Personal Brand Exploration

1. PERSONAL BRAND
EXPLORATION
DIEGO MARTINEZ
PROJECT AND PORTFOLIO I
APRIL 16TH, 2020

2. MARTINEZ, 1
IDENTIFY
▸ The eldest sibling of three, Diego was born in Puerto Rico and
raised in Las Vegas, which shaped his views on culture, music,
and entertainment. After spending time learning how to
engineer audio, Diego (Dieggs), the now self-made artist, is
studying music business at Full Sail University. He is a great
multitasker between academics, music, and business. The
skills and experiences he will learn will help him maintain a
vibrant and social personality, while still determined and
motivated to set and accomplish goals.

3. MARTINEZ, 2
PROFESSION
▸ I want to be in music industry, dealing
specifically with music business and
management.
▸ Potential job titles:
▸ Agents and Business Managers of Artists,
Performers, and Athletes
▸ Talent Directors
▸ Sound Engineering Technicians
▸ Creator brand archetype:
▸ As opposed to the guy next door archetype,
the creator brand focused on creating and
making sparks in the industry.

4. MARTINEZ, 3
TARGET AUDIENCE
▸ Demographic Information About My Audience:
▸ Men & Women
▸ English & Spanish Speakers
▸ Ages 16-30
▸ Psychographic Information:
▸ Enjoys modern music genres like Pop and Rap
▸ Spends time socializing one way or another
▸ Ideal Audience Members:
▸ Recruiters and hiring managers from:
▸ Warner Music Group
▸ Universal Music Group
▸ Sony Music Entertainment

5. MARTINEZ, 4
CAREER GOALS
▸ Short Term: (Immediately After Graduation, 2021)
▸ Land an entry-level position at a large record label.
▸ Have 6 applications finished and submitted before graduation.
▸ Mid Term: (2022)
▸ Sign and manage a well known artist or producer and get paid.
▸ Expand music and business knowledge in the industry to get into a better position.
▸ Long Term: (2030)
▸ Manage multiple artists and producers, and have enough income to self-sustain my life.
▸ Re-invest money into myself and projects I am working on so I can scale and sustain
a great income.

6. MARTINEZ, 5
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office 87%
Adobe Creative Suite 65%
Time Management 70%
Social Networking 60%
SOFTHARD
Music Editing Software 25%
Microsoft Office 60%
Scheduling 40%
Degree in music business, music theory, or similar 60%
SOFTHARD

7. I PROMISE TO SUCCEED IN MY CAREER
PATH IN THE MUSIC INDUSTRY AND MAKE
A POSITIVE IMPACT ON ARTISTS,
PRODUCERS, RECORD LABELS, AND
THEIR AUDIENCES.
Diego Martinez
MARTINEZ, 6 (PROMISE)

8. MARTINEZ, 7
CREDENTIALS
▸ High school diploma from Bishop Gorman High School.
▸ Completed 100+ hours of community service in my home
town of Las Vegas.
▸ Currently attend Full Sail University, pursuing a bachelors
of science degree in Music Business.
▸ 4+ years of experience in video and audio editing.

9. MARTINEZ, 8
COMPETITION
Marque Musgrove
▸ Education:
▸ High school diploma
▸ Full Sail University Graduate
▸ Experience:
▸ Special projects manager at Universal Music Group
▸ Founder/Artist manager at Qeis Management Group Inc
▸ Leadership:
▸ 10+ great courses on resume
▸ Overall online presence:
▸ Great presence with accurate results
▸ 80/100
Diego Martinez
▸ Education:
▸ High school diploma
▸ Current student enrolled in Music Business, B.S. at Full Sail University
▸ Experience:
▸ Engineered many artists and producers in the past
▸ Leadership:
▸ Self-made artists on all streaming platforms
▸ Skills and proficiencies:
▸ Bilingual-English and Spanish
▸ Proficient in Logic Pro and Pro Tools
▸ Proficient in Microsoft Office
▸ Overall online presence:
▸ Great results on my artist name
▸ 70/100

10. MARTINEZ, 8
COMPETITION
CONT.
Chloe Ticknor
▸ Education:
▸ High school diploma
▸ Current student enrolled at Tulane University.
▸ Experience:
▸ Project manager and executive assistant
▸ College marketing and lifestyle representative
▸ Leadership:
▸ Project manager
▸ Overall online presence:
▸ Great results on name
▸ 70/100
Diego Martinez
▸ Education:
▸ High school diploma
▸ Current student enrolled in Music Business, B.S. at Full Sail University
▸ Experience:
▸ Engineered many artists and producers in the past
▸ Leadership:
▸ Self-made artists on all streaming platforms
▸ Skills and proficiencies:
▸ Bilingual-English and Spanish
▸ Proficient in Logic Pro and Pro Tools
▸ Proficient in Microsoft Office
▸ Overall online presence:
▸ Great results on my artist name
▸ 70/100

11. MARTINEZ, 10
BRAND POSITION
▸ If you were to ask me when I first noticed I love music, I wouldn’t
have an answer. I was always fascinated by it, however the first
time I bought a microphone changed my life. I had no reason to
buy one since I never used one before that. But since then, I
have not gone a day without it being set up in my room, ready
to record. I am now experienced with the industry and go by
Dieggs on all music platforms, and my growth is inevitable.
What makes me unique is that I am a self-made artist, directly
experienced and comfortable with multiple aspects of the
music industry including recording & editing, scheduling, and
social media management.

12. MARTINEZ, 11
NETWORKING AND MARKETING
▸ Events I will attend:
▸ MUSEXPO, Los Angeles, California (March 2021)
▸ Winter Music Conference, Miami Beach, Florida (March 2021)
▸ Make Music New York, New York City, New York (June 2020 or June 2021)
▸ My content will consist of:
▸ New music
▸ Music videos
▸ Tours
▸ Artist interviews
▸ Social media tools I will use
▸ linkedin.com
▸ Instagram
▸ Twitter

13. MARTINEZ, 12
PROFESSIONAL DEVELOPMENT
▸ Formal Education:
▸ Complete Music Business, B.S. by expected graduation date in 2021.
▸ Technical Skills:
▸ Editing skills on music software like Logic Pro and Pro Tools.
▸ Soft Skills:
▸ Time management
▸ Mentor:
▸ Seeking senior level A&R or artist manager, both with 5+ years of
experience; a creative that upholds loyalty and a love for music.

14. MARTINEZ, 13
ELEVATOR PITCH
▸ “You know how there’s been a trend
of upcoming underground artists that
make it big? Well, what I do is
manage artists and help their talent
get noticed by record labels. In fact,
after spending over 4 years as a
musician myself, I generated over
60,000 total streams on music
streaming platforms. Many clients
reference my self-made career and
the artists that I have helped as the
reason they decided to get in contact
with me. “

15. MARTINEZ, 14 (REFERENCES)
WORKS CITED
▸ Capitol Music Group is looking for a great A&R (Hip-Hop/R&B). (n.d.). Retrieved from https://jobs.jobvite.com/universalmusicgroup/
job/oh2Mbfw0
▸ Cyberpr. (2020, January 7). The Ultimate Guide To Music Conferences, Panels, and Festivals. Retrieved from https://
www.cyberprmusic.com/music-conferences-networking-2/
▸ Summary Report for: 13-1011.00 - Agents and Business Managers of Artists, Performers, and Athletes. (n.d.). Retrieved from https://
www.onetonline.org/link/summary/13-1011.00
▸ Summary Report for: 27-2012.04 - Talent Directors. (n.d.). Retrieved from https://www.onetonline.org/link/summary/27-2012.04
▸ Summary Report for: 27-4014.00 - Sound Engineering Technicians. (n.d.). Retrieved from https://www.onetonline.org/link/summary/
27-4014.00
▸ (n.d.). Retrieved from https://www.glassdoor.com/Job/universal-music-group-jobs-SRCH_KE0,21.htm
▸ (n.d.). Retrieved from https://wmg.wd1.myworkdayjobs.com/en-US/WMGUS/job/USA---New-York---1633-Broadway/Music-
Management-Coordinator_R-011266
▸ -, R.-T., By, -, RBR-TVBRhttp://www.rbr.comRBR TVBR has been reporting on the business of broadcasting for nearly three decades.
Beholden to no one, Rbr-Tvbr, & RBR TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to
no one. (2016, December 14). Hip-Hop, Consumers and Retail. Retrieved from https://www.rbr.com/hip-hop-consumers-and-retail/
▸ https://www.linkedin.com/in/marquemusgrove
▸ https://www.linkedin.com/in/chloe-ticknor?trk=public_profile_browsemap_profile-result-card_result-card_full-click