How has marketing management changed in recent years.ppt

•

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Sameer Mathur

CREATED BY HARSHVEER SINGH, JSS NOIDA , during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com

Marketing

New
information
technology
• More accurate levels of
production.
• More targeted communication.
• More relevant pricing.

Globalization
• Easier for companies to market in.
• Consumer to buy from any country in
the world

Deregulation
Creates greater competition
and growth opportunities.

Heightened Competition
Raises marketing
cost , shrinks profit
margin.

Industry
convergence
New opportunities at
intersection of two or more
industries.

Consumer buying power
Via the internet consumers
have increased their buying
power

Consumer Information
• Consumer reports
• Online dictionaries

CREATED BY
Harshveer Singh, JSS NOIDA , during
an internship by Prof. Sameer Mathur,
IIM Lucknow.
www.IIMInternship.com

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