The primary goal of this project is to develop a personalized online resume for the purpose of sharing it with potential clients. Throughout the course, I gained valuable insights, particularly in the realm of online presentation and its significant impact on one's credibility within their professional sphere. A noteworthy aspect of the course that resonated with me was the section dedicated to headshots, as it underscored the notion that a picture can convey a multitude of information, akin to a book cover telling a story. The class proved instrumental in enhancing my understanding of the nuances of online presentation, providing clarity on areas that require improvement and guiding me on how to enhance my social media presence accordingly.

1. PERSONAL BRAND EXPLORATION
ANTONIO HARRISON
Project & Portfolio I: Week 1
JANUARY 13TH, 2024

2. My immediate objectives involve completing my
Bachelor of Science in Music Business by 2026. I
aspire to secure an entry-level position at a
renowned record label, such as Universal Music
Group.
I aim to initiate my presence in the music industry by
actively participating in music conferences, panels, and
various networking events. Additionally, I aspire to
establish a platform dedicated to supporting independent
artists and facilitating their breakthrough in the music
industry by 2025.
Beyond 2025, my overarching objectives involve establishing a platform that
provides independent artists, producers, and tastemakers with access to the
music industry. I envision launching a platform named "The Underground
Railroad" designed to assist aspiring artists, tastemakers, and producers in
building a network chain that serves as a valuable starting point for their
careers.

3. FESSION
Potential Job Titles:
• Similar Title 1
• Similar Title 2
• Similar Title 3
BRAND ARCHETYPE - showcase
how you go about your work
differently than others. Content
should come from archetype quiz
completed during discussion board
activity.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

4. The clients I want to
have around me
are prominent
members in the
music industry
They like to do anything that is
involved in the music industry
They are kind,
understanding, and
passionate about their
craft.
They hold ethics of
honesty, integrity,
self-value, and
dignity
They talk about current
events and music
industry stuff.
They help the
world become a
better place .

5. Name
Lavour (Boomman) Sanders
Work Experience:
CEO OF Authentic Empire Music Group
Education
Morris Brown College
Noteworthy Experience
Entrepreneurship: Broken over countless of
independent artists in the music industry.
Entrepreneurship:
Authentic Empire Music
Group artists have gone Platinum.
Skills and Proficiencies
Recruiting (none endorsed)
Logistics Management (None endorsed)
Overall Online Presence
500+ connections, banner displayed, customized
headshot, customized summary, URL is customized,
notable work in the industry.
Grade: 80 our of a 100% noteworthy profile
Name
Pierre Thomas
Work Experience:
CEO of Quality Control Records
Education
Clark Atlanta University
Noteworthy Experience
Entrepreneurship: Broken over countless of
independent artists in the music industry.
Entrepreneurship:
Quality Control artists
and producers have gone Platinum multiple
time
Skills and Proficiencies
N/A Recorded
Overall Online Presence
500+ connections, No banner displayed, NO
customized headshot, NO customized
summary, URL is customized, notable work
in the industry.
Grade: 30% our of a 100% noteworthy profile

6. My vision is to become a
leading music executive
who specializes in
promoting independent
artists and producers. I
aim to achieve this by
utilizing efficient
marketing tools that
deliver impactful results
with minimal financial
investment.
I am passionate
about ensuring the
success of
independent artists
through effective
means and
conducting fair
business practices.
My super power is believing in
something when no one else
round me believes
Army warrior ethos (Mission First,
Never Quit, Never Accept Defeat,
Never Leave a Fallen Comrade
Why?
Is making sure every independent artist
that has talent gets a fighting chance.
How?
By coming up with marketing tactics
using the least amount of Revenue.
What?
Effective marketing for independent
Artists and producers.

7. I commit to assisting independent
artists and producers in making a
breakthrough in the industry through
the implementation of effective
marketing tactics. Additionally, I ensure
engaging in ethical and mutually
beneficial business practices for both
parties involved.
EFFECTIVE MARKETING STRATEGIES

8. A3C MUSIC CONFERENCE
LOCATION: ATLANTA GA
DATE: SEPTEMBER 28-OCTOBER 1ST
OBJECTIVE; The A3C Festival & Conference stands as
Atlanta's foremost celebration of music, technology, and
culture. This event highlights global artists, producers,
and DJs, fostering connections between emerging
talents and influential figures in hip-hop and innovation.
SOUTH BY SOUTHWEST MUSIC CONFERENCE
Location: Austin Texas
Date March 8th - March 16th
OBJECTIVE; SXSW, established in 1987 in Austin, Texas, is
committed to aiding creative individuals in reaching
their aspirations. Renowned for its conferences and
festivals, SXSW celebrates the intersection of
technology, film, music, education, and culture.
As an experienced Marketing Manager in the music
industry with over 7 years of expertise, I've successfully
collaborated with numerous celebrities and labels. Armed
with a degree in Marketing and Film and Video, I bring a
unique blend of creative insight and strategic prowess to
Seeking an experienced marketing
manager with over a decade of expertise
in the music industry, preferably
someone with a background as an army

9. ONLINE ID CALC. SCORES
VOLUME; High
RELEVENCY: High
PURITY: 23&
DIVERISITY: high
VALADATION: low
BRAND ARCHETYPE
CAREGIVER DECRIPTION:
I am committed to meeting the needs of independent
artists, producers, and tastemakers in a compassionate
manner. My goal is to provide exceptional service,
ensuring that I not only meet but exceed all
expectations.
I WANT TO USE THE LATEST INDUSTRY TRENDS TO
ENSUURE THE SUCCESS OF ALL PROJECTS THAT I WORK
ON.
How will you exude your brand archetype online and off
through your work?
FOCUS VARIABLES: VALADATION AND PURITY
TYPE OF DISTRIBUTION: I WANT TO DISTRIBUTE THROUGH ALL SOCIAL MEDIA
CHANNELS AND HAND TO HAND NETWORKING.
TYPE OF CONTENT: BEHIND THE SCENES FOOTAGE, INTERVIEWS, PODCASTS,
REVIEWS ETC.

11. REFERENCES
Empire, A. (n.d.). Authentic empire [music
submission]. Authentic Empire [Music Submission].
https://aeconsultations.com/get-discovered-order
Quality control. Quality Control. (n.d.).
https://qualitycontrolmusic.com/
Wiley. (n.d.). Book yourself solid illustrated: The fastest,
easiest, and most reliable system for getting more
clients than you can handle even if you hate
marketing and selling. O’Reilly Online Learning.
https://www.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml#c02_lev
el1_1
Sign up. LinkedIn. (n.d.).
https://www.linkedin.com/search/results/all/?fetchDe
terministicClustersOnly=true&heroEntityKey=urn%3Ali%
3Aorganization%3A72602200&keywords=authentic+e
mpire+music+group&origin=RICH_QUERY_SUGGESTIO
N&position=0&searchId=8f4467a5-35c9-445a-9507-
c778d85d8cf1&sid=vNE&spellCorrectionEnabled=fals
e
Quality Control Music. LinkedIn. (n.d.-a).
https://www.linkedin.com/company/quality-control-
music/