.thebalancecareers.com/what-is-aandr-artist-and-repertoire-2460349
Universal Music Group. (2017, September 21). Universal Music Group, the world’s leading music company | Home Page. UMG. https://www.universalmusic.com
Universal Music Group. (2020a, February 4). Michele Anthony - Executive VP - Universal Music Group. UMG. https://www.universalmusic.com/executives/michele-anthony/
Universal Music Group. (2020, July 28). Lucian Grainge, Chairman and CEO, Universal Music Group. UMG. https://www.universalmusic.com/executives/sir-lucian-grainge/