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Presentation of Marketing
Differences Between
Selling Concept and Marketing Concept
By: Rohan Byanjankar
Selling Concept
• If customers are left to themselves, they will not
make the effort to buy a company’s product.
• Mere sa...
• Factory or Product is the initiative point of Selling
Concept.
• Selling of product through persuasion or different
mean...
• Marketing concept is the management process of
identifying the need of target customer , and
delivering product,
• Custo...
• Identification of need of Target market is the
initial phase,
• Creates wants satisfying goods and services
which the co...
Differences Between
Selling
Concept
Marketing
Concept
Process of selling starts with the creation of
product, and pushing ...
Differences Between
Selling
Concept
Marketing
Concept
Sales Profit
Customer
Satisfaction
Profit
Higher Sales Higher Profit...
Selling
Concept
Marketing
Concept
Customer
Satisfaction
Focus on product
Focus on Customer want.
3
Differences Between
Pro...
Differences Between
Selling
Concept
Marketing
Concept
Customer
Put primary focus on
producer.
Producer Oriented
Put primar...
Differences Between
Selling
Concept
Marketing
Concept
Customer
Put primary focus on
producer.
Producer Oriented
Put primar...
Differences Between
Selling
Concept
Marketing
Concept
Quality
product at
reasonable
price
Emphasis with staying
with exist...
Differences Between
Selling
Concept
Marketing
Concept
Cost Price
Customer Price
Cost of production determines price.
Custo...
Differences Between
Selling
Concept
Marketing
Concept
Product Value
Product Value
Believes in delivering product not value...
Differences Between
Selling
Concept
Marketing
Concept
Short term view; capturing market share
for short time
Long term vie...
Differences Between
Selling
Concept
Marketing
Concept
Examples
Toyota Motors
• Market research and understanding
consumer ...
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Difference between selling concept and marketing concept

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Presentation of Marketing
Differences Between
Selling Concept and Marketing Concept

Selling Concept
If customers are left to themselves, they will not make the effort to buy a company’s product.
Mere sales oriented regardless of consumer want, need and value,
Primary agenda is to earn profit through larger sales volume.

Factory or Product is the initiative point of Selling Concept.
Selling of product through persuasion or different means of selling though the product have detrimental effect,
It focuses on short term as intensive focus on pushing product to the market and clearing the market as soon as possible.

Marketing Concept
Marketing concept is the management process of identifying the need of target customer , and delivering product,
Customer oriented and fosters on customer value,
Primary agenda is to earn profit through Customer Satisfaction
The loyalty of consumer is the ultimate source of profit (focus on creating hard-core loyal customer such as Apple Inc.)

Identification of need of Target market is the initial phase,
Creates wants satisfying goods and services which the consumers will want to buy.
What is offered for sale is determined not by the seller but by the buyers.
Product is the resultant of market research

Differences Between
Selling Concept
Process of selling starts with the creation of product, and pushing it to market through aggressive selling.
Marketing Concept
Process of marketing starts with the identification of customer need, creation of product based on market research, and delivering product in such as way that satisfies consumer need
...............

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Difference between selling concept and marketing concept

  1. 1. Presentation of Marketing Differences Between Selling Concept and Marketing Concept By: Rohan Byanjankar
  2. 2. Selling Concept • If customers are left to themselves, they will not make the effort to buy a company’s product. • Mere sales oriented regardless of consumer want, need and value, • Primary agenda is to earn profit through larger sales volume.
  3. 3. • Factory or Product is the initiative point of Selling Concept. • Selling of product through persuasion or different means of selling though the product have detrimental effect, • It focuses on short term as intensive focus on pushing product to the market and clearing the market as soon as possible. Contd… Factory Product Selling and Promotion Profit through Sales
  4. 4. • Marketing concept is the management process of identifying the need of target customer , and delivering product, • Customer oriented and fosters on customer value, • Primary agenda is to earn profit through Customer Satisfaction • The loyalty of consumer is the ultimate source of profit (focus on creating hard-core loyal customer such as Apple Inc.) Marketing Concept
  5. 5. • Identification of need of Target market is the initial phase, • Creates wants satisfying goods and services which the consumers will want to buy. • What is offered for sale is determined not by the seller but by the buyers. • Product is the resultant of market research Contd… Target Market Customer Need Integrated Marketing Profit through Satisfaction
  6. 6. Differences Between Selling Concept Marketing Concept Process of selling starts with the creation of product, and pushing it to market through aggressive selling. 1 Process of marketing starts with the identification of customer need, creation of product based on market research, and delivering product in such as way that satisfies consumer need
  7. 7. Differences Between Selling Concept Marketing Concept Sales Profit Customer Satisfaction Profit Higher Sales Higher Profit Higher Satisfaction Higher Profit. 2
  8. 8. Selling Concept Marketing Concept Customer Satisfaction Focus on product Focus on Customer want. 3 Differences Between Product
  9. 9. Differences Between Selling Concept Marketing Concept Customer Put primary focus on producer. Producer Oriented Put primary focus on customer. Customer Oriented 4 Producer
  10. 10. Differences Between Selling Concept Marketing Concept Customer Put primary focus on producer. Producer Oriented Put primary focus on customer. Customer Oriented 5 Producer
  11. 11. Differences Between Selling Concept Marketing Concept Quality product at reasonable price Emphasis with staying with existing technology and reducing cost. Emphasis on innovation and providing better quality product at lower cost 6 Cost
  12. 12. Differences Between Selling Concept Marketing Concept Cost Price Customer Price Cost of production determines price. Customer determines price. Price determines cost. 7
  13. 13. Differences Between Selling Concept Marketing Concept Product Value Product Value Believes in delivering product not value. Believes in delivering product with maximizing value. 8
  14. 14. Differences Between Selling Concept Marketing Concept Short term view; capturing market share for short time Long term view; focus on brand loyalty and high switching cost. 9
  15. 15. Differences Between Selling Concept Marketing Concept Examples Toyota Motors • Market research and understanding consumer need • Providing value to customer • Profit through customer loyalty in long run 10 American Life of Insurance • Short term rapid growth through advertising • Collapse in the long run

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