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2. WHO IS IT AIMED AT?
• MY MAGAZINE IS AIMED AT ANYONE BETWEEN THE AGES OF 16-24
• MY AUDIENCE WOULD BE EXTROVERTS AND WILLING TO EXPERIMENT AND TRY NEW THINGS.
• FOLLOWERS OF MUSIC ARTISTS SUCH AS BEYONCÉ AND CHRIS BROWN
• THEY WOULD BE INTO FASHION AND MUSIC AND WOULD NOT BE AFRAID TOEXPRESS THEMSELVES.
• THEY WOULD GO TO PARTIES AND SOCIALISE WITH FRIENDS.

3. IMAGES
• THE IMAGES OF MY MODELS REFLECT MY TARGET AUDIENCE. MY TARGET AUDIENCE IS BE BETWEEN 16 AND 24.
• I HAVE USED BOTH GENDERS FOR MODELS TO ENSURE THAT THE MAGAZINEAPPEALS TO BOTH SEXES.
• NOWADAYS R&B MAGAZINES PORTRAY WOMEN AS OBJECTS AND MEN AS KINGS. MY MAGAZINE PORTRAYS THE EXACT
OPPOSITE.
• THE IMAGE ON MY FRONT COVER IS OF A GIRL SO THE MAGAZINE WOULD ATTRACT GIRLS/WOMEN BUT SHE IS ALSO
ATTRACTIVE SO IT WOULD ALSO ATTRACT BOYS. THE CLOTHES SHE IS WEARING AREN'T REVEALING IN ANY WAY BUT SHE IS
WEARING MAKE UP. GIRLS AT THE AGE OF 16 WILL BECOME MORE SELF CONSCIOUS AND BEGIN TO WEAR MAKE UP, THEY DO
OFTEN LOOK UP TO CELEBRITIES AS ROLE MODELS.
• THE IMAGE ON THE DOUBLE PAGE SPREAD IS OF A BOY. HE LOOKS VERY POWERFUL WHICH COULD BE INTERPRETED AS THAT
MEN ARE STRONG AND POWERFUL.

4. INTERESTS
• PEOPLE WHO READ MY MAGAZINE WOULD BE INTERESTED IN THE LATEST GOSSIP, FASHION, LATEST RELEASES
AND CONCERTS.
• THEY WOULD BE FOLLOWERS OF CELEBRITIES AND WATCH TV PROGRAMMES ABOUT THEM.
• THEY WOULD LIKE GOING OUT.
• INTERESTED IN FASHION
• STRONG PASSION FOR MUSIC.
• SINGING
• DANCING.

5. ETHNICITY
• MY MAGAZINE IS AIMED AT ALL ETHNICITY'S. MUSIC HAS NO ETHNIC LABEL AND THAT IS WHAT MY
MAGAZINE SHOWS THROUGH THE MODELS. MUSIC IS A RELIGION IN ITSELF.

6. DRESS
• IN VIBE MAGAZINE THE WOMAN ARE STEREOTYPED AS “SEXY” AND “SEDUCTIVE” WEARING MINIMAL
CLOTHES, VERY HEAVY MAKE UP AND JEWELLERY. AS FOR THE BOYS IT’SALSO TOPLESS, CHAINS AND
JEANS.
• AS MY MAGAZINE IS AIMED AT 16-24 YEAR OLDS I DID NOT WANT MY MAGAZINE TO PORTRAY THAT ALL
WOMEN SHOULD WEAR LITTLE CLOTHING, LOTS OF MAKE UP AND JEWELLERYSO INSTEAD I CHOSE TO
DRESS MY MODEL IN A HOODY AND LITTLE MAKE UP, AS NATURAL AS POSSIBLE. DUE TO THE MODEL
WEARING A HOODING YOU CAN STILL INFER THAT IS IT R&B RELATED. ASFOR MY MALE MODEL HE WAS
ALSO DRESSED IN A HOODY AND JEANS BUT WITH NO CHAINS OR TATTOOSTHIS IS TO SET A GOOD
EXAMPLE FOR THE YOUNG ADULTS, ADULTS TO BE OF THIS WORLD

7. LIFESTYLE
• THE MESSAGE THAT R&B MAGAZINES USUALLY PORTRAY ABOUT LIFESTYLE IS THAT IS IT IS LUXURIOUS,
THE RICH LIFE. THAT IT IS ALL ABOUT BOYS/GIRLS, MONEY AND PARTIES.
• BUT IN ACTUAL FACT IT’S NOT. WE ALL START OFF SOMEWHERE. MY MAGAZINE STARTS FROM THE
BEGINNING. IT DOES NOT MENTION ANYTHING ABOUT GIRLS/BOYS, MONEYAND PARTIES DUE THE FACT
THAT MY TARGET AUDIENCE IS FROM 16 YEAR OLDS. MY MAGAZINE SOLELYFOCUSES ON MUSIC, THE
LATEST GOSSIP, AND CONCERTS.

8. GENDER
• MUSIC HAS NO GENDER. IT IS FOR ANYONE AND EVERYONE. ALTHOUGH SOME R&B MAGAZINES PORTRAY WOMAN AS
OBJECTS AND THAT MEN ARE STILL SUPERIOR TO WOMEN. WE SEE IT INTODAYS SOCIETY IN MANY R&B MUSIC VIDEOS.
WHERE THE MEN ARE PREDOMINANTLY THE CENTRE OF ATTRACTION WITH THE CAMERA SHOWING MORE OF THE MALE.
WITH THE FEMALE IT IS MOSTLY CLOSE UPS OF BODILY FEATURES AND THE FACE WHICH STILL SHOWS THAT THEY ARE SEEN
AS OBJECTS RATHER THAN PEOPLE. IN ADDITION MOST OF R&B’S SONGS ARE ABOUT SEX, MONEY AND GIRLS WHICH ALSO
SHOWS THAT MEN ARE POWERFUL AND CONTROLLING.
• IN MY MAGAZINE I HAVE MORE IMAGES OF WOMEN. ONE ON THE FRONT COVER LOOKING INNOCENT AND ANOTHER ON MY
CONTENTS PAGE LOOKING DOWN WHICH REFLECTS THER&B GENDER STEREOTYPE. BUT I THEN HAVE A MALE MODEL ON MY
DOUBLE PAGE SPREAD LOOKING POWERFUL WITH HIS FISTS CLENCHED BUTHIS HEAD IS DOWN SO YOU COULD SAY THAT IT
SORT OF BALANCES THINGS OUT. SO MY MAGAZINE PORTRAYS THAT MEN AND WOMEN ARE EQUAL.