Conner Denkmann is a 26-year-old Dallas resident pursuing a degree in music business. His goal is to become an A&R representative to revitalize the reggae genre by discovering new talent. In the short term, he aims to complete an internship at a major label to gain experience. Long term, he wants to be the head of A&R at Universal Music Group and make reggae one of the top 3 genres. He believes his caring personality and passion for music make him well-suited to nurture artists' careers.

1. PERSONAL BRAND EXPLORATION
Conner Denkmann
Project & Portfolio I: Week 1
October 26, 2021

2. IDENTITY
Hello, I’m Conner! I am a 26-year-old
Dallas, Texas resident with an outrageous
passion for anything music related. I plan
on bringing a new creative mind to the
industry with my caregiving and
entertainer personality. I fit the perfect
description for the next new A&R scout to
represent the reggae community and I am
focused on discovering new talent to bring
home to the reggae genre family. I truly
believe music cures the soul and can be an
escape for people whether it is playing an
instrument or listening to your favorite
tunes.

3. PROFESSION
Potential Job Titles:
• Agents and Business Managers for Artists, Performers
and Athletes
• Advertising and Promotions Manager
• Talent Director
BRAND ARCHETYPE – Being a caregiver displays
the compassion I have for people and makes it easier for me
to relate to others and future clients. I will always be
committed to my future clients and check in daily to make
sure they are happy and reaching their goals. We are a team.
However, also being an entertainer, means you are
guaranteed for a good time and to be charmed by my lovely
personality. This gives me the ability to make solid deals
and scout out the perfect talent. I am ready to swoon over
potential clients and customers.
A&R Manager for Music Industry

4. G
O
A
L
S
 Short Term: (2023)
 Internship at Universal Music Group or Sony Music
 I will acquire an A&R representative entry level position
scouting out a variety of talent in the major music
companies such as UMG or Sony Music by inquiring
experience through internships associated around the
music industry.
 Mid Term: (2028)
 A&R Head Manager at Universal Music Group by
applying the knowledge I have learned throughout my
entry level years as an A&R representative towards
becoming head manager of the A&R department.
 I will become the next influential A&R
manager at UMG to develop a breakthrough in
the Reggae Genre.
 Long Term: (2040)
 I will be the Head Director of the A&R / Talent Scouting
department at UMG by developing new strategies when it
comes to re-inventing the Reggae Genre. By this time
Reggae will be one of the top 3 genre’s most played
throughout the United States.

5. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Accounting
SOFT
HARD
Novice / Adept / Expert
Data Analysis Novice / Adept / Expert
Comprehension Reading Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Sales and Marketing
SOFT
HARD
Novice / Adept / Expert
Administration and Management Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Negotiation Novice / Adept / Expert

6. Reggae Music has been the underdog for far too long
throughout the music industry. I am devoted to instilling
balance into the music industry by representing reggae artists
and re-introducing reggae music to the world.
PROMISE

7. CREDENTIALS
Work Experience:
• Media & PR
• Marketing
• A&R
Education:
• Music Business, B.S., Full Sail University
(2023)
Internships:
• Sony Entertainment – Summer 2022

8. BRAND POSITION
It is my drive and passion to reintroduce the popularity of reggae
music by discovering and representing new artists associated with
this genre of music.

9. NETWORKING &
MARKETING
Industry Events & Organizations
• The College Music Society
‣ 2022 | (Online)
• Music Business Association
‣ 2021 | (Online)
• NEXTGEN_U Creating Conversation, Connection &
Community for Music Business Students
‣ August 10th, 2021, | (Online)
Digital Marketing
• Primary Content: I plan on publishing content that involves
live concerts with backstage access, a behind the scenes vlog
and a day with me vlog material.
• Primary Tools: The online networks I will use to promote my
content are Instagram, Facebook, Twitter and Twitch
Streaming. I plan on promoting on average 5 times a week
with using the variety of social media apps.
• Website: I will use my digital portfolio website to give an idea
to potential clients or future employers the type of person I am
and what work I can perform

10. PROFESSIONAL
DEVELOPMENT
 Formal Education
Full Sail University, Music Business, B.S. , 2023
 Technical Skills
Data Analysis and Reporting, May 2021
Sales and Marketing, February 2021
Presentation Software – Microsoft PowerPoint, May 2021
Administration and Business Management, November 2020
Customer and Personal Service, 2022
 Soft Skills
Negotiation, 2021
Active Listening, 2021
Reading Comprehension, 2021
Speaking, 2022
Persuasion, 2022
 Mentor
• Seeking someone who has experience with Reggae music in the A&R department
through a widely known music company.

11. Conner
There is a lack of artists in the reggae community
compared to the other various genres. I am here to
make a life changing decisions that will impact the
music industry in the best way possible. When most
people think of reggae, their minds typically resort
back to the legend Bob Marley. However, there is so
much more to the reggae genre in this generation,
especially when it can be combined with other
genres such as pop or rock. I plan on bringing this
community back to life by scouting out the best
talent to properly be a voice for the reggae
community.

12. REFERENCES
Universal Music Group. (2020, July 28). Lucian
Grainge, Chairman and CEO, Universal Music
Group. UMG.
https://www.universalmusic.com/executives/sir-
lucian-grainge/
Fall Virtual Internship 2021 - Nashville. (2021).
Sony Music Entertainment.
https://boards.greenhouse.io/sonymusicinternships
us/jobs/5365034002
Sony Music Entertainment UK Ltd. (2021, May
26). Sony Music UK | Official Website. Sony
Music UK. https://www.sonymusic.co.uk
Universal Music Group. (2017, September
21). Universal Music Group, the world’s leading
music company | Home Page. UMG.
https://www.universalmusic.com
Universal Music Group. (2020a, February
4). Michele Anthony - Executive VP - Universal
Music Group. UMG.
https://www.universalmusic.com/executives/miche
le-anthony/
About. (2021, July 1). Music Business
Association. https://musicbiz.org/about/
The Role of an Artist and Repertoire
Representative. (2019). The Balance Careers.
https://www.thebalancecareers.com/what-is-aandr-
artist-and-repertoire-2460349
#NEXTGEN_U Student Summit. (2021, July 14).
Music Business Association.
https://musicbiz.org/events/nextgen_u-student-
summit/
Charity Lomax | Hall of Fame. (2021). Charity
Lomax. https://www.fullsail.edu/hall-of-
fame/inductees/charity-lomax