The document outlines Quieana Armstrong's personal and professional background, including her experience moving frequently as a child, interests in music and writing, and goal of owning a management company to represent artists. It also details her qualifications, skills, networking opportunities, and plan to intern and blog to gain experience in the entertainment industry. Ultimately, she wants to help artists connect with audiences in a way that can change lives.

1. !1
Quieana Armstrong
Project and Portfolio I
May 25 , 2019
Personal Brand
Exploration

2. Identity
• I was born in Staten Island. Yet, by the time I was in third grade I had
lived in all five of the boroughs New York City has to offer and moved to
the rural area of Upstate New York. As I fished up my associates degree
in Music Industry: Performance concentration I had moved around
twenty-three time!
• I was never able to solidify a friendship with anyone because I move
around so often. So I found my friends in books, movies and tv shows
and eventually writing some of my own.
• When you feel like you have no one, some one who you feel can relate
and understand you can make you feel not so alone. And not feeling
alone can change a lot of people’s lives. The relationship between an
artist and a fan is ever powerful. Not only do you give the people a friend,
but the artist always gains a friend. It’s a two-way street. I’m high
qualified to create the connections that are needing to make this
happen.
!2

3. Profession
Industry’s that I would like to work one day:
• Agents and Business Managers of Artists,
Performers, and Athletes
• Advertising and Promotions Manager
• Singer
I think the Keye Putnam quiz, brand archetype
helped me better understand how I want to be
branded personally. I can to relate to other and
motivate and inspire My two top Brand Archetypes
that I resonated with the most in the results are 31%
Entertainer and 23% Creator.I use to have YouTube
videos of myself singing and I also use to write songs
as well as short stories. It led me to researching how
to come a star and struck my curiosity for the
business side; ultimately leading my down the path
of getting this degree in entertainment business. I
want to own my very own management company’s
where artist of all kind wants, and needs come before
the money. I feel like because I started out wanting to
be an artist myself, and then descended ending up
on the business
end, I have a unique view point from both sides. https://images.app.goo.gl/a57UDf51kp5F8gb57

4. Target Audiences
Which Customer needs to know me ?
I’m looking for artist of all kinds and of
all genres. From singers, songwriters,
actors, models and even writers.
Qualifications are as followed:
• High School Diploma or GED
• Portfolio of your work
• A degree in your field and/or prior
training in your field of work will be an
add plus to the decision in your hiring.
I’m looking for professional passionate
artist who have a story to look tell. I
hope to find an artist that’s story can be
expressed in way that can change lives.
https://images.app.goo.gl/CAF3LhLKXBNJNaPr9

5. CAREER GOALS
• SHORT TERM: After I Graduate from Full Still University mid-year 2021; I plan on using my
recourses that the school has given me to either already have or get an internship. I want to
intern at a place that I can gain hands on experience in my chosen industry interest. Weather
that Internship is paid or not doesn’t matter to me. I don’t mind working part time elsewhere
to pay my bills. I will always be working on my branding at this time as I plan on starting a blog
and becoming a "blogebrity” / “cyberstar” / “online celebrity”. I want to write about reviews on
television shows, movies, music, books, and clothing. Around 2026-2031, I plan on being done
with my internship. I will work hard to gain everything I need at this sage in my career in order
to jump right on into an actual job that aligns with my main career goal, owning my own
management company.
• MID-TERM: By this stage in my career I have had gain hands on experience and got all the
training I’ve needed in order to put my skills to action. This is were I plan on getting a job at a
record label as an A&R or at a Management company as a agent. During this time I plan on
gaining fund to profit my company and networking with other industry leaders who I can
learn from while also doing my main job, connecting the artist to the fans. I feel as though
another 5 to 10 years in this stage of my life as well.
• LONG TERM: In 15 to 20 years I plan starting my management company “Dynasty”. I want
Dynasty to be an all female run company who’s core mission statement is to find an artist
that’s story can be expressed in way that can change lives; in a way that doesn’t change the
artist.
!5

6. Skills Analysis
• My two hard skills are Microsoft and E-
mail software
• My two soft skills are Persuading and
Social Perceptiveness
• Theses also happen to be the two
hard and soft skills wanted to come a
Agents and Business Managers of
Artists, Performers, and Athletes
according to onetoline.org
• If I were to rate myself in each skill I
can honestly say that I can give myself
a 100%. Even though I have not work
in the industry, I have worked retail
and customer service all my life and
gain these soft skills from them and
my hard skills from schooling. https://images.app.goo.gl/RskMM4rKYQ2Em6396

7. Promise
I am a professional passionate
manager who finds artist who
have a story to be told and
expresses it in way that can
change lives.

8. Credentials
!8
Quieana RC Armstrong
1649 Amsterdam ave
New York,NY 10031
518-888-2484
quieana6@gmail.com
Objective
Dependable worker who can identify customers’ needs and wants to present solutions to
better their experiences.
Skills
· Excellent communication skills
· Hard worker
· Highly Motivated Team Player
· Problem Solving Skill
Work Experience
Sales Support Generalist/ Victoria’s Secret PINK
New York City NY
December 2017- March 2018
· Proactively engages with customers, reads cues and responds effectively
· Processing customer transactions accurately and efficiently
· Processes merchandise to be floor ready and maintains back room and under stock to
brand standards
· Assists with maintenance of back room and under stock, including merchandise and
non-merchandise, to brand standards to enable efficient replenishment
· Assists with other projects as needed including markdowns, re-tickets and the mark out
of stock process
Cashier/ Waitress / Papa Joe’s
Fort Plain NY
June - August 2017
· Provided customers with friendly service
· Maintained clean working environment
· Assisted with inventory, ordering, and restocking
· Worked varied shift schedules
· Prepared orders and waited on tables
· Assisted with Thursday events
Ambassador/ New York Time Out Magazine
New York NY
January 2015 – December 2016
· Responsible for distributing product and information to the public
· Represented the company in a way that bring in more businesses
Education
Full Sail University
Entertainment Business (B.A)
Fort Plain Central High School
Graduated June 2016
My Resume
Before my journey at Full Sail I
had an associate degree in
Music Industry: Performance
Concentration where I learned
the artist side of the industry. For
example, music theory where I
learned how to listen and write
music the correct way. Or
Introduction to Audio and Music
Production class, where I learned
how to use the recording studio
and created things like music
and scoring. I take many classes
that helped me understand the
artist beyond a management
standpoint. Not to mention my
jobs in retail/customer service
that gave me great skills list in
my resume.

9. Brand Position
Entertainment has a big influence on our everyday lives. Weather it is a
movie, song, fashion show, or book; art gives people a sense of
compassion, understanding, and love in a way that’s like none other. So
much so that the artist creating this art becomes a friend I your head.
They went by the names of Christina Aguilera, Evanescence, and
Chance the Rapper! They were the kind of friends you didn’t see
everyday but they were there when you needed them, the friend that
knows what your feeling; even when you don’t know exactly how to
explain yourself. When you feel like you have no one, some one who
you feel can relate and understand you can make you feel not so alone;
and not feeling alone can change a lot of people’s lives. The relationship
between an artist and a fan is a very powerful thing. Not only do you
give the people a friend, but the artist always gains a friend. It’s a two-
way street.I have the skills sets and burning passion to connect the
artist to the people in a way that can change lives for the better.

10. Networking &Marketing
Exclusive Summer Power Networking Mixer:
WHEN: Thu, June 27, 2019 7:00 PM – 9:00 PM PDT
Lono
WHERE: 6611 Hollywood Blvd
Los Angeles, CA 90048
Women in Entertainment 5th Annual Summit - Early Bird Tickets
WHEN: Thu, October 24, 2019 8:00 AM – 7:00 PM PDT
WHERE: Skirball Center
Skirball Center Drive
Los Angeles, CA 90049
In Her Words: Spotlight on Women Writers in Film & TV: Krista Vernoff & Elisabeth Finch (WGAW)
WHEN: Tue, June 4, 2019 7:30 PM – 9:30 PM PDT
WHERE: ArcLight Cinemas
6360 Sunset Boulevard
Los Angeles, CA 90028

11. Professional Development
• I want to intern at a place that I can gain hands on
experience in my chosen industry interest.
• I plan on starting a blog and becoming a
"blogebrity” / “cyberstar” / “online celebrity”. I want
to write about reviews on television shows, movies,
music, books, and clothing. I want to I want to start
writing my short stories again. I want to have an
advice page. I also want to have a section where I
just write about my day and what I learned from it. I
want my blog to be everything I am. A place where
there is something for everyone!
!11

12. Elevator Pitch
• You know how most record
labels don’t care about
their artist well-being?
Well what I do is put the
artist wants and needs
before the check in order
to get the artist at the best
of there ability, in fact I
have the bi- weekly check
in system where me and
the artist sit down a
discuss anything that the
could want or need to be
the best the can be. Quieana Armstrong

13. !13
11-2011.00 - Advertising and Promotions Managers. (n.d.). Retrieved
from https://www.onetonline.org/link/summary/11-2011.00
13-1011.00 - Agents and Business Managers of Artists, Performers,
and Athletes. (n.d.). Retrieved from https://www.onetonline.org/link/
summary/13-1011.00
27-2042.01 - Singers. (n.d.). Retrieved from https://
www.onetonline.org/link/summary/27-2042.01
Los Angeles, CA Entertainment Industry Events. (n.d.). Retrieved
from https://www.eventbrite.com/d/ca--los-angeles/entertainment-
industry/
References