This personal brand canvas outlines Dave's goals of becoming an artist manager focusing on hip hop artists in Florida or Atlanta. He has studied music business and has experience organizing hip hop shows and working with artists on branding. His skills include communication, networking, and developing relationships. He aims to appeal to employers, artists, and creatives by gaining experience, building his network, and potentially obtaining a mentor.

1. Personal Brand Canvas
By Nicholas Soter

2. A young Music Business Entrepreneur who has a passion for making
connections in the Music Industry.
Dave The Connect

3. Artist Management
I want to work in Artist Management.
Ideally managing Hip-Hop artists
in FL or Atlanta.

4. People Skills & Managing Relationships
Strong Work ethic
Dedication to the Team
Good Priorities
Studied at Full Sail for Music Business
Knowledge & Skills
Communication & Presentation Skills

5. I Do It For The Family.
I Don’t Do It For Money.

6. Credentials
I started a podcast to
promote underground Hip-Hop. I’ve developed
key relationships with
Sponsors such as Empire Rolling
& Backwoods. I’ve organized & booked
Hip Hop shows
throughout Orlando. I’ve worked closely with
Artists on their personal branding.
Started Both IndieFest 2018 &
Dave’s Block Party

7. I Promise to be authentic.
Nowadays in the industry it’s hard to tell who to trust. I intend on being myself and being
honest with those around me, in an effort to build up a network that can do amazing
things within the industry.
It can be tricky to stay true to oneself when you have 2 names, but I’m good at it.

8. Why Dave?
I have the ability to connect and develop relationships
with all sorts of people, of all different styles,
backgrounds, and careers.
I will be the connection between these groups of people.
In a house of 1000 Bricks, I will be the mortar.

9. Audience
My audience consists of Labels, Studios and Artists
because that’s who I will be primarily working for and
with.
I can network with these people by going to Music
Business Conferences and festivals such as the A3C
Festival, Rolling Loud, SXSW etc.

10. Networking & Marketing
By networking at Full Sail, and at events such as South by Southwest I can
definitely make key connections with people in the industry who can help
benefit my career.

11. Competition
Music Business & Marketing
Students & Alumni With
Bachelors Degree.
Years of experience while still
in school.
Lots of technical skills such as
Video editing, graphic design
and digital art.
Runs his/her own business.

12. Professional Development
I need to gain more information on Marketing and the Music Business in
general while attending Full Sail University. I also need to work on technical
skills such as Adobe programs like Photoshop and Illustrator. After
Graduation I would like to build up my network, and perhaps gain a mentor
who is an established Artist Manager like Pat The Manager.

13. Goals
I want to appeal to Employers, Artists & Creatives alike.

14. References:
(n.d.). Retrieved March 18, 2019, from https://www.glassdoor.com/Job/jobs.htm?
suggestCount=0&suggestChosen=false&clickSource=searchBtn&typedKeyword=artist
relations&sc.keyword=artist relations&locT=&locId=&jobType=
New, J. (2018, October 23). How To Be A Good Artist Manager – Smart Band Management. Retrieved March 18, 2019, from https://
smartbandmanagement.com/good-artist-manager
Ian Schwartzman (@ianschwartzman) Instagram photos and videos. (n.d.). Retrieved March 18, 2019, from http://
www.insgain.com/user/ianschwartzman/285123484
Tv, R. (2018, March 28). 'Atlanta' Season 2: How can Earn keep his role as Paper Boi's manager? Retrieved March 18, 2019, from https://
revolt.tv/stories/2018/03/21/atlanta-season-2-earn-role-paper-bois-manager-070012f596
www.linkedin.com
SXSW Music Festival | SXSW Conference & Festivals. (n.d.). Retrieved March 18, 2019, from https://www.sxsw.com/festivals/music/